Scale inspire april 2013 - Why Silicon Valley

WHY SILICON VALLEYWORKS FOR

ENTREPRENEURSAlex Portilla & Henrik Bennetsen

Innovation Center DenmarkSilicon Valley

WHERE? PUTTING SILICON VALLEY ON THE MAP

INNOVATION CYCLES• The end of World War II – a big economic upturn

• The Hewlett-Packard garage in Palo Alto 1947 - startup wave

• Growth in semiconductor in the 1960s

• Growth in computer hardware in the 1970-80s

• Growth in software in the 1980-90s

• The Networks and the Internet in the 1990-2000s

• 2000s: Diversification: biotech, new media, medical devices, cleantech, social media

• Today: Cleanweb, web 2.0, mobile applications, cloud, SaaS, gaming, enterprise software, big data

WHO? COMPANIES CHANGING THE WORLD

• The beginning: Hewlett Packard, Varian

• First wave, 1950-60s: Intel, Shockly, Fairchild Semiconductor, AMD, etc.

• Second wave, 1970-80s: Apple, Cisco, Oracle, Sun, Adobe etc.

• Third wave: 1990s: Netscape, Google, Yahoo, eBay, Genentech etc.

• Fourth wave: 2000s: Facebook, Twitter, LinkedIn, Tesla, Solar City, Silver Spring etc.

• Rising Stars of today 2010s: Square, Opower, AirBnB, Nest

TODAY’S DISRUPTIVE TRENDS?

• Social Mobile Local Revolution (SoMoLo)

• A world where everything is linked to the Cloud

• Decentralized infrastructure virtual and real

• A redefinition of ownership in the sharing economy

• Sensors and connectivity in the internet of things (M2M)

• The flood of data leading to new opportunities

• Boring industry disrupted by user experience and design

WHAT? AN “ECOSYSTEM” LIKE NO OTHER

CAPITAL BY GEOGRAPHY

CAPITAL BY SECTOR

EXPERIENCE AND TALENT• Technical Talent: NASA, LBNL, Stanford, Berkeley, PARC, SRI

• Entrepreneurs turned investors

• Immigration drawing on the best of the US and the world

• Serial Entrepreneurs back for another round

• Thousands of veteran A-level executives with track records of success

• Service providers have seen it all

STRATEGIC PARTNERS• Corporates in the Valley

• Investors

• Customers

• Channel partners

• Co-developers

• Research organizations

• Other startups

CLEANTECH ECOSYSTEM IN CALIFORNIA

The Market: It’s huge!

EXAMPLE:GREENWAVE REALITY

• Smart Home Services: Energy Management, Connected Lighting, and Home Monitoring

• Serial Entrepreneurs from Kiss Technology (aquired by Cisco)

• Headquarter in SoCal, offices in DK and Singapore

• Over $11 mil in Venture Capital raised from Craton Equity Partners and others

• Partnerships with leading utilities globally

• Awards and recognition

• 2013 CES Best of Innovations Award Winner

• 2012 Global CleanTech Award

EXAMPLE: ZENDESK

WHY?

CULTURE

Sharing

Networking

Ambition

Failure

Idealism

Execution

QUESTIONS?@alportilla

@henrikbennetsen