Top Banner
Join us and be part of a Million Dollar Media Campaign. austin austin ALLIES ALLIES .com .com Growing. Growing. Together. Together. small business marketing alliance We’ll help you market in ways you never dreamed possible.
9

SBMA 2010

May 21, 2015

Download

Documents

jdhiatt

Overview of The Small Business Marketing Alliance and austinALLIES.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: SBMA 2010

Join us and be part of a Million Dollar Media Campaign.

austinaustinALLIESALLIES.com.comGrowing. Growing. Together.Together.

small businessmarketing alliance

We’ll help you market in ways you never dreamed possible.

Page 2: SBMA 2010

Membership will provide you with an inexpensive Base Marketing StrategyMembership will provide you with an inexpensive Base Marketing Strategy

The dues of 500 members will generate $1.5 million in annual marketing funds

Our competitive limits will block most of your competitors from participation

We’ll use that $1.5 million to drive consumers to austinALLIES.comaustinALLIES.com - and from there, directly to your front door

small businessmarketing alliance

We’ll Harness The “Strength of Numbers”And Put The Money To Work For You

And, we’ll provide you with Customer Databases, Text Marketing Campaigns, B2B Networking, and much more

It will allow you to offer benefits to your customers that would normally be It will allow you to offer benefits to your customers that would normally be cost-prohibitive – benefits like $20,000 a month in Gift Cardscost-prohibitive – benefits like $20,000 a month in Gift Cards

Page 3: SBMA 2010

Combined Assets . . . Massive Buying Power

With over $1.5 million in annual marketing dollars, austinALLIES.comaustinALLIES.com will be one of Austin’s largest advertisers. Utilizing all media – TV, Radio, Outdoor, Print –

our presence will be comparable to the most famous “Dotcom” advertisers!

Tired of being lost in the clutter?

Membership will make you part ofa massive advertising campaign.

Page 4: SBMA 2010

ProfessionalProfessionalServicesServices

Food Food & & DiningDining

Medical Medical ServicesServices

PersonalPersonalServicesServices

Auto Auto && MarineMarine

Retail Retail & & SpecialtySpecialty

Home Home & & GardenGarden

Children Children && EducationEducation

Health Health && BeautyBeauty

June Charity Fund: $16,000

CONTESTS

Register To Win $20,000 Each Month in Gift Cards!

austinaustinALLIESALLIES.com.comDescribe what you need?

78613

Click on each Button to win the Weekly Gift Card

in that Category!

Every Friday, We Give Away $5,000

in Gift Cards – Redeemable at

Any AustinAllies Company.

I need a dermatologist

Enter Your Zip Code

FIND IT!

COUPONS GIFT CARDS REVIEWS HALF-PRICE ABOUT US CONTACT US

Each month, the Allies donate 10% of our dues to local charities.

Navigation.Entering a Zip Code and Need will link prospects to our Member Pages.

The ALLIES Charity Fund10% of all dues are channeled into Community – and, we’ll show you how to take ownership of this important image-building element.

Gift Cards.The Giveawayswill drive peopleto our website,but you shouldregister them at your location, too.

ALLIANCE GIFT CARDS are only redeemable withour Members;and, you are fully reimbursed from the Marketing Fund.

Rotating Banner AdsBanners Ads are available to Members

Only at a minimal cost, and all revenues will go back into the Allies Marketing

Fund.

Home Page

Page 5: SBMA 2010

austinALLIESALLIES.com Register Here For This Week’s$500 Health & Beauty Gift Card

Just Enter Your Email and Click The Icon:

[email protected]

Click For Directions Click For Directions

CONTESTS GIFT CARDS REVIEWS HALF PRICE CONTACT US

Click on the logos below to link to the AustinAllies member closest to you!

COUPONS

Billboard AdsFrom The Home Page, consumers will be linked to Member Ads.Clicking on anAd will link themto either the Member’s own website or their web pages on the austinALLIES site.

Gift CardsConsumers will register by category – Requiring them to explore the entire site.

™ Member Showcase

DISCLAIMER: These ads were created for demonstration purposes only and are not intended to represent that either Lone Star Dermatology or Absolute Dermatology are members of The Alliance.

Page 6: SBMA 2010

Exclusivity is important . . .So we’ll limit your competition.

Once your Zip Codes are reserved, your category exclusivity is protected.

Zip Code HH Count Under 2,500 Limit 1 Category Competitor

Zip Code HH Count 2,500 - 14,999 Limit 2 Category Competitors

Zip Code HH Count Over 15,000 Limit 3 Category Competitors Sample

AreaZip

CodeHousehold

CountCategory

Limitation

Driftwood 78619 1,100 1

Onion Creek 78747 5,200 2

Arbortetum 78759 20,500 3

austinaustinAlliesAllies.com.com ™

small businessmarketing alliance

Page 7: SBMA 2010

Monthly Dues

Select the Zip Codes that best matchyour Trading Radius – generally 3-5 miles.

Dues include a base fee of $150 plus the cost of your selected Zip Codes – all less than a penny per Household.

Area Zip HH Count Dues

Arboretum 78759 20,500 $102.50

EXAMPLE: A member selecting the 78759 Zip Code would pay $102.50 plus the base – a total $252.50.

For members who service the entire area, a Full-Market Membership is available for $750 a month with a limit of five competitors market-wide.

We’re asking members to participate for a minimum of 6 months in order to allow The Allies campaign to build momentum; but, you have the right to cancel at any time with 30-days notice.

No Long-Term Contracts

Page 8: SBMA 2010

65%18%

10%

Dues Allocation In Our “Virtual Co-Op”

83 cent of every dollar generated through dues will be spent on activities that directly promote and benefit our members: Advertising, Marketing and Promotion, Member Resources, and Charitable Activities.

The Administrative allocation (17%) will be used to fund the salaries andoverhead necessary to manage The Alliance and its programs. Members will receive a copy of the Income Statement each month.

17%10%

3% 70%

Page 9: SBMA 2010

austinALLIES.ALLIES.comGrowing. Together.Growing. Together.

John Hiatt, Founder and Director 40 years of Marketing & Media experience40 years of Marketing & Media experience Retired Senior Vice-President at CBS RadioRetired Senior Vice-President at CBS Radio Entrepreneur and Small Business OwnerEntrepreneur and Small Business Owner BA in Multi-Media Communications - St. Edward’sBA in Multi-Media Communications - St. Edward’s References at References at http://www.linkedin.com/in/johnhiatthttp://www.linkedin.com/in/johnhiatt

We plan to launch on June 1st with 500 members - the website is now under construction.

To Join and Reserve your Zip Codes , email: [email protected]

A refundable deposit of $100 is required to reserve you position. All deposits will be held in escrow and returned in full if The Alliance fails to launch for any reason.