SAP Business All-in-One and IBM DB2 Co-Marketing Program 2008 Campaign Adaptation Package

SAP Business All-in-One and IBM DB2Co-Marketing Program 2008

Campaign Adaptation Package

Revised April 21, 2008

Introduction

Campaign Overview

Campaign Adaptation, Roll-out and Funding

Creative Assets / Localization Process

Data

Telemarketing

Lead Management and Reporting

Contacts

SAP & IBM Co-Marketing Campaign 2008, Page 3

Introduction

This campaign adaptation package will provide the guidance and information you need to fully benefit from the SAP Business All-In-One and IBM DB2 – the A1/DB2 - Demand Generation Campaign.

You will find a comprehensive overview of the program, business objectives, marketing assets available, as well as funding and performance reporting model.

A Global Project Office (GPO) agency – KMA One – will support you in campaign roll out. You will have a country project manager who will help you in executing the demand generation program within scope, efficiently, effectively and within your budget.

The global project owners are listed at the end of this presentation. Please do not hesitate to contact them with questions.


A1DB2 - What is it?

Worldwide Co-Marketing campaign jointly developed by SAP and IBM featuring the software bundle - SAP Business All-in-One and IBM DB2 optimized for SAP. Features:•Roll-out to selected countries•Localize in country and execute via SAP channel partners

• one integrated solution offering • an attractive price bundle• integrated installation• one stop service and support• partner recruitment, activation and enablement

The Campaign: •Offers a range of multi-touch contact strategies from which you can choose, including master assets•Supports you in achieving your market and business KPIs •Provides different response channels•Includes a broad choice of offers•Will be localized and executed•Standardized execution platform linking with your local process


Benefits of the Solution Bundle offered by this campaign

SAP Business All-in-One and IBM DB2 optimized for SAP is:

• Designed to meet the specific needs of growing & emerging businesses

• Supported by a comprehensive network of SAP business partners.

• Easy to implement, easy to use and affordable.

• Shown in multiple analyst studies to deliver exceptionally low cost of ownership.

• Known to drive efficiency and allow for a rapid return on investment.

• Fast, resilient and scalable - so it can grow the business, and protect the company’s investment in the long term.

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Campaign Overview: Key Information

Solution SAP Business All-in-One and IBM DB2 optimized for SAP

Objective Generate high quality leads for SAP SME industry solutions based on the joint SAP IBM A1/DB2 solution offering.

Messaging SAP Business All-in-One and IBM DB2 comes as one integrated product: a function no other database vendor provides. From integrated installation to one stop service and support – one product, one installment, one maintenance schedule.

Nominated Countries Brazil, China, France, Germany, India, Italy, Malaysia, Netherlands, Nordics, Russia, Singapore, Spain, Thailand, UK/Ireland, US/Canada

Target Industries Cross-Industry (assets flexible for industrialized local focus)

Target Job Responsibilities

Priority 1: C-Level (CEO, COO, CFO, CIO, Managing Director)Priority 2: Line of Business (Sales & Marketing Executives, IT Executives, Chief Strategist, IT Architect, IT Manager)Priority 3: Application Manager

Contact Size Depending on targetable market; minimum 150 to maximum 1,000 accounts per individual channel partner with a maximum of 3 channel partners per country.

SME Audience Segmentation

Annual revenues between 50M Euro and 500M Euro. Between 250 – 1,000 employees (figures to be defined locally).

Contact Strategies Countries select from combinations of Proposal on Every Desk (PoED), Event Led and Drive to Landing Page

Offers SAP Financing Offer Lunch & Learn Event (funded locally)DB2 Try and Buy CD Webinar (funded locally)Customer video Partner DB2 rebatePoED self assessment tool Other (defined locally)PoED spotlight video

Timing Campaign execution to be completed end of Q4 2008


Campaign Overview: Key Objectives

• Build SME solutions awareness and increase market share in targeted industries and geographies

• Differentiate SAP Business All-in-One and IBM DB2 solutions from competitors

• Support SAP Channel Partners by directly generating demand

• Partner recruitment, activation, enablement


Campaign Overview: Offers

SAP Financing Offer• An all-inclusive package applies to the financing of both large and small-scale IT

projects. This service covers all the costs with a flexible repayment plan. This service includes all costs for hardware, software, customizing, implementation, training, consulting, and service, as well as for maintenance during the first year. The first installment only becomes due once the system is live in a company. In addition, the credit is not subject to a Basel II credit-worthiness check. Watch the “Animated Customer Reference Video” for a detailed explanation:http://www.sap.com/services/sapfinancing/index.epx**Attention: The video is available in English language only.

A1DB2 DVD • An offer towards identified IT/Technology oriented audiences. It contains analyst

reports, whitepapers and customer references.**Attention: The DVD is available in English language only

IBM DB2 Try and Buy CD• An offer specifically targeted at the IT audience

**Attention: The CD is available in English language only.

Interactive Self Assessment Tool • An interactive ROI assessment tool that is easy to use and illustrates the value and

benefits of the SAP Business All-in-One solution**Attention: Only available to those participating in Strategy #1: Direct Marketing


Campaign Overview: Offers continued

Spotlight video• A 5-10 minute video describing the features and benefits of the solution. The

instant video is a very effective touch/offer that will help condition and qualify prospects. In addition, it will assist both partners and end users in understanding the solution.

