Savvier Social Media Across The Marketing Blend

SAAVVIER SOCIAL Savvier Social Media Across the Marketing Blend

IABC & Digital Marketing Assoc.September 10, 2013

Louisville, KY

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Today’s Goal

WHERE ARE YOU?3

Why should your business do social media? (Pick one.)

a. [] Everyone’s doing it.b. [] Our competitors are doing it.c. [] Boost the brand.d. [] Do business development and sell.e. [] Customers are engaging online.f. [] Control the message.g. [] ALL OF THE ABOVE

ANSWER is G (All of the above)

SOCIAL MEDIA QUIZ

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Social Media is much like cell phones says @Soulati. 500 models & ways.

#IABCLDA2013 (56)

It’s time to move the needle, says @Soulati. Think differently about

#socialmedia! Be Strategic! #IABCLDA2013 (31)

Tweet Alert!

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SAVVIER SOCIAL M

EDIA

NATURAL CONNECTIVITY

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Professional

Blogger Jayme Soulati

Fashion PR Pro pitchesSt

Blog on

J. Crew in Fortune

SlideShare

Steamfeed

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Uncover remarkable connections to create natural relationships for

strengthened engagement said @Soulati. #IABCLDA2013 (24)

Why?

#RockHot™ Tweet Alert

Tweet Alert!

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RECAP – THEME 1

Natural Engagement & Powerful Connectivity

Drive Savvier Social Marketing

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A Blended Marketing &

Social M

edia Approach

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J. CR

EW

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J. CREW – Public RelationsThe September Style Guide

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J. CREW

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J. CREW

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J. CREW

FASHIONBI ANALYSIS: J. CREW ON FACEBOOK

FASHIONBI ANALYSIS: J. CREW ON FACEBOOK

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J. CREW

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J. CREW

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J. CREW

ANALYSISJ. CREW ON TWITTER

Marketing Strategy

Marketing: Customers, Global Brand, Sell

PR: Earned media, influence salesauthority

Digital: Lists/lead genDirect: Context marketingAdvertising: Sell, Paid mediaSocial Media: Integrate

• Recurring Themes• High-End Photography• High-End Videography• Brand Engagement • #BehindTheScenes• Cross-Channel

Promotion• Big Data Analysis• Stylist to Consumer

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J. CREWSAVVIER SOCIAL MEDIA

Social Elements

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Select content themes, focus and amplify + #FUN = Savvier Social Media

says @Soulati. #IABCLDA2013 (42)

Savvier Social Media includes internal teams. Blend inside to

showcase brand power, says @Soulati #IABCLDA2013 (29)

Tweet Alert!

RECAP – THEME 2

Cross Pollination of Content Themes on All Social Media Channels

Drives Savvier Social Media Across the Marketing Blend

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BIG DATA BIG

DATA BIG DATA BIG

DATA BIG DATA

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The Weather Co.

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“We’re in the era of the product person rising to the top. The best sales executive in the world

cannot solve a lack of product vision.”

~Martha Josephson, Recruiter, Egon Zehnder

Savvier Social Media Focus on Products & Marketers

Bloomberg BusinessWeek, Sept. 2, 2013“Saving Microsoft From Extinction”

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I’m not sure a line exists between B to B and B to C. This is about a

journey to figure out how the DNA of GE’s brand can best intersect

with people who share our passion.

~Linda Boff, global brand marketing

General Electric

Goal is to position GE as an innovative technology

company. ~Beth Comstock, CMO

RECAP – THEME 3

Destroy Marketing Silos. Lead with Product Marketing to Earn Their Trust & Drive Savvier Social Media Across

the Marketing Blend

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Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business

Book 1: Writing with Verve on the Blogging Journey, May 2013

Book 2: Message Mapping: A #RockHot Tool to Sizzle Your Social Marketing, October 2013

[email protected]

34 Jayme Soulati, Soulati Media, Inc.