SAVANNAH SAND GNATS STRATEGIC BRANDING MEG BECKUM McRAE & LOUIS FINKLESTEIN MAKING CONTACT BUILDING THE SAND GNATS BRAND THROUGH COMMUNITY ENGAGEMENT & FAN INTERACTION
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SAVANNAH SAND GNATSSTRATEGIC BRANDING MEG BECKUM McRAE & LOUIS FINKLESTEIN MAKING
CONTACTBUILDING THE
SAND GNATS BRAND THROUGH COMMUNITY
ENGAGEMENT & FAN INTERACTION
CREATE A BUZZ: VIRAL VIDEO USING SOCIAL MEDIA IS AN AFFORDABLE AND EFFECTIVE STRATEGY FOR INCREASING VISIBILITY.
MAKE FRIENDS: COMMUNITY PRESENCEDON’T EXPECT FANS TO COME TO YOU. BE PRESENT IN THE SAVANNAH COMMUNITY BY PARTICIPATING IN EVENTS AND PARTNERING WITH LOCAL ORGANIZATIONS AND BUSINESSES.
K-12 SCHOOLSCOLLEGES & UNIVERSITIESSERVICE ORGANIZATIONS PROFESSIONAL ORGANIZATIONSLOCAL BUSINESSES COMMUNITY EVENTS
SHOW FAN APPRECIATION: SAVANNAH ALL-STARSEXTEND THE “I AM A GNATURAL WOMAN CAMPAIGN” BY IDENTIFYING EXISTING SAND GNATS FANS WHO MAKE POSITIVE CONTRIBUTIONS IN THE COMMUNITY. HIGHLIGHT “SAVANNAH’S ALL-STARS”IN ADVERTISING AND AT GAMES.
BUILD ANTICIPATION: PRE-SEASON EVENT ENGAGE THE COMMUNITY AND CREATE EXCITEMENT ABOUT THE UPCOMING SEASON. HIGHLIGHT PARK IMPROVEMENTS, NEW CAMPAIGNS AND PROMOTIONS.
PRE-SEASON TAILGATING EVENT+ CHILDREN’S ACTIVITIES+ FREE HOTDOGS+ CHILI COOKOFF+ DISTRIBUTE SCHEDULE + HIGHLIGHT STADIUM IMPROVEMENTS
ENCOURAGE INTERACTION: STADIUM IMPROVEMENTS CULTIVATE COMMUNITY WITHIN THE BALLPARK BY CREATING AREAS OF INTERACTIVITY.
FAMILY PICNIC AREA
ENTRANCE
CONCOURSE ENTRY
INTERACTION AREAS:+ ENTRANCE + CONCOURSE + PICNIC AREA
TICKET SALES ENTRANCE
CUSTOMER SERVICE
NAVIGATION
ENTRANCE
CONCESSIONS
WATCHING THE
GAME
CONCESSIONS
FAMILY PICNICAREA
KIDS ACTIVITIES
SPREAD THE WORD: AMBASSADOR PROGRAMESTABLISH AN ARMY OF DEDICATED FANS WILLINGLY TO RECOMMEND THE SAND GNATS EXPERIENCE TO OTHERS.
CONSISTENT MESSAGE SPREADS ORGANICALLYBY WORD OF MOUTH MARKETING
ATTENDANCE & RETENTION
COMMUNITY COMMITMENT
VISIBILITY & ORGANIC
MARKETING
RECOGNITIONVISIBILITY
CONSISTENCY RETENTION
ATTENDANCE CUSTOMER LOYALTY
INTERACTION ENGAGEMENT
PRODUCT ENHANCEMENT
CONCLUSION+ BRAND CULTIVATION BEFORE BRAND STATEMENT + ORGANIC, AUTHENTIC MARKETING STRATEGIES+ GIVING BEFORE YOU GET+ CREATING COMMUNITY WITHIN THE STADIUM + IDENTITY COMES FROM INTERACTION
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