SAP Digital Asset Management v7.2_- Whats New?

Copyright © Open Text Corporation. All rights reserved. 1

Program Manager, SAP Solutions Group

Decmber 2013

SAP Digital Asset Management v7.2

What’s New? Richard Butlin

Copyright © Open Text Corporation. All rights reserved.


Key Benefits:

• Improve Business Process Efficiency by Connecting Media to Process

• Improve Efficiency and Eliminate Costs by Managing Media Through Its Lifecycle

Comprehensive Media Support

Extensive Metadata

BPM Workflow

7.2 news:

File Acceleration option

New Portal

Creative Review option

Audit/Reporting option

Arabic Language support

SAP CRM integration for

marketing

SAP NetWeaver and ERP

integration

Marketing Asset Management

Marketing Resource

Management (with SAP CRM)

Media Asset Management

Media Syndication

Product Information

Management

…Media enabling SAP

Processes

DAM

+

Complete Media

Lifecycle

Management

SAP Integration Unique Capability

to integrate media

into Business

Processes

=

SAP Digital Asset Management v7.2

HTML5 Portal for users

Embedded data extraction

Integration with Adobe Drive

Six additional Language Packs

Archive server (new in 7.2)

Product Options

OpenText DAMLink for SAP Solutions


Key Benefits:

• Reduce costs, increase productivity, eliminate inefficiencies

• Reduce risk exposure, provide consistent customer experiences, embrace

opportunity

SAP Digital Asset Management v7.2 New in this version

OpenText Media Management v7.2

OpenText Archive Server

Adobe Drive connector

New Portal Software – Media Hub

Right to Left language support

Enhanced Usability

Additional Product Options

OpenText Managed File Transfer

OpenText Media Management Audit (reporting)

OpenText Media Management Creative Review (annotation)


SAP Digital Asset Management v7.2 Deliver Business Value

Digital Asset Management reduces cost by saving time for employees to find the right digital asset

Finding makes repurposing possible, avoiding duplication cost

Improves collaboration between teams and departments

KPI: Inbound Marketing ROI


SAP Digital Asset Management v7.2 Flexible Workflows

Copyright © 2009 Open Text Corporation. All rights reserved.

Enterprise Workflow enables comprehensive workflows to be built to reflect business needs

Automation for the asset lifecycle – approvals, expiration ,archiving etc

Automate asset packaging and delivery

Improves competitive advantage by providing faster time-to-market for development of cross-functional digital products

KPI: Sales Revenue


SAP Digital Asset Management v7.2 Media Management

Simple management of complex formats

Adaptable with 3rd party transcode engine

Delivering media in the formats required syndicating content in new ways or adapting to new channels effortlessly

Create upsell opportunities with new revenue streams by syndicating content in new ways or adapting to new channels effortlessly

KPI: Sales Revenue


SAP Digital Asset Management v7.2 Self-Service for Digital Assets

Configurable branded portal

Provides partner & consumer functionality

Save time and money delivering media in the formats required

Improve consistency and increase market share & advertising revenue opportunities by bringing more products to market.

KPI: Sales Revenue


Key Benefits:

• Media enable Business Processes

SAP Digital Asset Management 7.2 New in this version

OpenText DAMLink for SAP Solutions v7.2

Generic SAP business object Meta data integration into DAM

SAP ERP Integration

Automated Data Synchronisation

Digital Asset List SAP User Interface

SAP UI CHIP Interface support

New BAdIs (Business Add-In)

CCMS monitoring support


Key Benefits:

• Significant cost savings from efficiency gains by replacing manual data entry,

reduce risk of errors, reduce TCO with standard approach

SAP Digital Asset Management 7.2 Generic SAP business object Meta data integration into DAM

SAP ERP (ECC) Master/material data consistency with media


SAP Digital Asset Management 7.2 Automatic meta data synchronization

Change of material group or description

in SAP will be directly synchronized to

linked DAM assets

Sync digital assets to

business objects

SAP NetWeaver event

ABAP Sync triggers

Key Benefits:

• Significant cost savings from efficiency gains by replacing manual data entry,

reduce risk of errors, reduce TCO with standard approach


Search Facets for

SAP Vendor or Article

group (fast drill-down

into assets)

SAP Article ID +

selected meta data

for accurate

classifications

SAP Digital Asset Management 7.2 Consistent views of digital assets & SAP master data

Key Benefits:

• Leverage product data to classify and associate media


SAP Digital Asset Management 7.2 Digital Asset List SAP User Interface

View, Download, or

launch native DAM UI

trough SSO

Key Benefits:

• Bring product master data and media together - seamlessly

Visual overview of all

assets relating to BO

Navigate directly from

object services to show

all Digital Assets relating

to current object (e.g.

