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THE SWIFT
RISE OF SCA
AMERICAS
Amore Mexicos rising star*
SCA teams up with the Philadelphia Eagles
SCA near the top in global environmental friendliness
EATING OUT IS IN
IN THE US
SCA CORE
VALUES FOSTER
GLOBAL UNITY
LATIN AMERICA:
LANDS OF
OPPORTUNITY
SPECIALEDITIONSCAAMERICAS
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2*SCA SHAPE Americas
VINJETT
Contents:
MORE LATINAMERICAN
FAMILIES ARE JOINING
THE MIDDLECLASS.
10
SPECIAL EDITION SCA AMERICAS
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8
SCA Shape special edition ispublished in English. Reproductiononly by permission of SCACorporate Communications. Theopinions expressed herein are
those of the authors or persons interviewedand do not necessarily reflect the views of
the editors or SCA.
SCA Shape special edition Address SCA, Corporate
Communications, Box 7827, 103 97 Stockholm, Sweden
Telephone +46 8 788 5100 Fax +46 8 678 8130 Publisher Bodil
Eriksson Managing editor Johan Andersson Editorial Johan
Andersson, Anna Selberg, SCA, and Gran Lind, Kristin Peva,
Appelberg Design Mats Wester, Appelberg
Printer Danagrds Grafiska AB, Sweden Cover photo Getty Images
4
04FOCUS:NORTH AMERCAAmericans are becoming more cost-
conscious, environmentally awareand alert to health and hygiene issues all trends that fi t SCA exactly.
08NEWS: SCA partners with thePhiladelphia Eagles. Sabas Amore is arising star in Mexico, and Xpressnapsales soar.
10FOCUS:LATIN AMERICAStrong growth, falling poverty ratesand an emerging middle class aretransforming Latin America.
14SNAPSHOT:A look at the swiftrise of SCA Americas, now spanningthe hemisphere from Canada to Chile.Lennart Persson comments on futurefocus.
16CORE VALUES: Respect,excellence and responsibility areSCAs core values. But how do theytake form in reality?
Americas SHAPESCA*3
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n America, home of the burger joint and the take-out
concept, peoples appetite for food cooked away from
home seems as strong as ever. Last year, food service
revenues passed the half-trillion-dollar mark.
That was a pretty big milestone, says Don Lewis,senior vice president, sales and marketing, at SCA Tissue
North America, one of the nations top three suppliers of
towel, tissue and table napkins to the food service industry.
Food service turnover this year is projected to reach USD537 billion, up 3.8 percent in nominal terms over the pre-
vious year, marking faster growth than the economy as a
whole. Increasingly fast-paced lifestyles are the major driv-er, Lewis says.
Eating out in the US and Canada
is so prevalent because of the lifestyle
that is becoming more and more com-
mon, he says. Two-income familieswhere both parents work away from
home just dont have time to prepare al
their meals at home. Even the take-outrend has grown considerably over the
last few years, so even if people aren
eating inside the restaurants they take
it home to eat with the family.
On a typical day, the nations
935,000 restaurants total USD 1.5 billion in sales. Four out of fi ve consumers
agree that going out to a restaurant is abetter way to use their leisure time than
cooking and cleaning up, according to
the National Restaurant Association
Current uncertainty as to where theUS economy is heading hasnt put a
lid on overall growth, but has merely
American restaurant owners as well as patronsand take-out customers are becoming more
cost-conscious, environmentally aware andalert to health and hygiene issues all trendsthat fi t SCA perfectly.
MILES OF MEALS
FOCUS: NORTH AMERICA
4*SCA SHAPE Americas
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made consumers more cost-conscious,
Lewis says.
People still eat out in times when
the economy is seen as less strong, but
they may choose less fancy restau-
rants, he says.
RISING GAS PRICES and housing costs
have also made restaurants more cost-
conscious than in the past. One of SCAs
key strategies in product development is
to focus on cost of use and value engi-
neering of its products, to help restau-
rants save money, Lewis says.
Napkin and washroom tissue dis-
pensers that discourage overuse and
pilfering are one way, he says. One-
at-a-time dispenser solutions as well as
proper sizes of tissue dispensed means
the cost per use can be reduced, yet pa-
trons will still be able to dry their hands
or wipe their mouths effectively with-
out using too much tissue.
From a narrow perspective, SCA
might be seen as preferring patronswho use as much tissue as possible.
