candy candy
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 1/27
candy
candy
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 2/27
Strategy has spoken. Planning has made itself clear.
The budget is law. It’s time to play. To get our hands dirty.
Time to be authors and artists, builders of things and
designers of stuff. To color outside the lines with a full
palette of possibilities. To give the austerity of a carefully
calculated idea, the multi-hued flush of life. Time to give
voice to that which, up to now, has been silent. Give them
words that move, and moments that sing. So put away
the spreadsheets and calculators, the percentages and
the plans. Clear the table. Wipe the slate clean. Let the
child in each one of us out, and the words of that
boundless world guide our dreams: What if…
Eyecandy – SapientNitro Works of Art
© 2010 Sapient Corporation
sap.vol.1
Eyecandy – SapientNitroSM
Works of Art
© 2010 Sapient Corporation
sap.vol.1
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 3/27
advertising & pr
3d /motion
tv / video
social media
digital merchandising
gaming
mobile
web development & design
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 4/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 5/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 6/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 7/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 8/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 9/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 10/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 11/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 12/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 13/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 14/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 15/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 16/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 17/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 18/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 19/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 20/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 21/27
is for hybrid
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 22/27
Travelers was the first to offer a nationwide discount for
hybrids—up to 10%. It’s important because if we don’t do
our part to put more hybrids on the road, there won’t be
anywhere left worth driving to.
is for innovationThe thing about Better Coverage
is you have to keep improving it.
Because once you achieve
Better Coverage, then it’s just
coverage. In the process of keeping it
better, we’ve invented a few things:
the first auto insurance policy,
the first state-of-the-art claimsuniversity, the first live call center,
and the first mobile claims service.
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 23/27
32
Sobyextension,thesortofpeoplethat
wouldgoaroundhandingothersumbrellas
mustbereallyamazing,too.Weknowa
wholebunchofthem.
Wecallthemagents.
is for agents
Theykeeptherainoff.
Makeyoufeelprotected,safe.
Umbrellasareprettyamazing.
is for betterIt’swhatourcoverage is.
Astepabovethecompetition.
Animprovementontheoldmodel.
Apromisetoalwaysgo beyondtheregular
inallour dealingswithcustomers.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
10
ConciergeCLAIMTheone-stopautorepairprogramthatmakesiteasytogetontheroadagainassoonaspossible.{
is for dedicationDoinganythingforalmosta century
andahalfqualifies asdedicated.
Inallthat time,Travelershasnever
waveredfromourcommitmentto
coveringourcustomers.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
14
is for experienceWe’vegotit.And we’velearnedfromit.
We’llputall150 yearsofexperienceto
workforeachoneof ourcustomers.
There’snotmuchthatcan surpriseus,and
virtuallynothingwe’renotpreparedfor.
16
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
Flexibilityandfreedomgohandinhand
ChooseSplitLimitsforindividuallimits,orkeepitsimplewithonelimitforeverything.
{ 18
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for generationsAfteryearsofinventingcoolstufflik eauto
insurance,astronautinsuranceandinsurance
protectingtravelersagainstpirates,there’s
nodoubtwe’reallabout BetterCoverage.
is for joyIt may seem odd, but Better Coverage
makes people happy. Yes, we are talking
about car insurance when we say that.
And before you go making any bets,
we’ve got the testimonials to prove it.
10
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
12
is for knowledgeLiketheknowledgeallTravelers’claims
representativesgainfromClaimU.
It’sanintenseprogramthat ensuresthe
personmanagingyourclaimhas the
knowledgeandskillsnecessarytohelp.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
28
is for languageSimpleandstraightforward.
Kindoflikethis guide.
It’splaintalk withoutbeingboring.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for manifestoMyreason.
It’stheideathat everyone
hasauniquereasonworth
covering.Andthesereasons
deserveacustompolicy
withBetterCoverage.
It’swhywe’rehere.
14
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for optimizationThesecrettoBetterCoverage.It’sabout helpingour
customerspurchasewhattheyneed.
Yousuddenlygofromafamily ofthreetoa family
offour?Noproblem.Letus know.Travelerscan
accommodateallyourlifechanges.
16
isfor priceThesedays,mostpeoplethinkthisis
howyouchooseaninsurancecompany.It’s
important,sure,butweknowthatsome
thingsaretoosignificantto
bargainon.BetterCoveragemeans
findingthebalancebetweenagreat
priceandthecoverageyouneed. Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for Q&ABetterCoveragemeans
somanythings,people
areboundtohaveQ’s.
