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How to Run a Contest on Facebook

1 Choose a Prize & Entry Method

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A great prize is a gift card for your business. Why? Two reasons:

A gift card is enticing to all of your potential customers.

It will only attract people who are interested in your products

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Choose Entry MethodContact Details: This method requires people to enter their email address, name, phone number, etc. to enter. For this method you should ask for the smallest amount of data you need to be able to contact entrants with follow-up emails to convert them into sales.

2Contact Details: This method allows you to ask users to enter photos, videos and text to enter. It provides you with great user-generated content to use in future marketing, and allows you run contests in which users vote on their favorite entries to win.

Contact Details + Friend Referral: To boost entries you can require people to refer “X” number of friends to the contest for their entry to count. This is a great way to boost entries and sharing.

2 Build your contest page

Build your Contest Page

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Graphic of Your Prize

Attention-Grabbing Title

Entry & Prizing Info

Entry Submission Form

Share Buttons & Facebook Comments

3Promote & Share your Contest

Promote & Share your Contest

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Promote your contest on social networks

Send an email blast

Add a banner on your website home page

Create a Facebook Ad

List your Contest on popular contesting websites

4 Monitor your Contest

Monitor your Contest

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Google Alerts

Facebook Page Insights

Campaign Reporting

5 Post-Contest Follow-up & Promotion

Post-Contest Follow-up & Promotion

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Create a video

Profile winner

Send a follow-up email

Share your plans