In a way its a dilemma for us, which
causes some interesting dynamics,
Lewis says. But from a case perspec-
tive, we still see our business growing,
even though our paper output may not
grow at the same speed. Our strategy,
which has worked out favorably, is to
develop related products that meet res-taurants needs and allow us to grow
our business.
The strategy amounts to supplying
food service outlets with, for example,
dispensers and related products that
meet their needs yet still translate to
increased business for SCA.
Heightened awareness of the neg-
ative health impact of cholesterol
and sugar has increased demand for
healthy, organic alternatives to com-
mon burgers. In addition, consumers
are becoming more environmentally
conscious in the wake of the globalwarming debate and climate issues,
Lewis says. This gives SCA an advan-
tage due to its long commitment to sus-
tainable development.
With virtually all of our products
being 100 percent made from recycled
material and independently certifi ed by
EcoLogo for our holistic approach to the
environment, we feel we are well posi-
tioned to meet this demand, he says.
BESIDES ENVIRONMENTALawareness,
consumers are also paying more atten-
tion to hygiene issues in the wake of re-
cent bird fl u warnings and other health
scares, Lewis says.
As food service outlets are more
and more focused on avoiding cross-
contamination, SCA continues to fo-
One tissue at a time:
effi cient for retail-
ers, effective for
consumers.
A clean kitchen re-
quires clean hands.
SCA continues to
focus on hands-
free, no-touch,
hygienic solutions.
Americas SHAPE SCA*5
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cus on hands-free, no-touch, hygienic
solutions for our napkin and towelproducts. We put a lot of emphasis on
our dispenser innovation work and our
R&D efforts today, and over the next
years we are going to be focused on hy-
gienic solutions.
One-at-a-time, hands-free dispens-
ing is the motto for SCAs dispenser sys-
tem Xpressnap, which was introduced
four years ago and has won the Interna-tional Foodservice Distributors Asso-
ciation Grand Prix Award in the non-
food category for innovation two of the
last three years. Xpressnap lowers the
customers cost of use by 25 percent,
Lewis says. Were unique in offering
this versus our biggest competitors, so
its a good value proposition for us.
SCA is also seen by its customers as a consistent source
of supply, with fi ll rates on-time, complete delivery of an
order reaching 99.8 percent. We feel this is best in class
and its a very important strategy for us, because restaurants
prefer to limit the space used for storage, Lewis says.About 55 percent of the food service industry covers
meals served in restaurants or taken out to be consumed
at work or at home. The remaining and sizable chunk
comes from food service in schools, hospitals, prisons and
nursing homes.
THIS IS SCA TISSUE
NORTH AMERICA
SCA Tissue North America provides napkins, tis-
sues and towels washroom, tabletop and wiper
products that eliminate waste, reduce mainte-
nance costs and offer hygienic solutions.
The products are sold through wholesale distribu-
tors in North America and marketed as of October
this year under the common brand name Tork. That
means that brand names Park Avenue Ultra, Main
Street and Coronet will all be changed to Tork.
Sysco Food Service, the largest distributor of food
service products in the US, honored SCA with a
2006 Gold Level Supplier Award, ranking it No. 6
out of a total of 2,500 suppliers. Yum brands, which
owns Pizza Hut, A&W Restaurants and other major
chains, has named SCA Vendor of the Year.
Xpressnap lowers the customers cost of use by25 percent, Lewis says. Were unique in offer-
ing this versus our biggest competitors, so its a good valueproposition for us.
FOCUS: NORTH AMERICA
6*SCA SHAPE Americas
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SMART PRODUCTSIMPROVE LIVES
Close to 20 million US consumers are affected
by incontinence. The market for incontinence
care products is growing steadily, driven by
changing demographics and rising demand
from a more exacting group of wealthy consum-
ers looking for new and more convenient help.
THE FACTORS THAT make the incontinence market attractive
include demographic changes taking place in North Ameri-ca, such as the aging baby boomer population and the grow-
ing ranks of over-85-year-olds, says Brian Nelson, regionaldirector for SCAs North American health care business.
The global incontinence care market is valued at about
USD 6.5-7 billion. North America accounts for about 30 per-
cent of the market, Europe for around 45 percent and Asia for
about 20 percent. SCA is currently the largest global player
in incontinence products, and No. 3 in the North American
market.
SCAS INCONTINENCE PRODUCTS ARE SOLD
THROUGH TWO CHANNELS:
The health-care channel, including institutional care
(40 percent of the total market) and home care (25
percent).