Goodtobestocked
u p o n A’s.
18
is for redIt’s sort of our color.
You may have noticed.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
42
is for simple talkExcuse the pun, but it’s simple.
Really. No confusing commentary.
Just a straightforward conversation
about what Better Coverage offers.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
isfor travelers.comThevirtualhomeofinsurancein
general,andTravelersinparticular.
Hereconsumerscanfindanyinformationthey
desire,eitherabouttheirpolicies,
orjustcommoninsurancequestions.
Andifthey’drathertalkto arepresentative,
theycanfindthenumbertocallthem,too.
Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for umbrellaA simple device designed to keep people dry
in the rain. Oh, and the single best symbol of
Better Coverage.
22 Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.
is for valueBecausewevaluewhatyouvalue.
It’stheabilityto getwhatyouneed
forabetterprice.It’ sapolicythat makes
senseandgivesyouBetterCoverage.
23
is for wheelsWhenyou’vebeeninanaccident,wecangive
youwheelstogetaroundwhileyourcarisn’t.
Withoptionaltransportationexpenses
coverage,whetheryouwanttotakea bus,
ataxi,ora rentalcar,we’vegotyoucovered.
That’sourpolicy. isfor x marks the spotXiswhereyou’regoing.AndTravelersiswhatgets
youthere.Fromthesimplesenseofconfidencepeople
experiencewhendrivingcovered,tothetowingand
laborcoveragethatcankeepthemgoingevenwhen
theirvehiclecan’t.Travelers’BetterCoverageishereto
helpthemgetthere.
is f or yesIt’salittle word,butitmakes asurprisingdifference.
Travelersisdedicatedtousingit asmuchaspossiblewith
ourcustomers.Likeifyour carneedsnewparts,has less
than15,000milesoris thecurrentmodelyear,you’ll get
newpartsfromyourcar’s manufacturer.
It’soneofthe thingsthatmakesourcoverage better.
policyholderpaysformanyof our
includedservices,suchasrepairsfor
achippedwindshieldatan approved
glassshop.Alsoknownas Zilch.
zero
32
16 18
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 24/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 25/27
is for hybridTravelerswasthefirsttoofferanationwidediscountfor
hybrids—upto10%.It’simportantbecauseifwedon’tdo
ourparttoputmorehybridsontheroad,therewon’tbe
anywhereleftworthdrivingto.
is for innovationThethingaboutBetterCoverage
isyouhavetokeepimprovingit.
Becauseonceyouachieve
BetterCoverage,thenit’sjust
coverage.Intheprocessofkeepingit
better,we’veinventedafewthings:
thefirstautoinsurancepolicy,
thefirststate-of-the-artclaims
university,thefirstlivecallcenter,
andthefirstmobileclaimsservice.
32
S ob ye xt en sio n ,th e so rto f p eo p leth a t
w ou ld go a rou n dh an din g oth e rsu m b rell asm ust b e rea llya m a zin g ,to o.We kn ow a
w ho le bu nch oft h em .We ca llth e m ag en ts.
i s f or a ge ntsT he yk ee p the ra in off .
M ak e yo ufe e lp rote ct e d,s afe .
U m bre lla sa re p rett ya m a zin g.i s f o r better
It ’swhatourcoverageis.Ast epabovet hecom petit ion.Anim pr ovem entontheoldm odel.Aprom iset oalwaysgobeyondt her egularinallourdealingswit hcustom er s.
T hesta tem en tshe rein are sub jectt oth ep rovisi ons, exc lusio nsa nd con ditio nso f ap plica ble poli cy,w hich m ayd if f e rf ro mth est ate me ntsh ere in.C overa ge sand disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa ndst ate ava ilab ility. 1 0
C on cie rg e CLA IMT he o ne -sto p au to re pa irp ro gra m th a tm ak esi te a syt o ge to n the ro ad a ga in ass o on asp o ssi b le.{
i s f o r dedicat ionDoinganyt hingf or alm ost acenturyandahalf qualifiesasdedicated.Inallt hat tim e, Tr aveler shasneverwaveredf rom our com m itm ent tocover ingour cust om ers.
The state me ntsh ere inare su b ject to thep rovi sion s,e xclusi on sand con ditio nso f a pplic able po licy, wh ich mayd if fe rf ro m the state m entsh ere in.Cove rag esan dd isco untsa re sub je ctto un derw riti ngq ualifi cati onsa nd sta teava ila bility .
