SARDAR PATEL UNIVERSITY Programme: Bachelor of Vocation ...

SARDAR PATEL UNIVERSITY

Programme: Bachelor of Vocation (Travel Tourism & Hospitality)

Semester: I

Course Code

Name Of Papers

T/P

Credit

Exam

Duration

in hrs

Contact

Hrs Per Week

Component of Marks

Course Type Internal External Total

Total/Passing Total/Passing Total/Passing

Foundation

courses

UB01FBVT01 Business organization & Management-I T 3 3 3 30/12 70/28 100/40

UB01FBVT02 Micro Economics-I T 3 3 3 30/12 70/28 100/40

UB01FBVT03 Business Law-I T 3 3 3 30/12 70/28 100/40

UB01FBVT04 Business Communication-I T 3 3 5 30/12 70/28 100/40

Core

Courses

UB01CBVT01

1

History of Tourism – I T 5 3 3 30/12 70/28 100/40

UB01CBVT02 Tourism Marketing T 5 3 5 30/12 70/28 100/40

UB01CBVT03 Tour Guiding Skills and Training T 5 3 5 30/12 70/28 100/40

UB01CBVT04 P C Software -I P 3 3 6 30/12 70/28 100/40


BACHELOR OF VOCATION

Travel Tourism & Hospitality

SEMESTER – I

Syllabus with effect from:

Paper Code : UB01FBVT01 Total Credit : 3

Title of Paper : Business organization & Management-I

Unit Description in Detail Weightage

(%)

1 Nature & Scope of Business

Concept of business

Characteristics of business

Classification of business activities

Interrelation ship between industry ,commerce, trade,

Functions of business

25%

2 Forms of business organization

Sole proprietorship: Concept, characteristics, merits and demerits

Partnership : Concept, characteristics, Types, advantages and disadvantages

Joints Stock Company :Concept, Features, types of companies, advantages

and disadvantages

Cooperative society: Concept, characteristics, distinction between

cooperative and company,

25%

3 Management

Meaning, nature, purpose, functions ,managerial process

Planning: Nature & purpose, objectives, strategies, polices and planning

premises

Organizing: Nature & Purpose of organization,

Types of Organization :Line & Functional Organization

25%

4 Directing & Controlling

Directing : Meaning, characteristics & purpose

Motivation: Meaning & significance, theories of motivation-Maslow&

Herzberg theory

Leadership: Meaning &nature, leadership styles

Controlling: Meaning characteristics, importance & process

25%

Reference books

1) Business Organisation & Management — by R.K. Sharma

2) Business Organisation & Management — by C.B. Gupta

3) Essentials of Management — by Koontz & O’Donald

4) Principal and Practice of Management — by L.M. Prasad

SARDAR PATEL UNIVERSITY Bachelor of Vocation


Semester: I



Title of Paper : Micro Economics-I


(%)

1 Nature & Scope of Economics

Definitions of Economics (Adam Smith, Marshall, L. Robins)

Nature and Scope of Economics, Importance of Economics

Basic concepts of economics: Goods, Utility, Price and Value, Wealth &

Welfare, Equilibrium, Factors of Production ,

Micro and Macro economics: Meaning, Definition, Differences

25%

2 Demand And Supply Analysis

Meaning of demand, determinants of demand, law of demand, change in

demand & Quantity demand

Meaning of supply, determinants of supply, the law of supply, change in

supply, equilibrium price & Changes in equilibrium Price

25%

3 Elasticity of Demand

Introduction; Price Elasticity of Demand, Cross Elasticity of Demand ,

Income Elasticity of Demand

Factor Affecting price Elasticity of Demand

Importance of the Price Elasticity

25%

4 Consumer Behavior

Law of diminishing Marginal utility

Law of Equi- Marginal utility

Indifference Curve Analysis

Revealed Preference Theory

25%

Reference books

1. Advanced Economic Theory – H.L. Ahuja

2. Economic Theory – Stonier Hague

3. Microeconomics – M.L. Jhingan

4. Micro Economic Theory – Mishra and Puri




SEMESTER – I



Title of Paper : Business Law-I


(%)

1 Indian Contract Act-1872

Nature and classification of contract

General provision relating to

a) Offer and Acceptance

b) Consideration

c) Capacity of parties

d) Free Consent

25%

2 Indian Contract Act -1872

Legality of Object

Void Agreement

Contingent Contract

Performance of Contact

25%

3 Indian Contract Act 1872

Discharges of Contract

Remedies

Quasi Contract

25%

4 Specific Contracts

Indemnity and Guarantee

Bailment & Pledge

Agency

25%

Reference books:

1) Elements of Mercantile Law – N D Kapoor

2) The Law Of Contracts, Chashire & Fifoot , An

3) Indian Contract Jeevan Kapur, N. M. Tripathi Pvt. Ltd.

4) Law Of Contract - I Dr. Y. S. Sharma,

5) Indian Contract Act Mulla




SEMESTER – I



Title of Paper : Business Communication-I


(%)

1 Introducing Business Communication

Concepts, Definition & Attributes of Communication

Objectives Of business communication

Process of communication

Importance of effective communication in business

25%

2 Business Etiquettes

Concept & Importance

Etiquettes for :

A) Meeting

B) Telephone/ Cell phone Conversation

Etiquettes at work place(internal-superiors, peers &subordinates )

Etiquettes with stakeholders (external-Suppliers & customers )

25%

3 Verbal & Non Verbal Communication

Verbal:

A) Characteristics & importance of verbal communication

B) Advantages & limitations of verbal communication

Non Verbal:

A) Kinesics , Proxemics , Chronemics , Paralanguage

B) Advantages & Disadvantages of non verbal communication

25%

4 Business Correspondence

Forms & Layout of business Letter

Letters of Enquiry , Complaints Reply and adjustments

Sales Promotions letters

Notice ,agenda ,Minutes of corporate meetings

25%

Reference books:

1) Essentials of business communication –Rajendra pal & JS Korlahalli

2) Developing Communication skills –Krishan mohan & Meera Benerji

3) Effective Business Communication – Asha Kaul

4) Communication Skills – Sanjay Kumar & Pushp Lata



Semester: I


Paper Code: UB01CBVT01 TotalCredits:5

Title Of Paper: History of Tourism - I

Unit Description in detail Weightage(%) 1 Concept of tourism:

-Definition

- Tourism and other social sciences

- Methodology for History of Tourism

- Primary and secondary sources for studying History of tourism

- Difference between travel and tourism

- Tourism Products - definition and Characteristics.

25%

2 Ancient Civilization, Social conditions and Tourism:

- Seven Wonders of the World Tourism

- Tourism and Spectator Sports (Olympics, chariot races and

gladiator fights),

-Resorts and Spas,

- Tramping Royal Tourism and Educational tours

- Pilgrimage (Hindu, Buddhist, Jain, Christian and Islamic)

25%

3 Concept of Discovery:

- Urbanization-Rome and Varanasi,

-Trade Routes- Silk Route and Spice Route,

-Sea Voyages- Columbus and Vasco de Gama,

-Rise of Nationalism- Japan and China,

-Role of various policy measures, control, standard

capacities.

25%

4 Tourism Impacts-

-Political,

-Social,

-Cultural,

-Environmental and Economic.

-Tourism multiplier

-National and international concerns and problems.

25%

Basic Text & Reference Books:

1. A Farouqui“ Early Social Formations”- Manak, Delhi-2001.

2. A.L. Rouse “The Use of History”- 1971

3. Burkhardt and Madlik”Tourist Past, Present and Future”-Butterworth Heinemann,

severaleditions

4. Collingwood “The Idea of History”-Oxford, 1073

5. Franck and Brwonstone “The Silk Road, A history.

6. Gilbert Sigeauxz “History of Tourism”. 7. Herbert “Heritage Tourism and Society”.

8. J. Christopher Holloway “The Business of Tourism. Note: Latest Edition of Text books may

be used.



Semester: I



Title Of Paper:Tourism Marketing

Unit Description in detail Weightage(%

) 1 Introduction to Marketing:

- Marketing process and Concept

- Traditional concepts to modern

- Indian marketing environment,

- The marketing mix

25%

2 Strategic Marketing Planning:

- Market Segmentation-Bases for segmenting consumer markets

- Levels of market segmentation

- Market Targeting

- Analyzing Buyer Behavior: Factors affecting consumer behavior,

- Buyer decision process,

25%

3 Product and Pricing:

- Product characteristics and classification

- Characteristics of services

- Product life cycle

- Product mix

- New product development,

- Product and brand relationship

- Factors influencing pricing

25%

4 Integrated marketing communication, Distribution and Promotion:

- Role of marketing communication

- Marketing communication mix

- Advertising

- Sales promotions

- Public relation

- Personal selling

- Direct marketing

25%


Suggested Readings

1. Kotler, Philip & Armstrong, Gray, “Principles of Marketing”, Prentice Hall of India, New Delhi

2. Kotler, Philip, “Marketing Management: Analysis, Planning, Implementation and Control”, Prentice Hall of India, New Delhi

3. Kotler, Philip; Keller, Kevin; Koshi, Abraham and Jha, Mithileshwar, “Marketing Management, A

South Asian Perspective”, Pearson education.

