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First, Let Us Define What is Email Marketing
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EMAIL MARKETING..is a type of direct digital
marketing
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EMAIL MARKETINGthat uses electronic mail
as the marketing communication
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How Email Marketing can Boost Your Business?
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With Email Marketing,
You can find and keep new customers.
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It convince potential buyers to purchase your products or
services.
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However, email marketing can consume a lot of time
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Using an automated email marketing tool..
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..can make email marketing campaign easier and faster.
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One of the best
Automated Email Marketing Tool is..
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..is an Email Marketing Software
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which gives you
a number of easy options
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for designing, sending and
saving templates of your emails.
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It allows you to easily create newsletters of varying types
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with simple options for sharing them on social networks
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Lets Start >>
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Open your Browser
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Type mailchimp.com and Press Enter
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Welcome to Mailchimp!
CREATE YOUR FREE ACCOUNT
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Click Sign Up for Free
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Enter your Email Address
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Enter your User Name
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Enter Your password
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Make sure that you follow the password conditions
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Click Get Started
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You will be advised to check your email
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Open a new tab
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Type gmail.com (for gmail users)
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Click the email receive from Mailchimp
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Click Activate Account
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New tab will open to confirm Sign Up
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Click the box beside I’m not Robot
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Follow the instructions
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Click Confirm Sign Up
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Your Account is now activated
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Enter your Details
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Click Continue
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Enter Your Business Name and Website
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Enter Your Business Name and Website
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Enter Your Address
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Click Continue
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Click Yes if you have physical products
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Click Continue
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Click the “+” icon to connect your social media profile
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When You add Facebook, A pop up window will appear
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Click Continue if you want to connect your Facebook Account
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Click Let’s Go
WELCOME TO YOUR DASHBOARD
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CREATING A LIST
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ListThis is your contacts called
subscribers
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It is the foundation of your
Email Marketing Campaign
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Click “Lists” in your Top Menu
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Click Create List
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Fill in the details
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Once done, click save.
If you already have a list of subscribers,
Import the list
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Click Import Subscribers
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Select from the Options
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Click Next
If you do not have any subscribers yet..
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Mailchimp will help you generate a sign up form to build your list
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Click Sign Up Forms
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Select the Form
These are the Types of Forms You can Create
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that can be
embedded and added
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to your Website
and Facebook Page
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Select a Form
appropriate for your Business.
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You can Build, Design and Translate each form
Now that you
already built a List..
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Lets now proceed to create an Email Template
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CREATING A TEMPLATE
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A Template
is a designed email
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that can be reused
for your campaigns
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Click “Templates”
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Click Create Templates
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Click “Select” beside your desired Lay out
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You can now design your Email
You can customize your email by adding Content
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Select a Content you want to Add
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Drag it to the Work Area
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Once Done, Click Preview and Test
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Click Here to view how the recipient see your email
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Enter your email address
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Click Send Text
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Open your Email to view the Template test
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Once Done, Click Save and Exit
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The template is now saved
CREATING A CAMPAIGN
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Click “Campaigns”
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Click the Dropdown Menu to show types of Campaign
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Choose Regular Campaign
Regular Campaign
Is the most common type of campaign
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You can design and customize
your content
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and choose to send the immediately or schedule your
campaign
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Select who do you want to send your campaign
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Click Next
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Fill in the Campaign Details
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Tick the boxes of your desired tracking options
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You can also post your campaign in Social Media
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Click Next
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Create a new Template or Use the Template You Saved
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Click Saved Template
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Select the template you want to use
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You may edit again your template
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Or proceed to Next Step
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To schedule the email delivery, Click “Schedule”
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Enter your desired date and time of delivery
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Click Schedule Campaign
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To send the campaign immediately, Click “Send”
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Click Send Now
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Your email is now sent to your list
REPORTS
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Click Reports
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In the Reports Section,
You can track the status
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and performance of your campaigns.
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It analyze clicks, opens, subscribers' social activity,