The retail channel (35 percent) for consumers who are
often younger and more active.
MARKET GROWTH ismore than 5percent per year, with light
incontinence products showing the fastest growth.In the retail channel, consumers tend to be more active than
those in the institutional segment of the market. This distinc-tion leads to different product characteristics with regard to
absorbency, durability, comfort and discretion. We leverage
the lessons we learn from both channels to maximize synergies
without compromising the need to develop products that meet
the specifi c needs of each segment, Nelson says.Innovation, marketing and information aimed at overcom-
ing old taboos are important compo-
nents of our strategy for the fast-grow-
ing retail market.
SCA is currently working to con-
solidate its leading global brandTENA and has developed a range of
new products to meet demands in the
different sales channels. One example
is the incontinence pant TENA Dis-
creet Activewear, which has been a
success.
SCA focuses on producing the high-est-quality products that are differ-
entiated because they are tailored to
specifi c customers. We are focusing
on growth in the United States while
maintaining our market-leading posi-
tion in Canada, Nelson says.
Americas SHAPESCA*7
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8*SCA SHAPE Americas
AMORE BY SABA
MEXICOS RISING
STAR IN FEMININE
PROTECTION
Sales of SCAs new feminine protection product
Amore by Saba have reached more than 29 million
pieces since its launch in 2006, representing 6 percent
of Sabas total domestic towel sales. Amore by Saba is
an innovative product that
provides good value for money.
In Mexico, more than 60 percent
of women live in extremely poor
conditions. SCA Mexico wants to
reach this niche market while
contributing to the womens
health and protection.
NEWS
8*SCA SHAPE Americas
SCA No. 2 in the world in
environmental awarenessSCA ranked No. 2 in a survey
of the worlds most environ-
mentally friendly companies by
Ethical Investment Research
Services, a leading provider of
independent, globally respon-
sible investment research, and
the Independent newspaper.
We are working consciouslywith the carbon dioxide issue,
and during the past year we reduced our emissions by
4 percent, says Lennart Persson, acting CEO of SCA.
But there are also many other areas where we are mak-
ing substantial progress, such as waste management,
water use and raw material recycling.
The survey reviewed the entire fi ber fl ow, from FSC-
certifi ed forest management to the production process
and reuse of products.
SERENITY
BECOMES TENA
SCA PERSONAL CAREin North
America is gearing up to migrate
the Serenity brand in theUnited States to SCAs global
brand TENA. A new packaging
design aimed at enhancing the
brand image of TENA Serenity
puts TENA at front and center.
With a fast-growing business
and an expanding product assort-
ment, it has become imperative to
make the shopping experience forconsumers easy through pack-
aging easy to choose the right
product for their needs, and easy
to identify their trusted brand for
bladder protection, says Lizelle
Valdecanas, senior brand man-
ager, North America retail within
SCA Personal Care.
Packaging is not just a matter
of package graphics it also helps
to communicate the brands core
identity.
A fully integrated communica-
tions plan is in place to support the
migration of the Serenity brand to
TENA, Valdecanas says.
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Americas SHAPESCA*9Americas SHAPESCA*9
Fresh launches in Mexico
SCA Mexico launched newscented products in the feminine
protection segment in June. The
Saba Confort brand now comes in
three aromas: Chamomile, Jasmine
and Orange Blossom. SCAs goal with these launches is
to become the aroma fl agship in the feminine protec-
tion category in Mexico. Aromas, natural essences and
scented products are popular in Mexico and throughout
Latin America.
ONE-OF-A-KIND
DISPENSER
XPRESSNAP
SINCE THE ONE-at-the-time dis-penser Xpressnap came to market
in 2003, sales have climbed rapidly.
Xpressnap sales soared 170 per-
cent in 2006, providing a great
example of how product innova-
tions build customer relationships
and loyalty.
I believe Xpressnap brand nap-
kins have the brand recognitionpotential and product potential to
become a global brand of interfold
napkins, making SCA the domi-
nant global player in the interfold
napkin category, says John Riley,
category director tabletop, SCA
Tissue North America.
PHILADELPHIA EAGLES AND SCA:
A GLOBAL APPROACHTO GREEN
The Philadelphia Eagles footballteam offi cially announced a new
corporate partnership with SCA
when the Eagles played the Caro-
lina Panthers in a pre-season game
on August 17.