4. Neelamegham, S., “Marketing in India - Cases & Readings”, Vikas Publishing House, New Delhi



Semester: I



Title of Paper: Tour Guiding Skills and Training

Unit Description in detail Weightage(%

1 Introduction to Tourism:

- Concepts and Issues

- Historical Development of Tourism

- Technical Definition of tourism and tourists

- Understanding the Tourist

- Types of Tourist

- Travel and Tourism Intermediaries

- Transport and Tourism

25%

2 Managing Tourism Operations and Tourist Activities:-

- Tourism and Entrepreneurship

- Tourism and Information Technology

- The Role of the Public and Private Sector in Tourism.

- Economic Impacts, the Multiplier Effect

- Social and Cultural Impacts, Environmental Impacts

25%

3 Marketing Tourism:

- Concepts and Issues

- Destination Management

- Tourism Product

- Difference between Tourism Product and Other Consumer Product.

25%

4 Tourism Trends and Philosophies:

- Trends and Themes in the use of Tourist Resources

- Urban Tourism

- Rural Tourism

- Coastal and Resort Tourism

- Tourism in the less Developed World

- Upcoming Tourism Opportunities

-New Realities of tourism

25%


Suggested Books:

1. Tourism: A Modern Synthesis: Stephen J Page, Paul Brunt, Graham Busby and Jo Connell

2. Business of Tourism- Christopher J.,Hollway

3. Discovering Hospitality and Tourism- Jack D. Ninemeier and Joe Perdue, Pearson Education




SEMESTER – I


Paper Code : UB01CBVT04 Total Credit : 3

Title of Paper : P C Software - I


(%)

1 Word Processing Tool Introduction to Word Processing & Word Processors, Examples of

some popular word processing packages, Uses of word processor,

Application of Word Processor, Creating, Editing, Formatting of

Documents, File, Edit View menus, Header & Footer Option, Full Screen,

Zoom, Font, Bullets, Border, paragraph, Change Case, Drop Cap

options, Search and replacement of text, Pint Features, Mail Merge

Facility, Auto Text, Spelling checker, Table creation, deletion, selection

and formatting, Picture, word art & drawing toolbar facilities

25%

2 Spreadsheet Tool Introduction to spread sheet, Examples of some popular spreadsheet packages, Uses of spread sheet packages, Applications of spreadsheets, All Formatting categories for Cell, Formula and Function Concepts, In-Built Functions- Math & Tig Functions: SUMO, PRODUCT(), ABSO, FACT(), INTO(), SUMI(), POWER(), MOD(), ROUND(), ROUNDUP(), ROUNDDOWN(), TRUNC(), String Functions: LOWER(), UPPER(), PROPER(), LEN(), MID(), CHAR(), CODE(), SUBSTITUE(), EXACT(), FIND(), CONCATENATE(), REPT(), TRIM(), Statistical Functions: AVERAGE(), COUNT(), COUNTIF(), COUNTA(), MAX(), MIN(), Logical Functions: AND(), OR(), NOT(), IF()

25%

3 Advance Spreadsheet Facilities & Presentation Tool

Macro Facility, Graph-Plotting facilities (with formatting graph), Sort option,

AutoFilter option, Advance Filter, Pivot Table & Chart facility.

Creating Presentation, Formatting Slides, Slide Transition, Slide Animation,

Inserting Picture, sound, chart etc. Loop creation to run slides, drawing toolbar,

Linking Files & Slides

25%

4 Project work using unit I II and III

25%

Reference books:

1. PC S/W For Windows 98 Made Simple – R K Taxali 2. Master of Power Point 2000- Katherine Murray (BPB Publication) 3. Step-by-step Microsoft Excel 2007 by Curtis D. Frye, Publication by Microsoft Press



Semester: II

Course Code

Name of Papers

T/P

Credit

Exam

Duration

in hrs

Contact

Hrs Per Week

Component of Marks



Foundation

courses

UB02FBVT01 Business organization &

Management-II T 3 3 3 30/12 70/28 100/40

UB02FBVT02 Micro Economics-II T 3 3 3 30/12 70/28 100/40

UB02FBVT03 Business Law-II T 3 3 3 30/12 70/28 100/40

UB02FBVT04 Business Communication-II T 3 3 5 30/12 70/28 100/40

Core

Courses

UB02CBVT01 History of Tourism – II T 5 3 3 30/12 70/28 100/40

UB02CBVT02 Business Environment T 5 3 5 30/12 70/28 100/40

UB02CBVT03 Marketing Management in

Tourism Industry

T 5 3 5 30/12 70/28 100/40

UB02CBVT04 Computer Application in

Business-II P 3 3 6 30/12 70/28 100/40




SEMESTER – II



Title of Paper : Business organization & Management-II


(%)

1 Decision making

Introduction ,

Definition ,characteristics,

Elements ,process, principles of decision making,

characteristics of good & effective decision,

Administrative problems in decision making,

types of decisions

25%

2 Staffing

Introduction, definitions

Recruitment: meaning, sources of recruitment.

Selection : meaning, need, importance, stages of selection procedure

Training: meaning, needs, importance & types

Development : Meaning, importance &Methods /Techniques of

development

25%

3 Coordination

concept

characteristics

Need and importance

Principles or essential of effective coordination

Techniques of coordination

Types of coordination

Problems in coordination

25%

4 Social Responsibility & Business Ethics

Introduction, meaning & definitions

Factors responsible for realization of SR

SR of business towards different groups

Business ethics: concept,

Ethics and Business ethics

Needs of Business ethics

Principles of Business ethics

Factors affecting business ethics,

Benefits of business ethics

25%

Reference books:

1. Business Organisation & Management — by R.K. Sharma

2. Business Organisation & Management — by C.B. Gupta

3. Principles of Business Organisation — by Y.K. Bhushan

4. Principal and Practice of Management — by L.M. Prasad



Semester: II



Title of Paper : Micro Economics-II


(%)

1 Cost And Revenue Analysis

Accounting cost & economic cost, opportunity cost, fixed cost and variable

cost, total cost, average cost, average fixed cost, average variable cost,

marginal cost and inter relationships.

long run average cost curve

Revenue curves

25%

2 Production Function

Production and Production function -Firm.,

Law of variable proportion

Iso-costs -properties of iso -quants

The principle of Marginal Rate of Technical substitutions

Producer’s Equilibrium, Least cost input combination

Return to scale

25%

3 Theories of Distribution

Introduction ; Meaning, Types,

Concept of factor Productivity and cost

Marginal Productivity Theory of Distribution

Theory of Rent ,Wages & Profit

25%

4 Pricing Under Different Market Conditions:

Perfect Competition

Monopoly

Monopolistic competition,

Oligopoly

25%

Reference books:

1 Advanced Economic Theory – H.L. Ahuja

2 Economic Theory – Stonier Hague

3 Microeconomics – M.L. Jhingan

4 Micro Economic Theory – Mishra and Puri



Semester: II



Title of Paper :Business Law-II


(%)

1 Sale of Goods Act

Nature of contact of sale

Conditions and Warranties

Transfer of property in goods

Performance of contact of sale

unpaid services

25%

2 Negotiable Instruments Acts

Definitions and characteristics of Negotiable Instruments

Types of Negotiable Instruments

Features and difference: Promissory notes, bills of exchanged, cheques

25%

3 Negotiable Instruments Acts

Crossing of cheques

Types of Crossing

Negotiation

Dishonored

25%

4 Consumer Protection Act

Salient features and objectives of Act

Definition, Consumer, Complain, Complainants,

Grievances Redressal Machinary

25%

Reference books:

1. Elements of Mercantile Law – N D Kapoor

2. The Law Of Contracts, Chashire & Fifoot , An

3. Indian Contract Jeevan Kapur, N. M. Tripathi Pvt. Ltd.

4. Law Of Contract - I Dr. Y. S. Sharma,

5. Indian Contract Act Mulla



Semester: II


Paper Code: UB02FBVT04

Total Credit:3 Title Of Paper: Business Communication II

Unit

Description in detail

Weightage (%)

I Fundamental of Communication

Meaning, Importance & Objectives

Principles of communication

Techniques of effective communication

Barriers of effective communication

25%

II

Types of Communication & Communication skills

Written - Oral - Face-to-face - Silence - Merits and limitations of each

type

Cross cultural dimensions of business communication technology and

communication

Ethical & legal issues in Business communication

25%

III

Business Letters

Need and functions of business letters

Planning & layout of business letter

Kinds of business letters - Essentials of effective correspondence

25%

IV

Oral Communication Meaning, nature and scope

Principles of effective oral communication

Techniques of effective speech

Media of oral communication (Face-to-face conversation -

Teleconferences - Press Conference – Demonstration - Radio Recording

- Dictaphone – Meetings - Rumor - Demonstration and Dramatisation -

Public address system - Grapevine - Group Discussion - Oral report -

Closed circuit TV).

