sarfo

8/9/2019 sarfo

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Table Of Contents:

S.No Particulars Page No.

1 Introduction 2

2 Company profile 3

3 Company Mission &Vision 4

4 Goals &objectives 4

5 New product summary 5

6 Price adjustments 6

7 Place Decision 7

8 promotion 7

9 Promotion mix 8

10 conclusion10

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INTRODUCTION

Authorization:

As a student of Marketing, this project and the formal report of this project is assigned to me by

our teacher Mr. Sheikh Arif. This report is basically an individual work, which I have chosen, is

³Extreme ice cream´.

Scope of the report:

This report comprises of the basic elements of marketing that are the building blocks of any

organization. Extreme ice cream is the result of the sincere efforts, effective communication and

corporation of all the people working within its premises. This report covers the major strategies

of marketing in Extreme ice cream. All the research that is now presented in the form of an

organized report in front of you is done through research.

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COMPANY¶S MISSION

³We are committed to the provision of nutritious, hygienically processed and packed dairy

products to the community. We are committed to improve and sustain our reputation

for quality in all our operations, whole maintaining competitive prices. We are

committed to build and maintain loyal relationship which will bring out mutual

prosperity to customers, suppliers, shareholders, employees and the community.´

COMPANY¶S VISION

³To be the leading tasty ice cream Provider in Pakistan by offering the healthy & tasty ice

cream for our Customers while exceeding Shareholder value & Employee Expectations´

³Goals and Objectives´

y Expand our business.

y Provide better service to people in the field of telecommunication.

y Emerge as a leading telecommunication company.

y Attract maximum customers and satisfy them.

y Excel in meeting customer needs.

y Seek employee involvement, continuous improvement and enhanced performance goals.

Beside this ice cream¶s business objective is to create and market the Company's services in such

a way as to create value that can be sustained over the long term for shareholders, employees,

consumers, and business partners. Ice cream does not favor short-term profit at the expense of

successful long-term business development.

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Ice cream recognizes that its consumers have a sincere and legitimate interest in the behavior,

beliefs and actions of the Company, in which they place their trust and that without its

consumers the Company would not exist.

DEPARTMENTS

1. Production

2. Marketing

3. Finance

4. Research & Development

5. Human Resources

NEW PRODUCT SUMMARY

This product is of packaged ice cream extension but it has a new thing which was never used

before that in its production a special taste of pomegranate is included and preserved it in the

form of ice cream. Due to this addition it has become more hygienic and health building product.

It is according to the international standards and no side effect. The formula was designed after

great effort of research and development department. It has great importance for all ages such as

newly growing children and old people which required any hygienic and healthful product for

improving their diet.

WHY IT IS NEW?

It is new because the flavor which is introduced in this ice cream was never introduced

previously. The ice cream is not only flavored for pomegranate but also it has all the ingredients

of pomegranate.

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FEATURES OF NEW PRODUCT

y Great demand for such kind of service

y

Booking can be doney Credit card facility is also available

y Special Discounts for heavy amount of service used

y Powerful communication, Mobiles, Telephones are available

y Data is stored in Computer Server

y Proper Recording Systems

POSITIONING IN RELATION TO COMPETITORS

Ice cream Pack, Walls, Hico and O¶Mara are the three major players of ice cream

industry in Pakistan. These have devised their own positioning strategies in accordance with

customer¶s needs and wants. Ice cream Pack puts more emphasis on the taste of the ice cream

inside while Extreme ice cream highlights the quality and purity, by presenting Extreme ice

cream as a part and parcel of the people health styles as they say Extreme ice cream ³The

Healthiest ice cream´.

SPECIAL PRICING STRATEGIES AND SITUATIONS

PRODUCT LINE PRICINGDeveloping product lines for introducing pride steps rather than single product after the

Extreme ice cream we also Introduce the new product in same Categories¶ for pricing

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CAPTIVE PRODUCT PRICING

Pricing products that must be used with the main product.

