Saving the Kodak “fun saver”

Engineering Design 100

Section 8

Group #1

Josh Allebach, Gabby Soalheiro, Brandon Rhone, and Tim Curcio

SAVING THE KODAK “FUN SAVER”

TABLE OF CONTENTS• The Opportunity

• Current Product

• Customer Feedback

• New Ideas

• Evaluation

• Final Idea for Product

• Customer Commentary

• Conclusion

THE OPPORTUNITY…

Increase sales and profits

WE ARE SELLING AN OUTDATED PRODUCT

WE ARE SELLING AN OUTDATE PRODUCT

CURRENT USE AND SALES

26% decrease in sales between 2008 and 2009 (2)

THE CONSUMERS ARE TALKING…

THE CONSUMERS ARE TALKING…

LET’S CHANGE OUR PRODUCT…• Smaller and Sleeker

• Change the plastic

• Change the battery

• Waterproof

• Picture pickup service

• Eliminate packaging

• Zoom feature

• Digitalize

• Cheap

• Eliminate packaging

• Make it “Green”

WHAT IS GOING SELL AND MAKE US A PROFIT?

WHAT IS GOING TO MAKE US A PROFIT?

WE DECIDED TO…• Change the size of the battery

• AAA battery

• Rechargeable

• Smaller and Sleeker

• Change the size of the film spool

• Eliminate Packaging

AMP IT “DOWN”

• Rechargeable• Smaller• Cheaper• 1.15A in AAA compared to

2.12A in a AA (1)

• Supplies up to 63 flashes• Can be recharged hundreds

of times

GOOD THINGS COME IN SMALL PACKAGES…

SIZE DOES MATTER

BIGGER ISN’T ALWAYS BETTER

ELIMINATE UNNECESSARY WASTE

CUSTOMER RESPONSE…

48% increase in sales after features are added

CLOSING COMMENTS…

• Outdated product

• Final solutions

• Smaller

• Change Battery

• Eliminate Packaging

• Increase in sales

ANY QUESTIONS?

SOURCES• www.allaboutbatteries.com (1)

• www.wikinvest.com (2)

• Customer Interviews