25%

Basic Text & Reference Books:-

Business Communication - K. K. Sinha - Galgotia Publishing Company, New Delhi.

Media and Communication Management - C. S. Rayudu - Himalaya Publishing

House,Bombay.

Essentials of Business Communication - Rajendra Pal and J. S. Korlhalli - Sultan Chand

& Sons, New Delhi.

Business Communication (Principles, Methods and Techniques) Nirmal Singh - Deep &

Business Communication - Dr. S.V. Kadvekar, Prin. Dr. C. N. Rawal and Prof. Ravindra


Bachelor of Vocation


Semester: II



Title Of Paper: History of Tourism - II

Unit Description in detail Weightage

%) 1 Major Social Movements:

- Renaissance,

- Reformation,

-French Revolution,

-Industrial Revolution

- National Movements

- Socialism in Europe and Russia

- Social Tourism and Middle class Tourism

25%

2 Tourism Phenomenon:

- Long Hauls

- Thomas Cook and Package Tours Charters

- Role of escorts and guides

- Social Reforms and Tourism

- Tourism in Newly Independent Countries

- Tourism and Globalization.

25%

3 Tourism as a Globalized System .

- Early Forms of Travel and Types of Journey

- Precursors of Modern Tourism

- The Foundations of Modern Tourism.

- The Boom in Mass Tourism in the 19th Century

- Approaches to Travel and Tourism.

25%

4 Accommodations:

- The grand hotels, Motels,

- Hotels today.

- The dimensions of tourism: Attraction, Facilities, Transportation, Hospitality

- The role of transportation in shaping tourism.

25%

Note: Latest Edition of Text books may be used.

- Suggested Readings

- A Farouqui“ Early Social Formations”- Manak, Delhi-2001.

- A.L. Rouse “The Use of History”- 1971

- Herbert “Heritage Tourism and Society”.

- Nisbet “Social Change and History”- OxfordUniversity Press, 1972



Semester: II



Title Of Paper: Business Environment


(%) 1 Introduction:

- Business environment

- Economic environment of business

- non-economic environment of business

- Environment and Management

- Nature of Economic System: Free Market Economy, Social Economy, Mixed

Economy, Privatization.

25%

2 Indian Economy:

- The Indian corporate sector

- The Public Sector

- The Joint Sector

- The Co- Operative Sector

- Small Scale Industry

- The Infrastructure Sector

- The Social Sector

- The Capital Market, Government Machinery for Industrial Economy

25%

3 Economic Legislation:

- Monopolies and Restrictive Trade Proactive (MRTP) Act

- Company laws

- SEBI regulations on corporate restrictions

- FEMA

25%

4 International Economic Environment:

- New world economic order

- Economic Transition in India - Liberalization

- Privatization and Globalization global position of India

- India and WTO

- India and economic sanctions

25%


Suggested Readings

1. Adhikari M - Economic Environment of Business

2. Agarwal A N - Emerging Dimensions of Indian Management

3. Cherunilam Francis - Business Environment

4. Datta R. and Sundhran KPM - Indian Economyp


Bachelor of Vocation


Semester: II



Title Of Paper: Marketing Management in Tourism Industry


(%) 1 Introduction to Marketing Management:

-Introduction

-Market and Marketing

-The Exchange Process,

-Core Concepts of Marketing

-Functions of Marketing

-Importance of Marketing

-Marketing Orientations

25%

2 The marketing process:

-Introduction

-Marketing Mix-The Traditional 4Ps

-The Modern Components of the Mix

-The Additional 3Ps

-Developing an Effective Marketing Mix

-Marketing Planning

-Marketing Implementation and Control

25%

3 Marketing Environment:

-Introduction

-Environmental Scanning

-Analysing the Organization’s Micro Environment

-Company’s Macro Environment

-Differences between Micro and Macro Environment

-Techniques of Environment Scanning,

25%

4 Understanding the Marketing-Information Systems (MIS):

-Introduction

-Characteristics of MIS

-Benefits, Types

-Components

- Marketing Research

25%


Suggested Readings

1 Marketing Management by Philip Kotler, Kevin Lane Keller.

2 The Startup Playbook: Secrets of the Fastest-Growing Startups from Their

Founding Entrepreneursby David Kidder



Semester: II


Paper Code : UB02CBVT04 Total Credit : 3

Title of Paper : Computer application in Business -II

Unit Description in Detail Weighting

(%)

1 Introduction to HTML

What is HTML?

HTML Documents

Basic structure of an HTML document

Creating an HTML document

Mark up Tags

Heading-Paragraph

Line Breaks

HTML Tags.

25%

2 Elements of HTML

Introduction to elements of HTML

Working with Text

Working with Lists, Tables and Frames

Working with Hyperlinks, Images and Multimedia

Working with Forms and controls

25%

3 Introduction to Web Publishing or Hosting

Creating the Web Site

Saving the site

Working on the web site

Creating web site structure

Creating Titles for web pages

Themes-Publishing web sites.

25%

4 Project work using unit I II and III

25%

Reference books:

1. Ivan Bayross, “Web enabled Commercial Application Development using

HTML, DHTML, Java script, perl CGI” BPB 2004

2. Douglas E Comer: The Internet, PHI, Second Edition May 2000

3. Xavier C: World Wide Web Design with HTML, Tata Mcgraw hill publication

2000



Semester: III

Course Code

Name Of Paper

T/P

Credit

Exam

Duratio

n in hrs

Contact

Hrs Per Week

Component of Marks



Foundation

course

UB03FBVT01 Human Resource Management-I T 3 3 3 30/12 70/28 100/40

UB03FBVT02 Environmental studies-I T 3 3 3 30/12 70/28 100/40

UB03FBVT03 Soft skills for business T 3 3 3 30/12 70/28 100/40

UB03FBVT04 Cultural Heritage of India T 3 3 5 30/12 70/28 100/40

Core

Courses

UB03CBVT01 Hospitality & Tourism Marketing T 5 3 3 30/12 70/28 100/40

UB03CBVT02 E Commerce T 5 3 5 30/12 70/28 100/40

UB03CBVT03 Adventure Tourism T 5 3 5 30/12 70/28 100/40

UB03CBVT04 Tally 9.2 P 3 3 6 30/12 70/28 100/40




SEM-III

Paper Code: UB03FBVT01 Total Credit:3

Title of Paper: Human Resource Management- I


1. K. Aswathappa, “Human Resource Management – Text & Cases”, Tata McGraw Hill, Companies, New

Delhi, 7th Reprint 2008.

2. L. M. Prasad, “Organisational Behaviour”, Sultan Chand and Sons, New Delhi, 4th

Edition – Reprint 2008.

3. P. Subba Rao, “Personnel and Human Resource Management – Text and Cases”, Himalaya Publishing

House, Mumbai, 5th Edition 2010.

4. S. S. Khanka, “Human Resource Management- Text and Cases”, Sultan Chand and Sons, New Delhi, First


5. S. V. Ganakar and C. B. Mamoria, “Personnel Management: Text and Cases,” Himalaya Publishing House,

Mumbai, 28th Edition 2008.

Unit Description in detail Weighting (%)

1 Nature & Scope of Human Resource Management

Concept of Human Resource Management

Characteristics of Human Resource Management

Objectives of Human Resource Management

Importance of Human Resource Management

Scope of Human Resource Management

Functions of Human Resource Management

Evolution of the concept of Human Resource Management

25%

2 Human Resource Planning & Job design

Concept of Human Resource Planning

Objectives of Human Resource Planning

Need & Importance of Human Resource Planning

Process of Human Resource Planning

Problems in Human Resource Planning

Job Design:

Concept of Job Description & Job Specification

Job Description v/s Job Specification

Concept & methods of Job Design

25%

3 Career Planning and Development

Meaning of Career Planning

Objectives of Career Planning

Process of Career Planning

Advantages and Limitation of Career Planning

25%

4 Human Resource Development

Concept of Human Resource Development

Difference between HRM & HRD

Need and Significance of HRD

Principles of HRD

Employee Counseling

Six Sigma

25%

6. Vikas Arora & Seema Arora, “ Human Resource Management”, Global Vision Publishing House, New

Delhi, First Edition – 2011.




