SAP HYBRIS STRATEGY & VISION - mig-events.comSAP HYBRIS STRATEGY & VISION Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris [email protected]. NEW YORK CITY,

SAP HYBRIS STRATEGY & VISIONMarcus Ruebsam

Senior Vice President, Solution Management, SAP

Hybris

[email protected]

NEW YORK CITY, CENTRAL PARKYESTERDAY

THEY’RE PLAYING POKEMON GO

A TYPICAL 21 YEAR OLDMILLENIAL

IS PLAYING25,000 HOURS OF VIDEO GAMES

HAS EXCHANGED1,250,000 EMAIL, CHAT & SMS MESSAGES

37,000 HOURS OF PHONE USAGE

OH, AND MAKES NEARLY 7 FRIENDS A MONTH

Source: PEW Research Center tabulations of U.S. Census Bureau, Dec. 2014

MILLENIALS

ARE THE

LARGEST

CONSUMER

GROUP

CREATEWOWMOMENTS

Digital already influences three out of four luxury purchases and will soon impact 99 percent of sales

Source: McKinsey The Opportunity in Luxury Fashion, , 2015

YOUR CUSTOMERCHOOSES THEIR OWN ADVENTURE

RECEIVE

OFFER

DISCOVER

NEED

RECEIVE

PACKAGE

MISSING

ITEM

TRACK

ORDER

BUYRESEARCH

REFER

FRIENDS

RECEIVE

OFFER

RESTART

SERVICE

TERMINATE

SERVICE

BILLING

ISSUE

AWARENESS

DISCOVERY

CONSIDERATION

ACTION

USE

ADVOCACY

ACTION

CONSIDERATION

RESEARCH

INTEREST

But the choices

are overwhelming

and assembling

a solution can

quickly MAKE

THINGS WORSE

THE SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS.

THE SIMPLIFIED FRONT OFFICE

EXPERIENCE MANAGEMENT

DIGITAL CORE, PLATFORM

CONSISTENT VIEW ON DATA (CUSTOMER, PRODUCT, INVENTORY)

COMMERCE MARKETING SERVICE SALES

WEB IN-STORE/

BRANCH

CONTACT

CENTER

DIGITAL

GOODS

MARKET-

PLACES

IOT SOCIAL

MEDIA

SMS/NOTI-

FICATIONS

SEARCH

KW/ADS

DIGITAL

ADVERTISING

E-MAIL PRINTING AGENT TOOLSMOBILE

IT’S ALL ABOUT CREATING MAGIC MOMENTS

That fits perfectly to

my previous

purchase!

That’s a perfect

replacement for my

previous product

That’s not what

I came for, but

that’s actually

something I need!

They’ve understood

my needs! I didn’t

have to explain

everything again

when calling the

call center.

That’s exactly what

I waslooking for!

This looks great!

Wow, that

was quick!

This offer came

right in time!

THE TECHNOLOGY DECISIONS YOU

MAKE TODAY WILL AFFECT THE WAY

YOU DO BUSINESS IN THE NEXT 5

YEARS

THE WINNING FORMULA

EXP(dig+phys)+ ΔPC

bpE=

Real-time Customer Insight

End-to-End

Business Process Execution

Harmonized Digital and

Physical Experiences

Growth in

Profitable Customers

(CI)t+

THANK YOU!