14
i s f or experienceWe’ vegot it .Andwe’velearnedf romit .We’ llputall150yearsof exper iencetowor kf or eachoneof our custom er s.There’snotm uchthat cansurpriseus, andvir tuallynot hingwe’ renot pr eparedf or.
16
T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble po licy,w h ichm ayd if fe rf ro m the state me ntsh ere in.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state ava ila bility.
Fle xib ili ty an d f re e do mgo h an d in ha ndCh oo se Sp litL im it sfo ri n divi d uall im its ,or ke ep its im p lew ith o ne lim it fo re ve ryt h ing .{ 1 8
Th esta tem ents he rein are sub je ctt oth epro visi ons, excl usio nsa nd cond itio nso f ap plica ble polic y,w hich m ayd if f e rf ro mth est ate men tsh ere in.Co vera gesa nd disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa ndst ate ava ilab ility.
i s f or generat ionsAf ter year sof invent ingcoolst uf f li keautoinsurance,ast ronautinsur anceandinsur anceprotect ingt ravelersagainst pir ates,t here’snodoubt we’r eall aboutBet terCoverage.
i s f or joyIt m ayseemodd, but Bet terCoveragem akespeoplehappy. Yes,wearetalkingaboutcar insur ancewhenwesaythat.Andbef oreyougom akinganybet s,we’ vegott het estim onialstoproveit .
10
The state me ntsh ere ina resu b ject to the provi sio ns,e xclu sion san dco nditi onso f a pplic ab lepo licy, wh ich mayd iff erfr om the sta tem entsh e rein.Cove rag esa ndd isco untsa re sub ject tou nde rwrit ing quali fica tionsa n dsta tea vaila bilit y. 12
i s f or knowledgeLiketheknowledgeallTr aveler s’ claim srepr esentativesgainf r om Claim U.It’ sanintensepr ogramt hat ensurest hepersonm anagingyour claim hastheknowledgeandskil lsnecessarytohelp.
T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble po licy,w h ichm ayd if fe rf ro m the state me ntsh ere in.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state ava ila bility. 2 8
i s f or languageSim pleandstr aightf orward.Kindof li ket hisguide.It’ splaintalkwithout beingbor ing.
The state me ntsh ere ina resu b ject to the provi sion s,e xclu sion sand co nditio nso f a pplic able po licy, wh ichm ay dif fe rf ro m the state me ntsh ere in.Cove rag esa ndd isco untsa re sub ject tou nderw riti ng quali fica tionsa nd sta teava ila bility .
i s f or manifestoM yreason.It ’stheideathat everyonehasauniquer easonwor thcover ing. Andthesereasonsdeser veacust om policywithBetter Coverage.It ’swhywe’ rehere.
1 4
T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble poli cy, which m ayd if f e rf ro mth est ate men tsh erein.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state avai lab ility.
i s f or opt imizat ionThesecrett oBetter Cover age. It ’sabout helpingourcustom er spurchasewhat theyneed.Yousuddenlygof romaf am ilyof thr eetoaf am ilyof f our?Nopr oblem .Let usknow. Tr avelerscanaccommodateallyour lif echanges.
16
i s f o r priceThesedays,m ost peoplet hinkthis ishowyouchooseaninsurancecom pany.It ’sim por tant, sure,butweknowthat som ethingsar etoosignificantt obargainon.Bet terCoveragem eansfindingt hebalancebetweenagr eatpr iceandt hecover ageyouneed. T hest ate men tsh erein are sub jectt oth ep rovis ion s,e xclusi ons and con ditio ns of ap plic able po licy, wh ich may diff erfr om the stat em ents he rein.C overa ge san ddisc ou nts aresu b je ctto un derw ritin gq ualifi cati onsa nd stat eava ilab ility .
is f or Q&ABetter Cover agem eanssom anythings,peopleareboundtohaveQ’ s.Goodt obestockeduponA’s.
18
is f or redIt ’ssor tof ourcolor.Youm ayhavenoticed.
T hest ate men tsh erein are sub jectt oth ep rovi sion s,e xclusi ons and con ditio nso f ap plica ble po licy,w h ichmayd if fe rf ro mthe state me nts here in.C ove rage san dd iscou nts are sub je ctto un derw ritin gq ualifi cati onsa nd state ava ila bility .
4 2
i s f or simpletalkExcusethepun, but it’ ssimple.Reall y. Noconf usingcommentary. J ust astr aightf orwardconversat ionaboutwhatBetterCover ageof f ers.