SEMESTER – III Paper Code: UB03FBVT02

Total Credit: 3 Title Of Paper: Environment Studies–I

Unit Description in detail Weighting

1

Overview of Environmental Studies:

Definition,

Scope,

Importance.

Renewable and Non Renewable Resources,

Equitable use of resources for sustainable lifestyles

25 %

2

Natural Resources and Associated Problems

Forest Resources, Water Resources, Mineral

Resources, Energy Resources, Land

Resources.

Role of Individual in conservation of Natural

Resources Case Study on various resources

25 %

3

Ecosystems

Concept, Structure, Function.

Types, Characteristics, Threats of following

ecosystems Forest, Grassland, Desert and

Aquatic Ecosystems

Role of Individuals in sustaining the above types of Ecosystems

25 %

4

Biodiversity

Introduction, Types – Genetic, Species,

Ecosystem Biodiversity at Global

National and Local Levels India as a

mega diversity nation

Threats & conservation of Biodiversity.

25 %


Text book of Environmental Studies for undergraduate Courses: Erach

Barucha, Publisher University Press, University Grants Commission.

Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc. 480p

Mckinney, M.L. & School, R.M. 1996. Environmental Science systems

& Solutions, Web enhanced edition. 639p.

Jadhav, H & Bhosale, V.M. 1995. Environmental Protection and

Laws. Himalaya Pub. House, Delhi 284 p





Total Credit:3 Title Of Paper: Soft Skills for Business

Unit


Weighting

(%) I

Elements of communication Meaning, importance, objectives of communication

Process of communication, Types,

Nonverbal communication-Body language, gestures, postures,

Facial expression, Dress code.

The cross cultural Dimensions of business communication

Listening & speaking. Eliciting Response, Business and social

etiquette

25%

II

Public speaking Importance, principles of effective speaking & presentations

Speech for introduction of a speaker

Speech for vote of thanks

Occasional speech

Use of technology

25%

III Interview Techniques

Importance

Art of conducting and giving interviews

Placement interviews

Discipline interview

25%

IV Meeting

Importance

Participating and conducting group discussions

Brain storming, e-meeting

Preparing Agenda and minutes of the meeting

25%

Skill development

Draft your bio data

Prepare your career plan


Essentials of Business communication- Rajendra Pal & J S Korlahalli

Effective Business Communication-Asha Kaul

Communication skills- Sanjay kumar & Pushp lata

The Functional aspects of Communication skills-Dr. P Prasad





Total Credit:3 Title Of Paper: Cultural Heritage of India

Unit


Weighting

(%)

I

Indian Culture- An Introduction

Significance of Geography on Indian Culture. Society in India through ages Ancient period- varna and jati, Contemporary period; caste system and communalism.

Religion and Philosophy in India: Ancient Period: Pre-Vedic and Vedic Religion, Buddhism and Jainism, Indian philosophy.

25%

II

Indian Architecture and Cultural Heritage

Indian Art & Architecture: Gandhara School and Mathura School of Art; Indian Temples - Nagara - Dravida - Vesara Styles.

Hindu Temple Architecture, Buddhist Architecture, Medieval Architecture and Colonial Architecture.

25%

III

Architecture and Paintings

Indo - Islamic Architecture - Moghul Architecture.

Indus Valley Architecture.

Indian Painting Tradition: ancient, medieval, modern indian painting and odishan painting tradition.

25%

IV

Indian Music & Dance

Performing Arts: Divisions of Indian classical music: Hindustani and

Carnatic, Dances of India: Various Dance forms: Classical and

Regional.

25%

Reference Books:

Chakravarti, Ranabir: Merchants, Merchandise & Merchantmen, in: Prakash, Om (ed.):

The Trading World of the Indian Ocean, 1500-1800 (History of Science, Philosophy and

Culture 361 in Indian Civilization, ed. by D.P. Chattopadhyaya, vol. III, 7), Pearson,

Delhi, 2012, pp. 53- 116.

Chaudhuri, Kirti N.: Trade and Civilisation in the Indian Ocean, CUP, Cambridge,

1985. Malekandathil, Pius: Maritime India: Trade, Religion and Polity in the Indian

Ocean, Primus Books, Delhi, 2010.

McPherson, Kenneth: The early Maritime Trade of the Indian Ocean, in: ib.: The Indian

Ocean: A History of People and The Sea, OUP, 1993, pp. 16-75.

Christie, J.W., 1995, State formation In early Maritime Southeast Asia, BTL




SEMESTER – III

Paper Code: UB03CBVT01

Total Credit:5

Title Of Paper: Hospitality & Tourism Marketing

Unit


Weighting

(%)

Unit: 1 Introduction to Marketing and Marketing Management

• Meaning & Concept of Marketing and Marketing Management

• Importance

• Scope of Marketing (10 entities) • Company Orientations towards the market place (Six Competing

Concepts)

25%

Unit: 2 Marketing Mix and Product Life-Cycle

• Four P Components of Marketing Mix in detail Product Life-Cycle

• Introduction

• Growth

• Maturity

• Decline

25%

Unit: 3 F.T.P.(Latest):

• Geographic

• Demographic

• Psychographic

• Behavior Targeting and Positioning

• Market Targeting (Effective segmentation criteria), Measurable, Substantial,

Accessible, Differentiable, Actionable Positioning

25%

Unit: 4 Processing of an Export Order:

• What is a service?

• Why Services Marketing?

• Services Dominate the Modern Economy

• Intangibility, Inseparability, Variability, Perishability

• Management Strategies for Service Businesses

• Managing Differentiations, Service Quality, Tangibilizing the

product

• Managing Physical Surroundings

• Managing Employees as a part of the product and managing consistency.

25%


Marketing Management by Philip Kotler

Marketing Management by S. A. Sherlekar

Marketing Management by Arun Kumar & N. Meenak

Services Marketing (People, technology, Strategy) –Christopher Lovelock,WirtZ and Jayanta




SEMESTER – III Paper Code: UB03CBVT02

Total Credit: 5

Title Of Paper: E Commerce

Unit


Weighting (%)

1

Introduction to E-Commerce

1. Definition: Communication Perspective, Business Process

Perspective, Service Perspective, Commercial Perspective,

Learning Perspective, Collaborative Perspective and Community

Perspective.

2. Framework of E-Commerce

3. Benefits & Limitations of E-Commerce

4. Classification of EC by nature of transaction

5. Seven Unique features of E-Commerce

25 %

2

E-Commerce Business Models

1. Introduction

2. Eight Key Ingredients of a Business Model

i. Value Proposition

ii. Revenue Model

iii. Market Opportunity

iv. Competitive Environment

v. Competitive Advantage

vi. Market Strategy

vii. Organizational Development

viii. Management Team

3. Major B2C Business Models

i. Portal

ii. E-tailer

iii. Content Provider

iv. Transaction Broker

v. Market Creator

vi. Service Provider

vii. Community Provider

25 %

3

E-Marketplace, E- Payments & CRM 1. Electronic Marketplaces and Market space Components

2. Types of E-Marketplaces

3. Electronic Payment Systems: Electronic Credit Card System

(Players & Process), Debit Card, Smart Card and E-Check

system

4. CRM: Definition, Types, Benefits and Limitations of CRM

25 %

4

Managing the E-enterprise

Introduction,

E-Enterprise

Managing the E-Enterprise

E-business Enterprise

Comparison between Conventional Design and E-organisation

Organisation of Business in an E-Enterprise

25 %


Electronic Commerce : A Managerial Perspective (2006), 4th Edition by Efraim

Turban, David King, Dennis Viehland, Jae Lee, Pearson Education

Electronic Commerce : A Managerial Perspective by Efraim Turban, Jae Lee, David

King, H Michael Chung, Pearson Education

E-Commerce – Business, Technology, Society by Kenneth C Laudon, Carol Guercio

Traver, Pearson Education





SEMESTER – III

Paper Code: UB03CBVT03 Total Credit:

5 Title of Paper: Adventure Tourism


(%)

1 Introduction

Adventure Tourism Definitions, Scope and Nature of Adventure Tourism

General information, grading, preparations

Different Types: water based, air based, land based

Locations: water based, air based, land based in India.

25%

2 Geographical diversities

Geographical diversities and opportunities for Adventure Tourism in India.

Organizations and Associations related with Adventure tourism in India.

25%

3 General Problems

General Problems faced by Adventure Tourism

Regulations, Accreditations and Guidelines by Government of India.

Nature, Wild life and green tourism. Responsibilities of Tour Operator.

25%

4 Adventure Tourism Present and Future.

Planned and future prospects of Adventure Tourism in India.

Nature and Trends in Adventure Tourism abroad Case study of Adventure

Packages

25%

Basic Text & Reference Books

Kohli, Avinash, Adventure Tourism, Himalaya II Meet, Shimla, 1989.

Hillary, Sir Edmund, Adventure Tourism : Perspective for 2000 A.D.

