DEADLINE January 17 2016 EARLY BIRD December 20 2015 CASE QUESTION IN SUSTAINERGIES CUP Sustainergies creates innovative sustainability solutions and meaningful careers. We the leading platform for companies, students and universities who want to collaborate on sustainability, in Sweden. ENCOURAGE CLIMATE-SMART CHOICES More efficient utilization of the transportation system is fundamental to the efforts by Trafikverket (the Swedish Transport Administration) to mitigate the impact on climate by the transport sector. You can contribute with new methods to help people make choices better for the climate! Trafikverket’s role in the society is to develop a transport system where all travels and transports are as safe as possible and done with the minimum negative impact on health and the environment. The Swedish parliament has adopted a vision of zero net emissions of greenhouse gases by 2050 in Sweden, implying a need for the transport sector to get its emissions close to zero. This transformation will require changes across the entire board of the transport system including legislation, taxation and infrastructure, but to reach the target a behavioural shift is necessary for all citizens to choose the most climate-smart option when travelling. How can it become easier to make a better choice? To lower the barrier for an individual to make a good choice is sometimes called “nudging” and can be very effective. Your task is to use playfulness, visibility, rewards, norms and accurate information to encourage climate-smart choices of travel and transportation. Develop ideas for Trafikverket, large or small, that make it easer to make a better choice. Describe which behaviour you want to influence, who you are targeting and how it would work in your solution.
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DEADLINE January 17 2016
EARLY BIRD December 20 2015
CASE QUESTION IN SUSTAINERGIES CUP
Sustainergies creates innovative sustainability solutions and meaningful careers. We the leading platform for
companies, students and universities who want to collaborate on sustainability, in Sweden.
ENCOURAGE CLIMATE-SMART CHOICES
More efficient utilization of the transportation system is fundamental to the
efforts by Trafikverket (the Swedish Transport Administration) to mitigate the
impact on climate by the transport sector. You can contribute with new
methods to help people make choices better for the climate!
Trafikverket’s role in the society is to develop a transport system where all travels and
transports are as safe as possible and done with the minimum negative impact on health and
the environment. The Swedish parliament has adopted a vision of zero net emissions of
greenhouse gases by 2050 in Sweden, implying a need for the transport sector to get its
emissions close to zero. This transformation will require changes across the entire board of
the transport system including legislation, taxation and infrastructure, but to reach the
target a behavioural shift is necessary for all citizens to choose the most climate-smart
option when travelling. How can it become easier to make a better choice?
To lower the barrier for an individual to make a good choice is sometimes called “nudging”
and can be very effective. Your task is to use playfulness, visibility, rewards, norms and
accurate information to encourage climate-smart choices of travel and transportation.
Develop ideas for Trafikverket, large or small, that make it easer to make a better choice.
Describe which behaviour you want to influence, who you are targeting and how it would