As a result of the SCA partnership, the East Club at
Lincoln Financial Field, the Eagles home stadium, will
now be called the SCA Club and Suites, and a series of
unique business-to-business events will occur over the
course of the 2007 season.
SCAs leading brand of paper products, Tork, is
made from 100 percent recycled fi ber and is Eco
Logo certifi ed. The towel, tissue and napkin prod-
ucts are being used in the restrooms and all public
areas of the stadium.
We warmly welcome SCA as our corporate part-
ner, says Joe Banner, president and chief operating
offi cer of the Philadelphia Eagles. The synergy of our
own Go Green environmental program and the green
practices of SCA make a powerful statement that we
both are committed to championship performance onthe fi eld and in our communities.
Signage for the newly named club area is in the proc-
ess of being installed and is expected to be completed
by the Monday Night Football home opener against the
Washington Redskins on September 17.
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10*SCA SHAPE Americas
LATIN AMERICA:
GROWTH AND STABILITYFOSTER A GROWINGMIDDLE CLASS
he International Monetary Fund, IMF
sees growth in Latin America including
Mexico at 5.0 percent this year in its re
vised Economic Outlook from July 2007
Next year growth is projected to ease a lit
tle to 4.4 percent. Although dwarfed by countries
like China, India and Russia, it matches the globa
average of 5.2 percent for both 2007 and 2008.
Latin American economies areenjoying a period of strong growththat looks set to continue. Greaterstability and lower infl ation boostconsumer confi dence anda burgeoning middle class.
t
FOCUS: LATIN AMERICA
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Americas SHAPE SCA*11
Longer-term prospects for the region alsolook promising, underpinned by robust global
growth and strong commodity prices.
For Latin America
as a whole, a major-
ity of households
may have joined
the middle class by
2010.
Financial stability with low infl a-
tion helped by more disciplined fi scal
policies and trade liberalization has
kept interest rates low and boosted
activity in the region. Latin Americais growing much faster than its north-
ern neighbors, and 2007 will be the
fourth consecutive year with growth
around 5 percent a very welcome
contrast to the traditional image of a
stagnating region. The 200406 peri-
od was the strongest three-year period
of growth in Latin America since the
late 1970s.
THE GREATER STABILITY,strong growth
and ambitious social programs are also
transforming the socio-economic land-
scape of the continent. Poverty is fall-
ing and a new middle class is rapidly
emerging. This trend is perhaps most
dramatic in the regions two econom-
ic powerhouses, Mexico and Brazil,
home to half of the regions 560 mil-lion inhabitants.
In Brazil, for instance, the num-
ber of households earning between
USD 5,900 and USD 22,000 per
year grew by 50 percent to 22.3 mil-
lion between 2000 and 2005, while in
Mexico the number of families with
a monthly income between USD 600
and USD1,600 almost doubled to 10.7
million from 1996 to 2006, accord-
ing to estimates by ECLAC and local
experts. Similar trends can be seen in
Colombia and Peru. In Argentina datashow that the number of families with
a monthly income above USD 1,000
has doubled to 40 percent of the total
from just 20 percent in 2003.
ESTIMATES BY BANCO SANTANDER
show that for Latin America as a
whole, a small majority of the house-
holds may have joined the middle class
with incomes above USD 12,900 by
2010 if the current trends continue.
Improving the distribution of income
is of course essential from a social per-
spective but also helps to ensure broad
support for necessary economic and
fi scal reforms that can help to sustain
economic growth momentum.
Longer-term prospects for the re-
gion also look promising, underpinnedby robust global growth and strong
commodity prices. But much improved
regional conditions also improve the
odds for sustained growth. The region
is making progress in strengthening
macroeconomic policy frameworks
that increases stability. Infl ation target-
ing is used by a number of countries,
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12*SCA SHAPE Americas
MARKET GROWTH IN THELATIN AMERICAN REGIONAFH TISSUEMARKET Growth 4-5 %INCONTINENCECARE MARKET Growth 12-14%
FEMININE CAREMARKET
Growth 7-8%
CONSUMER TISSUEMARKET Growth 4-5%
Latin Americas rapidly expanding economies
and increasingly affl uent consumers make the
region a priority for further growth. In more
than 30 years in the region, SCA has achieved
solid market positions in several countries.