Monograph, IITTM,New Delhi, 1988.

Krishnaswamy, J., Tourism Potential Survey of Himachal Pradesh (for

Ministry of Tourism), J.K.And Associates, New Delhi, 1987.

Krishnaswamy, J., 5th International Himalayan Mountaineering and

Tourism Meet, Agenda,Mussoorie, 1988.

Weare G. Trekking in the Indian Himalaya, Lonely Planet

Publications, Hongkong 1985.

Selvam, M., Tourism Industry in India: Himalayan

Publishing House, Delhi, 1989.




SEMESTER – III


Weightage (%)

1

Basic of Accounting:

What is accounting- Type of accounting- Classification of Income &

Expenditures -Rules for Debit and Credit- Type of vouchers-

Transaction of business -Journal Entry- Adjustments- Final Accounts

25 %

2

Steps for working in the Tally:

Create Company-Creates Groups-Create Ledgers-Voucher Entries

for all kinds of Transaction-Display Reports and all features of

software. (Practical training in detail for all features)

25 %

3

Inventory Management:

Inventory Management: Need and Importance of Inventory

Management, Vouchers for Inventory transactions, Creating Groups,

Categories, Unit of Measures, Go down and Stock Items, Transaction

of inventory of a business, Display and reporting of Inventory

statements- Accounting and inventory reports in tally.

(Practical training in detail for all features)

25 %

4 Practical Training and Assignments 25%


Dinesh Maidasani (2008) Tally 9.0 Firewall Media.

K & K. K Nadhani “Implementing Tally 9”BPB Publication, latest edition.

Practical’s Exposure of Subjects Arrangement s will be taken care by Concerned Subjects Teacher


3 Title of Paper: Basic Tally 9.2


Programme: Bachelor of Vocation (Travel Tourism &

Hospitality)

Semester: IV .

Course Code

Name Of Paper

T/P

Credit

Exam

Duratio

n in hrs

Contact

Hrs Per Week

Component of Marks



Foundation

course

UB04FBVT01 Human Resource Management-II T 3 3 3 30/12 70/28 100/40

UB04FBVT02 Environmental studies-II T 3 3 3 30/12 70/28 100/40

UB04FBVT03 Public relations and corporate

communication T 3 3 3 30/12 70/28 100/40

UB04FBVT04 Guest Relation Management T 5 3 5 30/12 70/28 100/40

Core

Courses

UB04CBVT01 Travel & Transport Network T 3 3 3 30/12 70/28 100/40

UB04CBVT02 Hospitality Industry T 5 3 5 30/12 70/28 100/40

UB04CBVT03 Reservation & Ticketing T 5 3 5 30/12 70/28 100/40

UB04CBVT04 Operations Management T 3 3 6 30/12 70/28 100/40



(Travel Tourism & Hospitality)

Semester: IV Paper Code: UB04FBVT01 Total

Credit:

3 Title of Paper: Human Resource Management- II


(%)

1 Managing Performance and Compensation

Performance Appraisal:

Concept of Performance Appraisal

Objectives of Performance Appraisal

Importance of Performance Appraisal

Techniques of Performance Appraisal-

a) MBO b) BARS

a)Checklist b) Paired Comparison

Limitations of Performance Appraisal

Compensation:

Concept of Compensation

Types of Compensation

Factors affecting Compensation

25%

2 Maintaining and Retaining Human Resources

Promotion:

Concept & Basis for Promotion

Promotion Policy

Transfer:

Concept of Transfer

Need & Objectives of Transfer

Types of Transfer

Transfer Policy

25%

3 Integrating Human Resources

Industrial Relations:

Concept of Industrial Relations

Objectives of Industrial Relations

Approaches to Industrial Relations

Causes of poor Industrial Relations

Measures for improving Industrial Relations

Industrial Disputes:

Meaning & Definition of Industrial Disputes

Causes of Industrial Disputes

Prevention of Industrial Disputes

25%

4 Occupational Health and Safety 25%

Concept of Occupational Health

Significance of Occupational hazards and diseases

Issues in Employee Health & Safety

Employee safety

Significance of Industrial Safety


1. K. Aswathappa, “Human Resource Management – Text & Cases”, Tata McGraw Hill,

Companies, New Delhi, 7th Reprint 2008.

2. L. M. Prasad, “Organisational Behaviour”, Sultan Chand and Sons, New Delhi, 4th


3. P. Subba Rao, “Personnel and Human Resource Management – Text and Cases”,

Himalaya Publishing House, Mumbai, 5th Edition 2010.

4. S. S. Khanka, “Human Resource Management- Text and Cases”, Sultan Chand and Sons,

New Delhi, First Edition – Reprint 2008.

5. S. V. Ganakar and C. B. Mamoria, “Personnel Management: Text and Cases,” Himalaya

Publishing House, Mumbai, 28th Edition 2008.

6. Vikas Arora & Seema Arora, “ Human Resource Management”, Global Vision

Publishing House, New Delhi, First Edition – 2011.





Semester: IV


Total Credit:3 Title Of Paper: ENVIRONMENTAL STUDIES II

Unit


Weighting (%)

I

Environmental Pollution

Solid waste Management: Causes, effects and control measures of

urban and industrial wastes.

Role of an individual in prevention of pollution

Disaster management: floods, earthquake, cyclone and landslides , Tsunami,

Drought

25%

II

Social Issues and the Environment Urban problems related to energy Water conservation, rain water harvesting, watershed management Environmental ethics: Issues and possible solutions. Climate change, global warming, acid rain, ozone layer depletion.

25%

III

Human Population and the Environment Population growth, variation among nations.

Population explosion – Family Welfare Programme.

Role of Information Technology in Environment and human health.

25%

IV

Sustainable Development Sustainable

Urban future – Rural Development

Business Responsibility

One Case Study.

25%


Text book of Environmental Studies for

undergraduate Courses: Erach Barucha, Publisher

University Press, University Grants Commission.

. Note: Latest Edition of Text books may be used.




Semester: IV


Total Credit:3 Title Of Paper: Public Relations & Corporate Communication

Unit


Weighting (%)

I

Attitude and emotional intelligence

Importance of Attitude,

Meaning of positive thinking and positive attitude

Ways to build positive attitude, effects of negative attitude and measures to

overcome in personal & professional life

25%

II

Vision, Goal setting & Time management Meaning of vision

Doing things for the right purpose

Setting and achieving goals

Importance of goal setting

Methods to achieve set goals

General principles of stress management and time management

25%

III Communication skills

Significance, process of communication, forms, communication gap

Listening skills, basics of managerial speaking skills

Body language- how to develop matter for a speech

Effective use of presentation aids’ Preparation of Resume, Gd & interview

25%

IV Career planning

Career of planning

Awareness of different

Sources of information

Choosing a career and career counseling.

25%

Skill development

Extempore speeches just a minute

Role play


Essentials of Business communication- Rajendra Pal & J S Korlahalli

Effective Business Communication-Asha Kaul

Communication skills- Sanjay kumar & Pushp lata

The Functional aspects of Communication skills-Dr. P Prasad




Semester: IV Paper Code: UB04FBVT04

Total Credit:3 Title Of Paper: Guest Relation Management

Unit


Weighting (%)

I

Introduction to GRM

Introduction, Definition of the term Guest Relation Management.

Types of Guests in tourism Industry.

Telephonic etiquettes.

Guest Contacts and staff grooming,

Role of Guest relation Executive.

Different types of hospitality services, types of room rates, Meal plans etc.

25%

II

Skills and techniques of GRM

Skills and techniques required when selling the facilities and services within the hotel.

Benefits to organization- increased occupancy,

customer loyalty, new business Staff training for skill development

Selling techniques- product knowledge, up-selling, selling other

services, using sales leads, repeat sales, referred sales.

25%

III

Handling Guest Complaints

Handling Guest Complains, Handling different situations, Guest data

handling, Guest feedback system and feedback instruments.

Concierge service in Hotel. MICE, Planning of MICE activities.

25%

IV

Public Relations

Public Relations and customer satisfaction-customer relations

Program - Maintaining good customer relations. Guest reservation&

Registration process. Add-on facilities in hospitality& Tourism

Industry

25%


William S Gray,Salvatore C Liquor Hotel and Motel Management and operation ,

Prentice Hall ,

Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor

Roco M angelo, Andrew N Vladimir- Hospitility today an introduction , educational

institute of American Hotel & lodging Association.





