Sara Rauchwerger APEC 2011 Co-Incubation Conference 6-8 September Xian, China.

Tools and Techniques for SMEs to Succeed in a Co-incubation Environment

Sara RauchwergerAPEC 2011 Co-Incubation Conference6-8 SeptemberXian, China

About MeFounder & Managing Director

Strategic ManagementMarket Entry ServicesInvestment Consulting

Founder & Director Mission – Connect Entrepreneurs GloballyPlatform for access into and out of Silicon Valley to develop business expertise, partnerships & knowledge sharing

Dedicated events, seminarsTalent Delegation ProgramsBusiness PartnershipInvestments

Encourage growth & opportunities across international boundaries in technology centric environment Networking

Visiting Professor - Entrepreneurship Courses

Agenda

SMEs Incubators Tools Keyto Success

SMEs

SMEs Incubators Tools Keyto Success

Venture CapitalLaw Firms

Accountants

Finance

SME’s100 km2

Silicon Valley Eco-System

Other Service

Providers

AngelsUniversity

Silicon Valley ModelDiverse audience representing almost every nation from around the worldHigh concentration of intellectuals -upper graduate degrees (Bachelor, Master, PhD)Stanford, Berkeley, Santa Clara UniversitiesWorkaholicsTechnologically savvy – passionateFocused industry sector Peripheral network infrastructure Anything is possible – the “American Dream”

Pre-Incubation Post Incubation Incubation

Startup Cycle

Idea

Startup

Expansion

Maturity

Private - Public

Who is the startup company?Engineer/ Expert in their field focused on their idea – product/servicePassionatee about their ideasTargetedNot necessarily business oriented at an early stageNarrow marketNot necessarily scalableProtectiveNo experience in partnership with suppliers local or foreign

SME’s Market OpportunitiesSME’s opportunities are abundant

AnalysisSelect direction

Exploiting market opportunitiesRight decisionSound environment

SME’s geared to be global

KnowledgeTransfer

Physical Location

IncubationEnvironment

Network/Local Support

SEEKING

SME’s Challenges

Global Outlook

InternationalMarkets

Business Environment

Changes

Cost Effective Path

Dependencies of Products/Services

Globally

Competitive Positioning

Incubators

SMEs Incubators Tools Keyto Success

Changing Face of Incubators

Limited to

Local Resident

Enterprises

Economic Scale

Employment

Wealth

Shared Investments

Initially Today

Intervention Point

GerminationIdea

Accelerate/Incubatee

Mature

Risky

Safe

Public Support/Private Risk Capital

Refine Plan/Resource /

Early intervention

Network/Profitable

Small

Incubator RoleProvide a platform for formation and development of companiesLink SME’s with resourcesEncourage Innovation Link R&D between research institutes, university and corporationsSupports formation of industry clustersShared resourcesCollaborationLocalization

Incubator Graduation RateOngoing challenges

Incubators welcome “everyone”In the Leasing businessFocus is limitedManagement lacks experienceFunding is tightThere is no support unit from the service sectorsLimited success storiesNo effective graduation benchmarks

Tools

SME’s Incubators Tools Keyto Success

PolicyInitiativesFunding

LeaseLegal/IPFinancialBusinessCapital

VC/AngelData Center

InternetConsulting

Incubation Eco-System Influential factors

IndustryServicesGovernment SMEs

CorporationsOrganizations

Industry Leaders

Standards

Products/Services

New Technologies

Game ChangerNew Industry

Service Model Support Eco-System

International Events

Training/Workshops

Networking

SME Assessment

Consulting

Mentors

Local EventsReferralsSupport Groups

Social Networking

Cultural Awareness

Blogs

Role/Benefit of Service Providers

Provide the support to help build SME businessSpecialized Capable to provide resourcesThird party perspectiveCertifiedTrained in respective service sectorPartners in the ecosystem

Funding the Eco-System

Investment Funds

LocalInternational

Business

Donors

Banks

Universities

Government

Collaborative Strategic EffortFor a Co-Incubation Environment

Naturally formed networksTransfer of technology easily consideredInnovation is encouragedR&D linked between research institutes, university and corporationsFormation of industry clustersShared resourcesCollaborationLocalization

GoalLocalization through Co-Incubation

Key to Success

SME’s Incubators Tools Keyto Success

Business training Peripheral support system Understanding of the local and international environmentUnderstanding SME business

Business disciplineBusiness pathBusiness visionCultural context

Effective communication / hall way discussions

Co-Incubation Tools

Available ResourcesSupporting toolsAdopt to local practicesIndustry specificNetworkCollaborative environmentFundedSeamless services

A better product /service in the market Performance drivenAn environment that brings out the best in the SMEGrowth driven

Key Success FactorsCo-Incubator SME

Proposal for a Co-incubationStart small and grow organically based on need/demandLeverage on Service ProvidersLeverage on the internet and virtual environmentShare key point of contact by APEC locationShare resources on each incubation center

Highlight activitiesCategorize by industry sector

Local market opportunityLocal resourcesAvailability of facilitiesPrograms

Get SME’s to be more active to seek out their needsPromote across the networkBuild the databaseBuild the relationship and network

CCICE Upcoming event for SME’s

www.ccice.org

Contact Information

[email protected] [email protected]

Thank You

谢 谢Contact:

Sara Rauchwerger