Sarah cooper

How to Create Hilarious Content People Will Be Dying to Share

4 Tips to Create Content that Gets Viewed, Liked and Shared

Sarah Cooper | TheCooperReview.com

Why Funny Content?

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People are motivated to share…

65% 49% 43% 37% 26% 32%

Interesting things Funny unique things Important things Unique things Updates Beliefs

Ipsos OTX - Marketingcharts.com - 2013

T H E C O O P E R R E V I E W . C O M

1.Tell the truth

2.Teach something silly

3.Compare & contrast

4.Mash it up

1.Tell the truth

2.Teach something silly

3.Compare & contrast

4.Mash it up

Tell the Truth

• Observe, observe, observe!

• Ask your community for honest opinions and experiences

• You can exaggerate, but make sure it starts from a place of truth

Delta’s New Airplane Seating

Chart

1.Tell the truth

2.Teach something silly

3.Compare & contrast

4.Mash it up

9 Nodding Strategies for Your Next Meeting

Teach Something Silly

• Take something obvious and dissect it even further

• Over-explain the very simple

1.Tell the truth

2.Teach something silly

3.Compare & contrast

4.Mash it up

Compare & Contrast

• Pick two sides that people feel strongly about

• Use unexpected comparisons

1.Tell the truth

2.Teach something silly

3.Compare & contrast

4.Mash it up

If Your Coworkers Were Rappers

Mash it Up

• Boring + Exciting = Funny

• Twitter hashtag games (like #ThanksgivingMovies) are a way to involve your community

BONUS Tips

• Make it visual

• Reduce, reuse, recycle

• Stay positive

• Test it

Make it visual

Text-only article “Infographic”

One video 9 animated gifs

Reduce, reuse, recycle

Stay positive

MEANCYNICALANGRY

SASSYSNARKYPLAYFUL

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Test it

• Test ideas using small-investments and small audiences

• Create a small group of “trusted testers” to test ideas out on

Questions?

Tips

• Make it visual

• Reduce, reuse, recycle

• Stay positive

• Test it

• Tell the truth

• Teach something silly

• Compare & contrast

• Mash it up

BONUS Tips

Draw What Success Looks Like: The Coloring and Activity Book

for Serious Businesspeople

Thank you!

Sarah Cooper TheCooperReview.com