Semester: IV


Total Credit:3

Title Of Paper: Travel & Transport Network

Unit


Weighting (%)

Unit: 1 Operations of Travel Agency

Introduction, Agent, Origin of Travel Agency, Operations of Travel

Agency, Organizational of Travel Agency, Commissions, Types of

Agencies, Travel Agencies in the 21st Century

25%

Unit: 2 Transport Network

Transportation, Tourism and Transport, Air Transport, Rail

Transport, Road Transport, Shipping, Mass Transportation

25%

Unit: 3 Tour Packaging and Programming

Meaning and Classifications of Tour Packages, Components of

Package, Customized or Tailor-made Package and Group inclusive

tours, Tour formulation and Designing Process, Tour brochure

designing, Tour Programming and its Importance

25%

Unit: 4 Package Tour Costing

Meaning and types of cost, Concept of Tour Costing, Components of

Tour Cost, Pricing package tour, Pricing strategies

25%

Basic Text: Travel Agency and Tour operations of Business

Reference Books:


Prentice Hall ,


Roco M angelo, Andrew N Vladimir- Hospitility today an introduction , educational

institute of American Hotel & lodging Association.




Semester: IV


Total Credit:5 Title Of Paper: Hospitality Industry

Unit


Weighting (%)

I

Introduction of Hospitality

Meaning,

Definition,

scope,

Importance of hospitality in Tourism.

25%

II

Evolution of Hospitality Industry Brief idea on Evolution

Palace Hotels

Holiday Inns

Ownership and management Methods

25%

III Management of hospitality industry

Development of hotels

Hotel Grading Schemes

Hotel Facilities

The hotel front office and reception

The guest cycle

25%

IV Accommodation: Hospitality Industry The hotel as a total market concept

Emergence of hotels

Types of Hotels

Classification of hotels by physical characteristics

Classification of hotels by price levels

25%

Basic Text & Reference Books:- William S Gray,Salvatore C Liquor Hotel and Motel Management and operation , Prentice Hall, Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor Roco M angelo, Andrew N Vladimir- Hospitility & lodging Association. Bishwant Ghosh, Tourism & Travel Management, Vikas Publishing House PVT LTD.






Semester: IV Paper Code: UB04CBVT03 Total Credit:

3 Title of Paper: Reservation & Ticketing


(%)

1 Fare & Pricing Introduction

Reservation

Standard Procedure

Ticketing

Passenger Air Ticket

25%

2 Hotel booking Hotel display, Availability of rates, Alternative Displays, Hotel

feature, selling hotel, modifying hotel segments

25%

3 Car Booking

Car display, Availability & rates, Alternative displays, car

location & feature, Selling car, Modifying car segments

25%

4 Miscellaneous Entries

Advance seat assignment, queue, process of queue, other

entries, comparison between different GDS, Amadeus, Galileo

& sabre.

25%

Basic Text & Reference Books:- William S Gray,Salvatore C Liquor Hotel and Motel Management and operation , Prentice Hall, Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor Roco M angelo, Andrew N Vladimir- merican Hotel & lodging Association. Bishwant Ghosh, Tourism & Travel Management, Vikas Publishing House PVT LTD.






Semester: IV Paper Code: UB04CBVT04

Total Credit: 5 Title Of Paper: Operation Management

Unit


(%)

I

Fundamentals of Operations Management Operating System and operation management: Meaning of operating

System; functions of manufacturing and operations (Transport, supply and

service) - Meaning, scope and importance of operations management -

Role and responsibility of operations managers in modern business

environment.

25%

II

Production Process and Plant Layout Meaning, concept and types of production process (Job, Lot, Batch and

Mass Production) - Features and comparison - Meaning and objectives of

Plant layout - Factor affecting plant layout - Types of plant layout

(Process, Product and Fix layout)

25%

III

Work Design Meaning and concept of work design - Techniques of work study - Method

study: meaning, objective, basic procedure, Charts & Diagrams (Man-

machine chart with examples, Flow process chart and String diagram) -

Time study: Meaning, objectives and basic procedure - Tools of time

study

25%

IV

Operation/Production Planning and Control

Production Planning: Meaning, objectives, planning procedure, Routing,

scheduling, dispatching and follow up –

Production control: Meaning, objectives and importance of production

control

25%


Material Management by K. Shridhar Bhat, Himalaya publication

Production Management by L.C. Jhamb, Everest Publication

Production Management by Chunawalla and Patel

Production and Operation Management by S.N. Chary, Tata McGrew Hill

Modern Production Management by E.S.Buffa.





Semester: V

Course Code

Name of Paper

T/P

Credit

Exam

Durati

on in

hrs

Contact

Hrs Per Week

Component of Marks



Foundation

course

UB05FBVT01 Organization behavior-I T 3 3 3 30/12 70/28 100/40

UB05FBVT02 Self development skills T 3 3 3 30/12 70/28 100/40

UB05FBVT03 Aspects of computer T 3 3 3 30/12 70/28 100/40

UB05FBVT04 Entrepreneurship

Development T 3 3 5 30/12 70/28 100/40

Core

Courses

UB05CBVT01 Tourism Geography

Domestic-I T 5 3 3 30/12 70/28 100/40

UB05CBVT02 Travel Geography

International-I T 5 3 5 30/12 70/28 100/40

UB05CBVT03 Event Management T 5 3 5 30/12 70/28 100/40

UB05CBVT04 Tourism products &

development T 3 3 6 30/12 70/28 100/40




Semester: V Paper Code: UB05FBVT01 Total Credit:

3 Title of Paper: Organization behavior-I


(%)

1 Introduction

Conceptual foundations, Significance,

Challenges

Opportunities for OB.

Personality

Concept and determinants, The Big five model

Type A and Type B personality

Key personality attributes influencing OB

25%

2 Attitudes

Sources and types; Theories of attitude; Cognitive dissonance

theory, Overview of Major job attitudes:

Job satisfaction,

Organizational commitment and prejudice.

25%

3 Emotions and Moods Nature and types, Sources of emotions and moods,

Managing emotions at work

Emotional intelligence: Concept and dimensions.

25%

4 Perception Nature and significance of perception,

Factors influencing perception

Perceptual process, Perceptual distortions and improving perception.

25%


Robbins, Stephen P.; Judge, Timothy A.; and Sanghi, Seema, “Organisational

Behaviour”, Pearson Education, New Delhi.

McShane, Steven L.; Glinow, Mary Ann Von; Sharma, Radha R,

“OrganisationalBehaviour”, Tata McGraw Hill, New Delhi.

Aswathappa, K., “Organisational Behaviour, Text, Cases and Games”, Himalaya

Publishing, Delhi.

Pareek, Udai, “Understanding Organizational Behaviour”, Oxford University Press, New

Delhi





Semester: V Paper Code: UB05FBVT02

TotalCredit:3

Title ofPaper: Self-development skills

1. Unit Descriptionindetail Weighting(%)

1

Interpersonal skills

Assertiveness, stress management, time management

team development Skills i.e. team talk dynamics,

communication in teams, leadership skills, giving feedback

25%

2

Attitude and emotional intelligence

Importance of Attitude,

Meaning of positive thinking and positive attitude

Ways to build positive attitude, effects of negative attitude and

measures to

overcome in personal & professional life

25%

3

Vision, Goal setting & Time management

Meaning of vision

Doing things for the right purpose

Setting and achieving goals

Importance of goal setting

Methods to achieve set goals

General principles of stress management and time management

25%

4

Career planning

Career of planning

Awareness of different

Sources of information

Choosing a career and career counseling.

25%


Rajendra Pal and J S Korlahalli, Essentials of Business Communication, Sultan Chand

& sons

www.britishcouncil.com

Sunita Mishra and C.Murali Krishna, Communication Skills for Engineers, Pearson

Eduation

Meenakshi Raman &Sangita Sharma, Technical Communication; Principles and

Practice , Oxford University Press


http://www.britishcouncil.com/





3 Title of Paper: Aspects of Computer

Unit Description in detail Weighting (%)

1 Components of a Computer System

Computer hardware and Software, Difference between hardware and software

Main components of a general purpose computer: CPU, main internal memory

(Including RAM and ROM), input devices, output devices and

Secondary/backing storage.

Basics of Windows operating systems: Nature and Function of OS, Basic

Commands.

25%

2 Input & Output Devices

Input Devices: keyboards, numeric keypads, Pointing devices(mouse,

touchpad), remote control, joysticks, touch screen, magnetic strip readers,

chip readers, scanners, digital cameras, microphones, sensor, barcode

reader, webcam, video camera etc

Output Devices: Monitors(CRT, TFT, LCD), projectors, printers(laser, desk

jet, dot matrix), plotters, speakers.

Uses of output devices stating the advantage and disadvantage of each.

25%

3 Storage Devices I

Common backing storage media (including CD and DVD (Rs and RWs),

floppy disc, hard disc, memory sticks/pen drives, flash memory cards etc.

Comparative advantages and disadvantages of using different backing

storagemedia. Importance and need of backup.

25%

4 Storage Devices II Difference between main/internal memory and backing storage: relative

benefits of each in terms of speed and permanence.

