SARE and Extension: Tips for Out reach www.southernsare.o rg SSARE State Coordinator Training SSAWG, Mobile, AL Candace Pollock, PR Coordinator
Jan 21, 2016
SARE and E
xten
sion:
Tips f
or O
utreac
h
www.southernsare.org
SSARE State Coordinator Training
SSAWG, Mobile, ALCandace Pollock, PR
Coordinator
Professional Development Program• Part of the SARE mandate is to train ag agents in
sustainable ag
• The training component was officially named PDP
• PDP funds support sustainable ag training• Through state coordinators in each state• Competitive projects• Workshops/activities/other programs.
Your Role as a State Coordinator is to Integrate the Concepts of Sustainable Ag into Daily
Outreach and Extension Practices.
www.southernsare.org
Where to start
Review SARE State coordinator guide
•Familiarize yourself with the SSARE State Coordinator Guide•Incorporate guidelines in Outreach efforts
What’s available at your land grant university?
•Sustainable ag curricula •Extension Education and Outreach strategic goals• Will include marketing
and communications• New technologies• Professional
development• Evaluation techniques
www.southernsare.org
Outreac
h stra
tegie
s
Exam
ples o
f im
plem
enta
tion
www.southernsare.org
How Can I Promote Sustainable ag?
Marketing
•SSARE Grants• PDP• On-Farm• Producer
•Grant education workshops• Provides better
understanding of proposal process
•SARE logo• http://
www.southernsare.org/About-Us/Southern-SARE-Logo
Communications
•SARE publications • Books• Bulletins, Fact sheets• Web; Topic Rooms
•Social media•Videos•Collaboration• SSARE PR Coordinator• Local media• Land grant communicators
www.southernsare.org
Delive
ring p
rogra
ms:
Educatin
g Oth
ers Abou
t SARE
www.southernsare.org
• Use your ag expertise and incorporate sustainable ag practices at such events as workshops and field days.
• Speak or exhibit at conferences in your state
• Use SARE Outreach pubs as a resource tool in teaching/educating: Pubs Flash Drive
• Remember your land grant strategic plan
• Submitting a grant? Incorporate outreach/communications in your proposal
• Educating others? Refer to technology training, ex. Lynda.com
• Use those technologies in your training: webinars, Youube, etc.
Share your knowledge with others
www.southernsare.org
Exten
sion re
ports
Evalu
atin
g your e
fforts
www.southernsare.org
What you can include in reports
• Impact statements:• What was the problem or issue?• What was done to address the issue?• What was the impact of the efforts?
• Testimonials/success stories
• Photos/infographs• Data visualization Ex. Wordle
• Assessments:• Data and analytics• Social media; Google• Methods toolbox:• Surveys• Focus groups
www.southernsare.org
Resou
rces
www.southernsare.org
Learn more
Think about publishing grant-funded projects Ex. NACAA – NCR-SARE Cover Crop Project: Farmer-
Cooperator Movement and Agronomic Practices
eXtension Learning Opportunities: https://learn.extension.org
SARE Fellows Program
Refer to university learning opportunities
Seek out organizations that post learning opportunity webinars Ex. ACE – Association for Communication Excellence
www.southernsare.org
Thank yOU!
http://www.southernsare.org
http://www.twitter.com/southernsare
http://www.facebook.com/southsare
Candace Pollock
PR Coordinator
James Hill
Limited Resources/Minority Outreach Specialist
www.southernsare.org