PRODUCT BUNDLING PRICING

Pricing bundles of products and sold together.

PLACE DECISION

Distribution Channel

Market Coverage

Specific channel members

Inventory Management

Warehousing

Distribution Centers

Order Processing

Transportation

Reserve logistics

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PROMOTION

Promotion is the specific mix of advertising, sales promotion and public relations used by a

company to peruse its advertising and marketing objectives. Promotion decisions are related to

communicating and selling to potential consumers.

OBJECTIVES OF PROMOTION

A target audience can be in any of the six stages of buying readiness.

Awareness

Knowledge

Liking

Preference

Conviction

Purchas

These are called hierarchy of effects

AWARENESS

The seller¶s task is to let the buyers know that the product or brand exists. The objective is to

build familiarity with the product and the brand name.

KNOWLEDGE

Going beyond awareness to learning about a product features.

LIKINGHow the market feels about the product

PREFERENCE

Distinguishing among brands such that the market finds your brand more attractive than

alternatives.

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CONVICTION

Making actual decision or commitment to purchase.

PURCHASE

Finally buying the product.

PROMOTION MIX

Advertising

Public Relations

Personal Selling

All other sales promotions

PROMOTION STRATEGIES

ADVERTISING

Any non-personal paid form of communication using any form of mass media. It involves

three important notions

REACH

Is the percentage of the target market, which is affected by your advertisement?

FREQUENCY

Is the number of time a person is exposed to your message?

MESSAGE

Sometimes, it is called a creative. It gets attraction, capture interest, create desire and finally

require action

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PUBLIC RELATIONS

Involves developing positive relationships of public with the organization via media.

SALES PROMOTION

Commonly used to obtain an increase in sales. Could involve using money off coupons or

special offers and discounts.

PERSONAL SELLING

Selling a product and service one to one.

DIRECT MAIL

here has been a massive growth in mail campaigns over the last 5 years.

Greeting cards

We contact with customer through greeting cards and tell about the new product

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Conclusion

Extreme ice cream is ready to meet the challenges of changing environment in this

report I have tried our best to cover Product, Price, and Promotion and Price of Extreme ice

cream. The goal of the marketing department is to outline the strategies, tactics, and programs

that will make the sales goals possible. Marketing is playing a vital role in the success of

Extreme ice cream. Extreme ice cream is building a brand around the services it offers by

heavily promoting itself through local television, radio, and print advertising. Marketing efforts

are just beginning by the time a potential customer enters Extreme ice cream family for the first

time. A strong emphasis will be put on keeping customers and building brand loyalty through

programs focused on experience and customer satisfaction.

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Expenditures:

When I start new business, I left my job, n I face many expenses in first month, there detail is

given below:

(1st

time only)

1. Building maintains =7, 00, 000 2. Severing system =5, 00, 000

3. Decoration =80, 000

4. Publicity expenses =5, 00,000

5. Air conditioned and lights =93, 00, 000

6. Net charges + networking =1, 50, 000

7. Paint expenses = 2, 50, 000

8. Carpet expenses +services =1, 88, 000

9. Carpenter exp. = 20, 000

10. Generators (200) =1 0, 00, 00,000

TOTAL: 1 66, 688, 000

(1st

Month expenses)

1. Employees salary = 1,30, 000

2. Light bill = 20, 000

3. Telephone bill = 5,000

4. Gas bill = 9,000

5. Previous salary = 300, 000 6. VISITORS EXP: = 10, 000

TOTAL: 4, 74, 000

TOTAL EXPENSES: 167, 162, 000

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Company NameExtreme Ice Cream

Product

³Pomegranate Ice Cream´

Submitted To:

Mr. Sheikh Arif

[Entrepreneur]

Submitted By:

Sarfraz Alam

[KCMC # 1119]

Affiliated by:

Riphah International University Islamabad

sarfo

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