Data Types

Data Types: logical/Boolean, alphanumerical/text, numeric (real and integer),

date, File, record, field and key field.

25%







3 Title of Paper: Entrepreneurship Development


(%)

1 Concept of Entrepreneurship

Definition, nature, and characteristics of entrepreneurship

Emergence of entrepreneurial

women entrepreneurs

Socio-economic environment and the entrepreneur

25%

2 Forms of Entrepreneurship

The concept of Joint Stock Company, Public company, Private

Company, Government company, Partnership firm, Hindu undivided

family.

Characteristics of entrepreneur leadership, Risk taking, Decision

making and business planning.

Innovation and entrepreneurship, Entrepreneurial behavior and

motivation.

25%

3 Entrepreneurial Development Programmes Their relevance and achievements

Role of government in organising such programmes.

Critical Evaluation.

25%

4 Small Business as a Seed Bed of Entrepreneurship

Concept of business venture. The start-up process: Concept, Plan,

Implementation, Initial Strategic Planning, Product and marketing

scope

Risk analysis and financial considerations.

Profit planning in small enterprise, Growth strategies and

diversification.

25%


Hal, B. Pricke; and Royce L. Brahamson, “Small Busines Management”.

Keneth R., Van Vorthis, “Entrepreneurship and Small Busines Management”.

Hans Scholhammer and Arthur H. Kuril “Entrepreneurship and Small Business

Management”.

Joseph R. Mancuso, “How to Start, Finance and Manage Your Own Small Busines”.

Dhar, P.N. and LydalH.F.,“The Role of Small Enterprises in Indian Economic

Development”.





Semester: V


(%)

1 Geographic Terms: Terms which are generally used for geography like

Atmosphere, Ocean, Monsoon, Sea Coast, Beach, Cliff, Glacier, Mountain,

Water- fall etc.

Topography of India: Physical regions, Climate, Natural Vegetation etc.

25%

2 Hill Stations and Resorts:

Study of Hill Station attractions and their environs 25%

3 Beaches and Islands:

Beaches in India like Goa, Kerala, Orissa, Andaman and Nicobar Islands &

Lakshadweep Islands etc.

25%

4 Eco Resources and Wildlife

Sanctuaries, National Parks and Natural Reserves in India (Jim Corbett

Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha,

Kaziranga, Sasan Gir, Dachigam, Ranthambhor and Keoladeo Ghana etc.);

Rivers & Lakes

25%

Books for Reference:

Reference Books:

India- Lonely Planet

100 Wonders of India- Roli Books

A Cultural History of India- AL Basham, Oxford

Profiles of India- Ed. Shalini Singh, APH

Outlook Traveller Series

India- Rough Guide

India- DK Publishers

School Atlases



5 Title of Paper: Tourism Geography Domestic-I




Semester: V Paper Code: UB05CBVT02 Total Credit:

5 Title of Paper: Travel Geography International-I


(%)

1 Fundamentals of Geography

Importance of Geography in tourism, Climatic Variations, climatic regions

of world, study of maps, longitude & latitude, international date line, time

variations, time difference.

Wonders of the World: Ancient, Middle Age, Present and other

compiles of “Wonder” list

25%

2 Destinations in North & Central America

United States of America,

Canada, Mexico and

Central American Countries: Costa Rica, Panama, Belize etc.

25%

3 Destinations in Caribbean Islands & South America

Caribbean Islands: Trinidad & Tobago,

Bahamas, etc. Brazil, Argentina,

Peru, Chile etc.

25%

4 Destinations in Europe

Northern Europe, Western Europe,

Central & Eastern Europe, Southern Europe and

East Mediterranean Europe

25%


Lonely Planet Guides

Rough Guides

Footprint guides

Worldwide destinations – Boniface and Cooper

Oxford School Atlas






5 Title of Paper: Event Management


(%)

1 Introduction to Event Management & Concept & Design

• Size of Events

• Types of Events

• Developing the concept • Designing the Event

25%

2 Feasibility & Event Marketing

• Keys to Success

• The Marketing Mix

• Sponsorship

25%

3 Promotion

• Image / Branding

• Advertising

• Publicity

• Public Relation

25%

4 Staging & Event Proposal

• Choosing the Event Site

• Developing the Theme

• Providing Services

25%


1. Event Management : Lynn Van Der Wagen & Brenda R Carlos,Pearson Education

2. Event Management and Event Tourism: Getz D.,Cognizant Communication Corporation

3. Best Practices in Modern Event Management,Goldblatt,John Wiley and Sons






3 Title of Paper: Tourism products & development


(%)

1. Introduction To Tourism Products

Introduction, Classification Of Tourism Products, An Overview Of Tourism

Products Of India.

Development Of Tourism Products

Definition, Components, Process, Publicity, Tourism Product Life-Cycle

Models

25%

2. Art And Architecture

Performing Arts- Music And Dance

Hindu Temple Architecture, Buddhist Architecture And Islamic

Architecture

Fairs & Festivals : Definitions. Festivals of Hindu, Jains, Buddhist, Parsis,

Christians, Muslims and Secular festivals, Specialised fairs

25%

3. Nature-based Tourism Products

Wildlife & National Parks as Tourism Products,

Mountains, Deserts, Beaches and Island Tourism

Adventure Tourism Products

Safaris, Mountaineering, Trekking, Risk-Based Activities, Sports Events,

Youth Tourism etc.

25%

4. Handicrafts, Souvenirs & Shopping & Other Tourism Products

State-wise handicrafts, Souvenirs & Shopping, Duty-free Shops, Theme

Parks & Entertainment etc.

Health Tourism

Introduction, Designing health product development and positioning the

health tourism product. Types of resorts.

25%

Reference Books:

Dr. I.C. Gupta, Dr. Sushma Kasbekar (1995), Tourism Products of India, G.A. Publications,

Indore.

Prof K Vijaya Babu, Jayaprakashnarayana Gade, Tourism in India, Zenon Academic

Publishing



Semester: VI

Course Code

Name Of Paper

T/P

Credit

Exam

Duration

in hrs

Contact

Hrs Per Week

Component of Marks



Foundation

course

UB06FBVT01 Organization Behavior -II T 3 3 3 30/12 70/28 100/40

UB06FBVT02 Vibrant skills for Business T 3 3 3 30/12 70/28 100/40

UB06FBVT03 Advance Aspect of computer T 3 3 3 30/12 70/28 100/40

UB06FBVT04 Strategic Management T 5 3 5 30/12 70/28 100/40

Core Courses UB06CBVT01 Tourism Geography Domestic-II T 3 3 3 30/12 70/28 100/40

UB06CBVT02 Travel Geography International-II T 5 3 5 30/12 70/28 100/40

UB06CBVT03 Tourism Law T 5 3 5 30/12 70/28 100/40

UB06CBVT04 Tour Itinerary T 3 3 6 30/12 70/28 100/40




Semester: VI Paper Code: UB06FBVT01 Total Credit:

3 Title of Paper: Organization Behavior-II


(%)

1 Group and Team Dynamics Defining and classifying groups

Stages of group development,

Group dynamics, Group decision making, Types of teams

Contemporary issues in managing teams.

25%

2 Interpersonal Behaviour Dynamics of interpersonal relationship; Psychological

Contract: Concept and types

Trust: Concept, Types and Building trust among employees.

25%

3 Organizational Citizenship Behaviour Concept, Forms and suggestions for promotingorganizational

citizenship behaviour

Whistle–Blowing

Co-operation: Concept and determinants,

25%

4 Conflict & Transactional Analysis Conflict: Concept, Consequences, Sources, Approaches of conflict

management

Deviant organizational behaviour: Concept, Dimensions

And categories of deviant organizational behaviour.

25%


Robbins, Stephen P.; Judge, Timothy A.; and Sanghi, Seema, “Organisational

Behaviour”, Pearson Education, New Delhi.

McShane, Steven L.; Glinow, Mary Ann Von; Sharma, Radha R,

“OrganisationalBehaviour”, Tata McGraw Hill, New Delhi.

Aswathappa, K., “Organisational Behaviour, Text, Cases and Games”, Himalaya

Publishing, Delhi.

Pareek, Udai, “Understanding Organizational Behaviour”, Oxford University Press, New

Delhi.





