Toolkit SATURDAY, APRIL 8, 2017 • 7AM MALL OF AMERICA ROTUNDA FRASER.ORG/WALK
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Toolkit
SATURDAY, APRIL 8, 2017 • 7AMMALL OF AMERICA ROTUNDA
FRASER.ORG/WALK
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SATURDAY, APRIL 8, 2017 • 7AMMALL OF AMERICA ROTUNDA
FRASER.ORG/WALK
Dear Friend of Fraser,
Thank you for your interest in supporting Fraser through the 2017 Fraser Walk for Autism. Fraser serves children and adults with more than 60 types of mental and physical disabilities and is Minnesota’s largest and most experienced provider of autism services.
Over 6,000 Minnesota families are without quality autism treatment options near their home. To help meet the increase in demand for services, Fraser hosts the Fraser Walk for Autism to unite thousands of local families to raise support and awareness for autism.
The Fraser Walk for Autism is a family–friendly event around the first level of Mall of America filled with sensory activities, mascots, games and great prizes and giveaways. You can rally a team or register as an individual walker. Last year over 3,000 walkers, volunteer and event sponsors helped raised over $125,000.
Your support through events like the Fraser Walk for Autism will help us sustain our current programs, and more importantly, help expand our innovative services for children, adults, and families affected by autism. The crucial funds raised through this event help bring us closer to the goal that no family should have to travel more than 35 minutes or 35 miles to receive the life changing services Fraser provides. You can help make this a reality for Minnesota families by registering for the Fraser Walk for Autism today.
Whether you are a walker, volunteer, or financial supporter, Fraser is truly grateful for your involvement in the 2017 Fraser Walk for Autism.
This Fraser Walk for Autism Toolkit contains useful information regarding your participation. Should you have any questions regarding the Fraser Walk for Autism, please contact me.
Thank You,Carrie MillerFraser • Special Events [email protected] • 612-798-8363
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EVENT SCHEDULE:7–8 a.m. Registration and breakfast (Rotunda, MOA, Level 1) Music & Entertainment7:30-7:50a.m. Music & Entertainment8 a.m. Kick-off rally/ Walk begins9 a.m. Music & Entertainment9:15 a.m. Wrap-up rally10 a.m. Event Ends – Mall Stores Open
WHO CAN PARTICIPATE? While the Fraser Walk for Autism is geared toward families, EVERYONE is welcome. The Fraser Walk for Autism brings together thousands of people of all ages, abilities and backgrounds.
IS THERE A REGISTR ATION FEE? There is NO registration fee, however, walk participants are expected and encouraged to fundraise. Individual walkers are recommended a personal fundraising goal of $200 – the cost of an autism evaluation. We encourage each Walk team to set a goal of $1,000.
HOW DO I REGISTER? You can register as a team or an individual by using the URL below. We strongly encourage participants to pre–register online.
1. Visit The Fraser Walk for Autism page at www.fraser.org/register2walk.2. Click the “Register” button 3. Choose to register as an individual, join a team or start a team 4. Fill out your personal information and start fundraising
R ALLY A TEAM Teams are a fun way to encourage each other’s fundraising efforts and to meet up the day of the Walk. Teams can be as small or as large as you want – we have had teams of two up to teams of thirty.
To register a team for the Walk, you first want to designate a team captain. This person will be the point person for communication between team members. Once the team captain registers their team online, they can send out our email templates to recruit additional team members, assign a co-captain and register any ‘secondary’ participants such as children.
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SATURDAY, APRIL 8, 2017 • 7AMMALL OF AMERICA ROTUNDA
FRASER.ORG/WALK
Each team will have a fundraising page. In addition, each team participant will have their own fundraising page.
Each donation that is made to the individual participant is also credited to the team’s total.
INDIVIDUAL AND TEAM FUNDRAISING PAGES
Once you have registered for the Fraser Walk for Autism, you will have a personal fundraising page automatically created for you. This fundraising page allows you to:
• Customize by adding your personal story and photos • Send emails to recruit team members, request donations and communicate with your team’s walkers • Share via social media sites• Enter in offline (cash/check) donations and monitor online donations• Download helpful fundraising tips, assign a co–captain or edit login information
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ENTERING OFFLINE DONATIONS 1. To login to your personal page, enter your username and password in the top right corner of the Fraser Walk for
Autism page.
2. Click on the white ‘My Donations’ button
3. Under the thermometer box, click on ‘Add Checks/Cash’
4. You can then indicate whether the offline gift is a check or cash
5. Fill in the information fields with the gift amount and contact information for who gave the gifts so we can acknowledge their contribution (which can be important to them for tax purposes). Only donation amount, check # (if applicable) and first and last name are required for each donation.
6. It may take some refreshing your web page, but you should see the offline donations appear almost immediately. All of these donations will be applied towards your fundraising team, unless you specify an individual participant you would like to designate them to.
7. To qualify for individual or team captain incentives, please mail or drop off checks (please do not send cash by mail) by Friday, March 31, 2017 to Fraser.
FR ASER CORPOR ATE OFFICES ATTN: FR ASER WALK FOR AUTISM 2400 W 64TH STREET MINNEAPOLIS, MN 55423
Please note all offline donations dropped off or mailed will be entered on your fundraising page by Fraser event staff.