SCA HAS SALES in the Latin American region of more than
USD 600 million and a clear regional focus on all kinds of
hygiene products. Over the years, market positions have
been established by way of joint ventures in most of the
regions countries. SCA now has a fully owned business in
Mexico and Central America, and it has developed suc
cessful joint ventures in Colombia, Ecuador, Peru, Chile
and the Dominican Republic. From Chile and Colombia
the neighboring markets of Argentina, Venezuela and Bo-
livia are being developed. Consumption of hygiene prod
ucts is growing fast in the region as both the number ofconsumers and their spending power increase.
Its a dynamic and high-growth market for us with
a lot of potential business, and our ambition is not only
to grow with the market but to increase our total mar
SCA IN LATINAMERICA A GROWTH STORY
FOCUS: LATIN AMERICA
2002 2006 2010*
0%
20%
40%
60%
80%
100%
10,708
EXPANDING MIDDLE CLASS50 % of Latin American householdswill have an annual income above USD10,708 by year 2010.
Sources:Santander,ECLAC
*Forecast
and with the exceptions of Venezuela
and to some extent Argentina, infl ation
has largely been contained. In Argen-
tina, infl ation declined in 2006 but the
authorities rely on administrative mea-sures to keep a lid on price pressures.
ON THE DOWNSIDE, potentially falling
energy and commodity prices pose a risk
as global growth moderates and oil and
metals prices decline from the record
levels of 2006. Countries with particu-
larly close trade links with the US such
as Mexico and Central America or sig-
nifi cant exporters of oil and metals such
as Chile, Ecuador, Peru, and Venezuela
will be most affected. Rising grain prices
help exporters of agricultural products
like Argentina and Brazil. Latin Ameri-
ca is however more resilient against ad-
verse developments than previously, sup-
ported by a current account surplus and
more broad-based growth.
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ket share substantially, says Thomas Wulkan,
president of SCA Americas. In the future LatinAmerica could well be bigger for us than the US
and Canada.
WITH THE EXCEPTIONof the feminine care seg-ment, the hygiene markets are still largely unde-
veloped and fragmented in Latin America. In thetissue and incontinence care segments, smaller
local or regional players account for 40 to 50 per-cent of the market.
The feminine care market is more developedbut still growing a hefty 7 to 8 percent a year, with
SCAs position strong in many markets. In Mexico,
for example, Saba from SCA is the leading femi-nine care brand. In South America SCAs feminine
care brand Nosotras has higher top-of-mind rec-
ognition than any other FMCG brand. The Latin
American feminine care market is worth a total of
USD 1.3 billion, and SCA holds an overall marketshare of 18 percent.
The overall strategy in Latin America is one of
profi table growth.
We must continue to please our consumers tofurther grow and strengthen our leading brands,but also manage all the organizational challenges
that follow with rapid growth, Wulkan says. We
have a lot of exciting product news in our pipeline
COUNTRY 2006 2007 2008*
ARGENTINA 8.5 7.5 5.5
BOLIVIA 4.5 4.5 5.3
BRAZIL 3.7 4.4 4.2
CHILE 4.0 5.2 5.1
COLOMBIA 6.8 5.5 4.5
ECUADOR 4.2 2.7 2.9
MEXICO 4.8 3.4 3.5
PERU 8.0 6.0 5.5
VENEZUELA 10.3 6.2 2.0
Annual % change
GDP constant prices
*Forecast
and a very strong and talented organization, so I
feel confi dent about our ability to continue to growour business profi tably in the region.
SCA HAS LEADING feminine care, incontinence
care and tissue brands in most of its markets. SCA
also has a leading brand for baby diapers in Co-
lombia and Ecuador, where the market share hasincreased from around 6 percent to 30 percent
in just fi ve years. One key element of the growth
strategy is adding new hygiene categories, such
as baby diapers, in markets where SCA already
has a strong position.The continents largest market, Brazil, is still vir-
gin territory for SCA and could represent both achallenge and great potential. The Brazilian hygiene
market is still fragmented, but it is growing fast and
rapidly becoming more sophisticated.
SCA is a little more cautious for now in Ar-gentina and Venezuela given the recent political
trends in these two countries.
In the future Latin America could well be bigger for
us than the US and Canada, says Thomas Wulkan,
president of SCA Americas.