Catalog)

SAP UI CHIP Interface

support


SAP Digital Asset Management 7.2 New BAdIs (Business Add-In)

Key Benefits:

• Simplify Collaboration, support custom requirements

Supports custom actions on digital assets

Example:

collaboration of tasks

and folders

propagating CRM

data to DAM


SAP Digital Asset Management 7.2 CCMS monitoring support

Checking the system status and the operating modes

Detecting and correcting potential problems as quickly as possible

An early diagnosis of potential problems, such as resource

problems in a host or database system, which could affect the SAP

system


Business Challenges addressed by SAP DAM

Reducing Cost Increased Productivity Reduce the working time to locate media.

Better use of employee time spent finding, reformatting and

delivering information.

Avoid Duplicate costs.

Avoid marketing recalls when wrong media or unlicensed

media used

Reduce marketing expenditure

Avoid agency fees for adapting to new channels like social

media, digital signage, kiosks, mobile apps

Rationalise multiple silos, storage and hardware

Employee time to locate media

Secure Self Service portal managed by one or two employees,

utilise digital distribution rather than couriers.

Single source of the truth – one version managed centrally

Reduce asset creation cycle time – remove bottlenecks

Early visibility of marketing assets

Quickly preview media files

Better communication. Media is integrated into marketing

automation and license data is maintained

Leverage the existing assets with better re-use and re-

purposing for other channels.

Provide tools and technology into the marketer’s hands to

simplify processes.

Managing Risk Exploiting Opportunity Achieve better Brand Consistency

Manage and automate asset expiry

Control asset security and licensing

Control approval workflows

Full audit of the media usage

Compliance to Advertising standards

Exploit licensing terms (regional, global, whole collections as

opposed to individual items)

Provide branded partner portals and services

Adopt to new channels and syndication opportunities

Improved time to market


Business Transformation With Enterprise Content Management for SAP

Procurement

Excellence

Production

& Operation

Excellence

Customer

Excellence

Human

Resources

Excellence

Financial

Excellence

Information

Technology

Excellence

content -enr iched business processes


Introducing ECM for Customer Excellence Key Challenges in Marketing, Sales & Customer Service

How to manage the brand and market

consistently across increasingly complex interaction channels?

Marketing

How to turn every

customer contact into a sales opportunity?

Sales

How to balance

customer management efficiencies with

customer and revenue requirements?

Customer Service

How to reduce time to market and improve efficiencies?


Branded Communication

Templates

Assemble Customer

Communication

Plan Campaign Execute Campaign Distribute Customer

Communication

Create Campaign

Create Campaign

Follow through Deliver

SAP Archiving by OpenText

Creative artwork, re-use, re-

purpose or re-design

Productspecific Assets

Marketing Plan

Create Marketing Plan

Campaign specific Assets

Multichannel Distribution Select Customer

Communication

Product Offers

Use assets in Templates

Plan Campaign

SAP Digital Asset

Management

Reord Interaction

Update Customer

Record

Update

Store Customer

Communication

SAP Extended ECM SAP Digital Asset

Managment

CRM Budgeting and Planning

DAM Creative artwork

planning (re-purpose, re-use,

or create)

SAP Document

Presentment

SAP Digital Asset

Management

Campaign specific Assets

Collaboration

SAP CRM

SAP Document

Presentment

SAP Digital Asset

Management

SAP Document

Presentment

Introducing ECM for Customer Excellence How it works

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Introducing ECM for Customer Excellence Digital Assets in Campaigns

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Introducing ECM for Customer Excellence Preview, Approve and Publish Campaign


Fulltext Search

Standardized Folder

Structure

Content Filter and

Activity Feed

Introducing ECM for Customer Excellence 360 View of Customer Communications


SAP Digital Asset Management v7.2 Key Points To Take Home

SAP DAM makes media management easy

DAMLink delivers;

Extended Integration with SAP

Event integration from DAM to SAP

Generic SAP master data integration

Support for SAP Document Presentment

SAP product standards for Operations & Support

SAP DAM is one component of our Customer

Excellence proposition


And Finally Introducing Extended ECM – DAM Integration

Preview of media item

selected in thumbnail

section below

Extended ECM Facet

Browsing on DAM

provided image metadata

Thumbnails for media files


Want to know more?

http://www.sap.com/solutions/solutionextensions/digital-asset-mgmt

SAP Digital Asset Management by OpenText v7.2.1 is now available from SAP

Alternatively contact;

Richard Butlin

Program Manager SAP DAM

+41 (0) 7932 71897

Email:

[email protected]






SAP Digital Asset Management v7.2_- Whats New?

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