8. Track your Offline donations with the donation pledge form. You can download and print one from the My Resources section on your fundraising page. There is also a pledge form in this packet.
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SATURDAY, APRIL 8, 2017 • 7AMMALL OF AMERICA ROTUNDA
FRASER.ORG/WALK
FUNDRAISING FOR THE FRASER WALK FOR AUTISM
INDIVIDUAL WALKER GOAL: $200
FR ASER WALK TEAM GOAL: $1,000
The Fraser Walk for Autism helps Fraser raise important funds to provide programs and services for children and adults with autism. 100% of the funds raised at the event help Minnesota families affected by autism. See below for some helpful tips:
• DON’T BE AFR AID TO ASK . You will be surprised how many people are willing to support a worthy cause.
• GET STARTED EARLY. The more time you have to spread the word, the more donations you will receive.
• FUNDR AISE ONLINE . It’s easy and people often make larger donations online than with cash or check. Emails and social media can maximize your reach and increase the donations.
• TELL YOUR STORY. Sharing your personal story of why you are walking will motivate people and may help you recruit more team members.
• HOLD YOUR OWN FUNDR AISER . If you have a walk team, holding your own fundraiser such as a car wash or bake sale can help bring in additional revenue. All expenses for independent fundraisers are incurred by the walk team. Contact Fraser for more info on how we can support your team.
• SHARE THE IMPACT OF THEIR GIFT. Make sure you communicate the importance of supporting Fraser. Research shows that early intervention is the best tool for those living with autism. Here are some additional ways gifts to the Fraser Walk for Autism help Fraser:
• Parents and teachers are empowered with knowledge from our workshops• Young adults on the autism spectrum confidently set out on career paths• Children at Fraser School grow into kindergarten–ready learners
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RAISE $200 IN 10 DAYS
DAY# WHO TO ASK TOTAL
1 Kick it off by making a donation yourself $20
2 Your significant other to match your donation $40
3 Two co-workers to donate $10 each $60
4 Two neighbors to donate $10 $80
5 Two family members to donate $10 each $100
6 One of your favorite businesses to donate $25 $125
7 Your supervisor or employer to donate $25 $150
8 A coffee shop or restaurant you frequent to donate $25 $175
9 Your hair dresser to donate $15 $190
10 Your child’s teacher to donate $10 $200
WAYS TO ASK • Face to Face: Even in the age of technology, nothing beats a face to face ask. Although this can be intimidating, you
will be surprised how many people will be willing to support you. The face to face ask is especially helpful for asking the people closest to you AND the people you know the least, such as business owners.
• Emails: Send emails from your personal fundraising page to request support. You can use our pre-written email templates or choose to personalize your message by sharing why you are walking. It’s the easiest way to get your donors to your fundraising page to make a gift.
• Social Media: Our fundraising page makes it quick and easy to share your personal fundraising page on social media. You can use the social media post template or customize your own.
• Phone Calls: Phone calls are a great way to follow up with people. It gives you a chance to personally speak to why you are participating in the walk and how their gift helps Fraser.
DOUBLE YOUR DONATIONS WITH MATCHING GIFTS Maximize the impact of your gift by requesting a matching gift from your employer. Many companies allow you to request a matching gift online, making it quick and easy. Contact your human resources department for more information on submitting matching gifts. You can also view a list of companies that offer matching gifts by visiting fraser.org/GivingMethods and selecting the “participate in a matching gift program.”
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SATURDAY, APRIL 8, 2017 • 7AMMALL OF AMERICA ROTUNDA
FRASER.ORG/WALK
ALL WALKERS ARE ENCOUR AGED TO SET A MINIMUM FUNDR AISING GOAL OF $200.Collect donations in advance and bring them to the event, send them to Fraser,
or give online at give.fraser.org. Please make checks payable to Fraser. Please do not mail cash.
NAME OF WALKER: _______________________ TEAM NAME: _________________________
SPONSOR’S NAME SPONSOR’S ADDRESS EMAIL ADDRESS DONATION COLLECTED?Example : John Doe 1234 Stree t Dr, City, Mn 55555 your@emai l .c om $200 X
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FRASER WALK FOR AUTISM2400 W. 64TH ST, MINNEAPOLIS, MN 55423
FRASER.ORG/WALK • 612-798-8363 • FAX 612-861-6050
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INCENTIVESFriday, March 31 is the last date to turn in money to be qualified for incentive prizes.
INDIVIDUALS
IF YOU RAISE: YOU WILL RECEIVE:
$250 Fraser swag bag
$500 $50 in restaurant gift cards
$1,000 Local attraction admissions and $50 in restaurant gift cards
$2,500 $100 in restaurant gift cards
$5,000 Private bowling party
$10,000+ Hotel stay
TEAM CAPTAINS (INDIVIDUALS NOT ELIGIBLE)
IF YOU RAISE: YOU WILL RECEIVE:
$250 Fraser swag bag and $25 in restaurant gift cards
$500 Two tickets to professional sports game and $25 in restaurant gift cards
$1,000 Two tickets for live theatre and $100 restaurant gift card
$2,500 Four tickets to local attraction and $100 restaurant gift card
$5,000 Weekend getaway for two
$10,000+ Exclusive private party
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