Americas SHAPE SCA*13
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Latin America:SCA was fi rst established in Latin
America in 1980 through a joint
venture in Mexico. From this foot-
hold, SCA expanded to Guatemala,
Costa Rica and Panama. In 1986, a
joint-venture company was estab-
lished in Colombia and operations
have thereafter expanded in to theneighbouring countries of Peru, Ec-
uador, Venezuela and the Dominican
Republic. In 2003, 50 percent of the
Chilean paper and hygiene company
PISA was acquired. In 2004/05 SCA
increased its ownership in Mexico to
fully owned subsidiaries.
SNAPSHOT
North America:In North America, SCA has accelerated its
presence during the 21st century with the
acquisition of part of Georgia Pacifi cs away
from home tissue operations and the
packaging company Tuscarora. SCA also
invested in a greenfi eld tissue plant in
Barton, Alabama. In 2007 the packaging
operations were divested.
Today:SCA is focused on hygiene products in the
Americas and has more than 7,000 employ-
ees and generates revenues exceeding USD
1.9 billion.
TODAY, THE AMERICAS ACCOUNT for 17 percent of SCA
sales, and with its focus on hygiene products and solid
future potential, the Americas present one of the mos
interesting geographic areas for SCA, both today and
in the future.Latin America, with its rapidly growing market, pose
an interesting challenge for SCA, since one of the cor
nerstones in our strategic direction is to move closer to
customers and to capitalize on the high growth potentia
of such an emerging market.
In North America, the focus is to strengthen customer
relationships with higher-value products within both
incontinence care and AFH-tissue.
I am convinced that SCA in the Americas has a unique
position for further growth and increased profi tability.
LENNART PERSSON, ACTING CEO OF SCA
14*SCA SHAPE Americas
THE HISTORY OF SCA
IN THE AMERICAS
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Americas SHAPE SCA*15
Employees: 2,500
Sales: $ 900 M
Americas SHAPE SCA*15
SCAINT
HEAMERICASSALES
SPL
IT
SCAIN
THE
AMERICASSALESSPL
IT
PhiladelphiaBowling Green
Alsip
Neenah/Menasha OakvilleDrummondville
South Glens Falls/Greenwich
Bellemont/FlagstaffBarton
Monterrey
Mexico City
EcatepecUruapan
Managua
Dominican Republic
Cartago/Costa Rica Caracas/Venezuela
Medellin/Colombia
Bogota/Colombia
Quito/Ecuador
Lima/Peru
Santiago/Chile
Tissue North America
Mexico andCentral America
Joint Venture Activity
Personal Care North America
Headquarters:SCA AmericasSCA Tissue North AmericaSCA Personal CareNorth America
Tissue 70%
Employees: 550
Sales: $ 350 M
Employees: 1,500
Sales: $ 250 M
Employees: 2,700
Sales: $ 400 M
Incontinence
North
America
19%
Personal
Care
30%
Mexico/
Central
America
21%
AFH Tissue
North America
48%
South
America
12%
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ELLIPSE OF INCLUSION
In step with the value of respect, SCA Americas strives
to be a place of inclusiveness. To illustrate this in a very
concrete fashion, the SCA Americas headquarters at
Cira Centre in Philadelphia was designed around an el-
lipsean architectural symbol of employee inclusiveness
represented in a three-story elliptical staircase meant to
encourage employee interaction. Shown above, at the
center of the design, are some of the SCA employees
who are nominated by colleagues for living the SCA core
values. Front row, left: Don Lewis, Kathy Hammond, Lisa
Daniels, Editha Rosado, back row,left: Fred Albrecht,
Shellee DeFreitas, Colleen Egan, Pat Dolan.
CORE VALUES
lthough SCA Americas is large and diverse,
it is still one business group within
one larger company: SCA. There is
one common mission and one set of
core values for the entire company,
and like all SCA employees, those working in SCA
Americas live the same SCA core values of re-
spect, excellence and responsibility every day.
ALL FOR ONE,
ONE FOR ALLSCA CORE VALUES CREATE UNITY
aEXCELLENT WORK IN
LOSS PREVENTION
An example that focuses on just
one of the values, responsibility
between employees, as well as
to shareholders and customers isrecent award-winning work with
loss prevention. SCA Tissue North
America received an Achievement
Recognition Award from FM Global
in June 2007 for its outstanding
achievements in loss prevention.
One area singled out for recogni-
tion was the push to prevent fi res
that could result in the loss of prop-
erty or interruption of service. SCA
Tissues efforts in this area reduced
corporate loss expectancy by more
than USD 216 million. FM Global
recognized SCA Tissue North
America for following up on more
than 80 recommendations made by
the insurer.