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The biggest campaign ever.
18

Save football and amplify the magic of Airbnb: Greatest campaign ever

Aug 07, 2015

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Page 1: Save football and amplify the magic of Airbnb: Greatest campaign ever

The biggest campaign ever.

Page 2: Save football and amplify the magic of Airbnb: Greatest campaign ever

Football is awesome, bringing the world together in excitement.

Page 3: Save football and amplify the magic of Airbnb: Greatest campaign ever

The game is broken - destroyed by greed. FIFA in many ways, and quite literally paved paradise and put up a parking lot.

More on this

Page 4: Save football and amplify the magic of Airbnb: Greatest campaign ever

World cup tournaments are parties that make people travel half the world, causing a 4-yearly

mass-migration.

Foreign visitors:

They all need a place to sleep.

2006, Germany: 2.000.000 2010, South Africa: 300.0002014, Brazil: 1.000.000

Page 5: Save football and amplify the magic of Airbnb: Greatest campaign ever

In 2018 the world cup is in Qatar.A celebration of everything wrong with football.

Page 6: Save football and amplify the magic of Airbnb: Greatest campaign ever

And, Airbnb offers only 50 accommodations...

Page 7: Save football and amplify the magic of Airbnb: Greatest campaign ever

Sou

l

Bu

sine

ss issue Consumer issu

e

I believe innovation has the best chance to make an impact, when it combines these three factors.

Page 8: Save football and amplify the magic of Airbnb: Greatest campaign ever

Sou

l

Bu

sine

ss issue Consumer issu

eTarget group travels where there are no hosts

Page 9: Save football and amplify the magic of Airbnb: Greatest campaign ever

Sou

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Bu

sine

ss issue Consumer issu

eTarget group travels where there are no hosts

World’s favorite pass-time gone wrong:Fans don’t belong there.

Page 10: Save football and amplify the magic of Airbnb: Greatest campaign ever

Sou

l

Bu

sine

ss issue Consumer issu

eNo right way to enjoy the game.

World’s favorite pass-time gone wrong:Fans don’t belong there.

Target group travels where there are no hosts

Page 11: Save football and amplify the magic of Airbnb: Greatest campaign ever

Solution: Create our own world cup.

An alternative tournament simultaniously with the one in Qatar

and in another place.

Page 12: Save football and amplify the magic of Airbnb: Greatest campaign ever

32 countries are invited. A straight forward 31 matches tournament, winner proceeds.

1. Germany

32. Poland

17. Slovakia

16. Czech Republic

Finalist A Finalist B

4. Colombia

29. Denmark

20. Austria

13. Italy

6. Netherlands

30. Ecuador

19. Chile

14. Costa Rica

7. Portugal

31. Bosnia

18. Croatia

15. England

9. France

24. Côte D’Ivoir

25. Greece

8. Uruguay

12. Romania

21. Algeria

28. Scotland

5. Brazil

11. Switzerland

22. Wales

27. U.S,A

3. Argentina

10. Spain

23. Mexico

26. Russia

2. Belgium

Final

Page 13: Save football and amplify the magic of Airbnb: Greatest campaign ever

Each country forms the best team possible: A mix of the most

loved fresh retirees free-agents and others

not in Qatar

No sponsors. No pay for the players other than a free stay at a real airbnb host

Page 14: Save football and amplify the magic of Airbnb: Greatest campaign ever

Matches played in mid-sized stadiums in summer, located in Europe using existing infrastructure.

Reasonable tickets fee:

only to cover investments and

facility rent.

Page 15: Save football and amplify the magic of Airbnb: Greatest campaign ever

If Airbnbtaught the world one thing

it’s that people don’tneed offical institutions

& regulations. With the right tooling they can organize themselves just fine.

Page 16: Save football and amplify the magic of Airbnb: Greatest campaign ever

Sou

l

Bu

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ss issue Consumer issu

e10.000’s bookings & new hosts.

Result:

Joy without all sorts of greed spoiling it

Help fans to show the world a football where fans belong.

Page 17: Save football and amplify the magic of Airbnb: Greatest campaign ever

Help fans to show the world a football where fans belong.

Page 18: Save football and amplify the magic of Airbnb: Greatest campaign ever

Let’s talk possibilities.Learni

Reinout@kraker228