T hesta tem ents he rein aresu b je ctto the pro visio ns,e xclu sion sand con ditio nso f ap plica ble poli cy,w hich m ayd if f erf rom th estat em ents he rein.C overa gesa nd disco un tsare su b jectt ou nde rwrit ing quali ficat ionsa nd state ava ilab ility.
i s f or t ravelers.comThevir tualhom eof insuranceingeneral, andTr avelers inpar ticular .Hereconsum er scanfindanyinf or m ationtheydesir e,either about theirpolicies,or just com m oninsur ancequest ions.Andif they’drather talktoarepr esentative,theycanfindthenum ber tocallt hem , too.
Th esta temen tshe rein are sub jectt oth ep rovisi ons, exc lusio ns and con ditio nso f ap plica ble po licy, whic hmay dif fe rf ro mthe state me nts here in.Co vera ges and disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa nd state ava ilab ility.
i s f or umbrellaAsimpledevicedesignedtokeeppeopledryinther ain. Oh,andthesingle best symbol of BetterCover age.
22 T hest ate men tsh erein are sub jectt oth ep rovisi ons, exc lusio ns and con ditio nso f ap plica ble poli cy,w hich mayd if f e rf ro mth est ate men tsh ere in.C ove rage san ddisc ou ntsa resu b je ctto un derw ritin gqu alifi catio nsa nd state ava ilab ility.
i s f o r valueBecausewevaluewhatyouvalue.It ’stheabilit ytogetwhatyouneedf or abetter pr ice. It’ sapoli cythatmakessenseandgivesyouBetterCoverage.
2 3
i s f o r wheelsWhenyou’vebeeninanaccident ,wecangiveyouwheelstoget ar oundwhileyourcar isn’ t.Wit hoptionalt ranspor tationexpensescover age, whether youwant totakeabus,ataxi, orarentalcar, we’ vegot youcovered.That’sour poli cy.
is f or xmarksthespotXiswhereyou’r egoing. AndTr avelers iswhat getsyout here.From thesim plesenseof confidencepeopleexper iencewhendrivingcovered,tot het owingandlabor coveraget hat cankeepthem goingevenwhent heir vehiclecan’t. Traveler s’ Bett er Cover ageisheretohelpt hem get there.
i s f or yesI t’salit tleword, butitmakesasurprisingdif f erence.Travelersisdedicatedtousingit asmuchaspossiblewithourcustomers.Likeif your carneedsnewpart s, haslessthan15, 000milesor isthecurr entmodelyear, you’ llgetnewpart sf romyour car’smanuf actur er .I t’soneof thethingsthatmakesourcoveragebet ter.
policyholder paysf or m anyof ourincludedservices,suchasrepair sf orachippedwindshieldat anappr ovedglassshop. AlsoknownasZilch.
zero
32
1 6 1 8
POWERADE //
The Never Ending Game Advertising, Print
POWERADE //
The Never Ending GameStoryboard Concepts
POWERADE //
The Never Ending Game YouTube Channel, Video
COCA-COLA FIFA //
The Longest CelebrationSocial Media Campaign
COCA-COLA FIFA //
The Longest Celebration YouTube Channel, Widgets
FOOTLOCKER //
Class in SessionMulti-Channel Campaign
FOOTLOCKER //
Class in SessionPrint Ad
FOOTLOCKER //
Class in SessionPrint, In Store Merchandising
CRYSTAL CRUISES //
CrystalCruises.comWebsite and Online Campaign
CALIFORNIA TRAVEL & TOURISM //
VisitCalifornia.comWebsite Design & Development
CALIFORNIA TRAVEL & TOURISM //
California – The GameOnline Board Game Promotion
SAMSUNG //
Experience Samsung Augmented Reality, Social Media Campaign
UNILEVER //
Share Happy Smile Activated Vending Machine
TOURISM QUEENSLAND //
Best Job in the WorldPR, Online, Print
TRAVELERS INSURANCE //
Better CoverageCall Center Collateral
TRAVELERS INSURANCE //
Better CoverageCall Center Collateral
COCA-COLA //
Happiness Factory 3Online Campaign & Game
COCA-COLA //
Happiness Factory 33D Modeling and Character Development
COCA-COLA //
Happiness Factory 3Live Messenger Games, MSN Chat
COCA-COLA //
we8 Beijing Olympic GamesMulti-Media Coke Machine
TOURISM QUEENSLAND //
Best Job in the WorldMarketing Campaign
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 26/27
8/8/2019 SapientNitro Eye Candy
http://slidepdf.com/reader/full/sapientnitro-eye-candy 27/27
sapientnitro.com