Semester: VI PaperCode: UB06FBVT02

TotalCredit:3 Title of Paper: vibrant skills for Business

1. Unit Descriptionindetail Weighting(%)

1

Problem solving

Solve your problem of day to day life

Meaning and definition Problem solving skill

Problem solving process

Importance of problem in business

25%

2

Leadership Skill

General leadership skill

Understanding the power

Develop leadership skills

Importance of leadership skill in Business

25%

3

Decision Making

How to make better decision

Definition and meaning of decision making

Financial decision

Importance of decision making skill

Impact of ethics and values on decision

25%

4

Learning Skill

Personal learning skill(Mind map, power of observation, note

taking )

Understanding how people learn

Developing Environment to work with other

Developing health relationship with other

25%


Rajendra Pal and J S Korlahalli, Essentials of Business Communication, Sultan Chand

& sons

Sunita Mishra and C.Murali Krishna, Communication Skills for Engineers, Pearson

Eduation

Meenakshi Raman & Sangita Sharma, Technical Communication; Principles and

Practice , Oxford University PressOn We Go, BBC’s audio-visual course





Semester: VI Paper Code: UB06FBVT03 Total Credit:

3 Title of Paper: Advance Aspects of Computer


(%)

1 Computer Networks Modem and its purpose, Difference between analog data and digital

data, Need for conversion between analog and digital data Advantage and disadvantages of using common network

environment such as internet, User id and password: Purpose and

Use Methods of communication such as fax, e-mail, bulletin boards

and tele/video Conferencing

25%

2 Advanced Computer Networks Difference between Local Area Network (LAN), Wireless Local

Area Network and Wide Area Network (WAN)

Network topologies like star, ring, bus and hybrid

The internet and intranets: Characteristics and purpose

Issues of confidentiality and data security surrounding common

network Environments

Encryption and authentication techniques

25%

3 Introduction Multimedia and Internet:- Multimedia:- Text, Audio, Graphics, Image, video and Animation Classification of Multimedia, usage of Multimedia, Stages in Multimedia Production

Introduction to Internet:-www,browser,Protocols,

25%

4 Current Trends And Technologies:- Emerging Trends in Computing Mobile Computing Wifi GPRS,3G and 4G,Bluetooth,Smartphones and Tablets, Satellite

phone Emerging trends in object/Human Recognition:- RFID, Biometrics,

Fingerprints Recognation , Iris ,Recognition,Voice And Recognition, GPS(Global Positioning System)

25%





Semester: VI

Paper Code: UB06FBVT04 Total Credit:

3 Title of Paper: Strategic Management

Unit Description In Detail Weighatage

1 Introduction to Strategies: Introduction, Fundamentals of Strategy,

Conceptual Evolution of Strategy,

Scope and Importance of Strategies, Purpose of Business,

Difference between Goals and Objectives of Business, Strategic

Intent through Vision and Mission Statements, Core Competencies of

Business

25%

2 Strategic Management: Introduction, Strategic Management, Need,

scope, key features and importance of strategic management,

Role of Strategists in Decision Making, strategists at various

management levels,

Types of Strategies, Limitations of Strategic Management

25%

3 Business Ethics and Corporate Social Responsibility : Introduction,

Ethics and Values,

Ethical Conduct and Unethical Conduct, Impact of Ethical Conduct,

Corporate Social Responsibilities (CSR), Business obligations, Social

Audit and Corporate Governance

25%

4 Recent Trends in Strategic Management: Introduction, Strategic

Thinking, Organisational Culture and its Significance,

Organisational Development and Change, Change Management,

Models of Leadership Styles and its Roles, Strategic management in a

new globalised economy

25%

Reference:




Semester: VI Paper Code: UB06CBVT01 Total Credit:

5 Title of Paper: Tourism Geography Domestic-II


India- Lonely Planet

100 Wonders of India- Roli Books

A Cultural History of India- AL Basham, Oxford

Profiles of India- Ed. Shalini Singh, APH

India- Rough Guide

India- DK Publishers

School Atlases.

Unit Description in detail Weighatage

1 Adventure sports-

An Introduction Land Based, Water Based & Air Based Adventure sports, and

the destinations related to them in India.

Impact of the Adventure Tourism in India.

Scope of Adventure Tourism.

25%

2 Pilgrimage Destinations: Places/Destinations associated with the following

Hindu :Char-Dham Yatra, Jyotirlinga Yatra, Vaishno devi, Kashi, Gaya,

Ayodhya, Mathura, Allahabad, Ujjain, Hardwar, Gangasagar etc.

Buddhist: Lumbini, Bodhgaya, Sarnath, Kushinagar, Vaishali, Rajgriha,

Kapilvastu, Nalanda, Sanchi, Ajanta.

Jain: Kashi, Pavapuri, Girnar, Mt.Abu, Palitana and in Gujarat etc.

Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri etc.

Sikh: Patna, Nanded, Amritsar, Hemkund Sahib etc.

25%

3 Transport Sectors in India-

An Introduction ;

Roadways, Waterways, Airways, Rail ways and Ropeways (Cable Cars),

Importance of transportation in India,

Scope & Opportunities in the transport Industry in India.

25%

4 World Heritage Sites of India- Ajanta Caves, Ellora Caves, Agra Fort, Taj

Mahal, Sun Temple Konark, Churches & Convents of Old Goa, Kaziranga,

Sunderbans, Darjeeling Himalayan Railways, Champaner etc.

Popular Cities- Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata,

Chennai, Bangalore, Hyderabad, Ahmedabad, Ellora, Elephanta, Konark,

Fatehpur Sikri,etc.

Important Forts, Palaces, Heritage Properties & Monuments- Chittorgarh,

Sher Shah Suri’s Tomb, Red Fort (Delhi), Mehrangarh Fort (Jodhpur), Golden

Temple (Amritsar), Hawa Mahal (Jaipur), Laxmi Vilas Palace (Vadodara) etc.

25%





5 Title of Paper: Travel Geography International-II

Basic Text & Reference Books :

Lonely Planet Guides, Rough Guides, Footprint guides ,

Worldwide destinations – Boniface and Cooper


1 Destinations in Asia & the Pacific

Geography and Touristic Importance of these Destinations:

a) North East Asia,

b) South East Asia,

c) South Asia,

d) Oceania

25%

2 Destinations in Africa Continent Geography and touristic importance of these Destinations:

a)Northern Africa,

b)Western Africa,

c)Central Africa and Eastern Africa

d)Southern Africa

25%

3 Destinations in Middle East countries

Introduction, History of Middle East

Geography and touristic importance of these Destinations:

Egypt, United Arab Emirates & Saudi Arabia, Yemen, Turkey, Israel,

Bahrain, Oman, Kuwait and Jordan .

25%

4 Famous Natural Places Famous Deserts, Oceans, Forests, Mountain Ranges, Rivers ,lakes, Plateau

Natural Hazards and Critical Environmental Concerns Threats to

Environment,

No-Fly Zones, War Zones.

25%





3 Title of Paper: Tourism Law


• Introduction to Law – N D Kapoor

• Commercial Law – N D Kapoor

• Ethical, Legal and Regulatory aspect of Tourism Business. By Satyendra Singh Malik: • Indian Tourism Act 1992,


1 Basics of Industrial Laws

P.F., Minimum Wages

Industrial Disputes

Workmen’s Compensation

SOCIAL AND WELFARE LAWS

The Employees Provided Fund and Miscellaneous Provision Act

1952.

Payment of Gratuity Act 1972

Payments of Bonus Act 1966

• Employees State Insurance Act

25%

2 Consumer protection Law Affecting Hotel and Tourism Industry

Credit Card law

Catering Contracts

Restrictions of Playing Records in the Public Areas

No Smoking laws

Entertainment laws

Foreign Exchange Regulation Act

Guest Registration

25%

3 Introduction to Tourism Laws in India The Ancient Monuments Preservation Act 1904

The Ancient Monuments & Archaeological Sites & Remains

Act 1958

Antiquities and Art Treasures Act 1972

The Wild Birds and Animals Protection Act 1912

The Wildlife (Protection ) Act 1980

• The Environment Act (Protection ) Act 1986

25%

4 Laws regarding Tourists in India

Citizenship Act

Passport Act

Foreigners Act

Foreigners Registration Act

Import Export Control Act

Laws and Regulation relating to transport sector

• Laws and Regulation relating to Travel Agency

25%





3 Title of Paper: Tour Itinerary


(%)

1. Travel & Tour Opertions Business :

Evolution of Travel Business

Types of Organizational Structure of TA & TO

Difference between travel agencies and tour operators

Market Trends and Travel Agency Business scenario

Business Integration

2. Itinerary Planning :

Concept of Itinerary Planning

Importance of Travel Itinerary

Types of Tour Itinerary

Things to be consider while preparing an Itinerary

Packagies or Inclusive Tours

3. Government & Professional Bodies

Integration between Government and professional bodies

Rules for setting up Travel agency and Tour Operators

Department of Tourism (DOT) Different schemes and Polices

Professional bodies and activites

4. Global Distribution System (GDS)

Introduction of GDS

The Evolutions of GDS

Amadeus and GDS

Display Air lines Schedules and Availability

Basic Text: Travel Agency and Tour operations of Business

Reference Books:


Prentice Hall ,


Roco M angelo, Andrew N Vladimir- Hospitility today an introduction ,

educational institute of American Hotel & lodging Association.