**Attention: Only available to those participating in Strategy #1: Direct Marketing and Strategy #3 Web DrivenLunch & Learn Event • Organized and executed locally by SAP, IBM and the SAP Channel Partner.

Prospects will be invited to join a meeting with the SAP Channel Partner, SAP and IBM experts.

• Lunch will be offered, and the event will be an ideal opportunity to start a conversation with the prospects.

• Welcome-Kit (solution brief, welcome letter) will be handed-out to the prospects.• Content and funding are provided by the local team.Webinar• Organized locally by SAP, IBM and the SAP Channel Partner. • Sharing a presentation/information via telephone and the internet.• Content and funding are provided by the local team.Additional offer (defined and funded locally)•Countries can define their own offers; examples include: • One year no-cost maintenance of DB2 for new customers of SAP Business All-in-

One solutions and IBM DB2• No-cost on site assessment of business environment


Contact Strategy Options

Each country can base their campaign on one of three contact strategies

Strategy #1: Tool and Spotlight - Proposal on Every Desk (PoED) ***NEW in 2008***• A customer mailer – a letter with a “proposal” attachment and ROI illustration, followed by

lead generation telemarketing follow-up calls• Spotlight Video – a 5 to 10 minute video to describe the features and benefits of the IBM

SAP Business All-in-One solution. The instant video is a very effective touch/offer that will help condition and qualify prospects. In addition, the video will assist both partners and end users in understanding the solution.

• Interactive Self Assessment Tool – an easy-to-use self-assessment tool that illustrates the value and benefits of the IBM SAP Business All-in-One solution.

Strategy #2: Spotlight- Proposal on Every Desk (PoED) ***NEW in 2008***• A customer mailer – a letter with a “proposal” attachment and ROI illustration , followed by

lead generation telemarketing follow-up calls

• Spotlight Video – a 5 to 10 minute video to describe the features and benefits of the IBM SAP Business All-in-One solution. The instant video is a very effective touch/offer that will help condition and qualify prospects. In addition, the video will assist both partners and end users in understanding the solution.

Strategy #3: Traditional• Traditional assets for a direct marketing, webinar or event-driven campaign including

postcard, letter, brochure and telemarketing


Proposal on Every Desk - Overview

Normal mailers and brochuresGeneralized features and

benefits

Real proposalsSpecific and

detailed costs, benefits and

ROI

Proposal-on-Every-Desk mailers are between “normal” mailers and real proposals

PoED mailersSpecific, graphical illustrations of costs, benefits

and ROI

PoED mailers have proved to be:More effective in getting attention and responsesParticularly effective when promoting extensive solutions – such as ERP Particularly powerful in small and medium enterprises

These contacts may have no idea of the cost or return of such solutions Talking specific numbers up front:

Gets attention Overcomes the attitude “SAP is only affordable to huge enterprises” Conditions and qualifies the prospect


Touch 1: Direct Marketing – PoED, tool based• PoED mailer enhances the traditional passive mailer and takes the reader toward a real proposal for

the solution. It illustrates specific solution costs, specific benefits, and illustrates the Return on Investment (ROI). The graphics are taken from the partner’s specific tool.

• A Spotlight Video is offered as a very effective touch that will help condition and qualify prospects. The video is based on a demonstration of the tool. In addition the video will assist both partners and end users in understanding the solution.

• The tool is offered as a link. This allows the prospect to “play” with the parameters to tailor the cost/benefit/ROI comparison to his/her specific situation.

Touch 2: Lead generation telemarketing• Skilled telemarketers make follow-up calls.

Direct Marketing-Proposal on Every Desk (PoED)–Contact Strategy

PoED letterAssessment Tool

Spotlight Video


Direct Marketing - Proposal on Every Desk (PoED) – Flow

Offers madeOffers madein touchin touch

MQLs generatedMQLs generated(Marketing Qualified Leads)(Marketing Qualified Leads)

Type of touchType of touchand contentand content

Touch 2Touch 2

Lead GenerationTelemarketing Calls

Direct mail package“Proposal on Every Desk”

Touch 1Touch 1

Watch Spotlight VideoUse the interactive tool

Go to Landing PageContact us (email or phone)

Watch Spotlight VideoUse the interactive tool

Go to Landing Page

Lead Profile to Partner, SAP and IBM


Event Driven - Contact Strategy

This contact strategy uses traditional A1DB2 marketing assets

Touch 1: Postcard• Postcard Mailing with locally defined campaign offer and Lunch & Learn Event

details

Touch 2: Direct mail • Direct Mail Package with detailed bundle description to non-responders and invite

to Event together with locally defined campaign offer

Touch 3: Event boosting telemarketing• Invitation to Event or Webinar to responders and non-responders through the local

call center

Touch 4: Lunch & Learn or Webinar Event• Either:

• Lunch & Learn Event organized locallyOR

• Webinar held through internet and teleconference facility

Touch 5: Lead generation telemarketing• Call Center follow-up to all participants and non-participants with locally defined

campaign offer


Event Driven - Process Flow


MQLs generatedMQLs generated(Marketing Qualified Leads)(Marketing Qualified Leads)


Touch 5Touch 5

Direct mail Package

Touch 2Touch 2

Landing Page


Postcard Mailing

Touch 1Touch 1

Go to Landing PageContact us (email/phone)

Touch 3Touch 3

Event Invitation Calls

Touch 4Touch 4

Webinar

Lunch & Learn Event

OR

Register for eventGo to Landing Page

Contact us (email/phone)

Register for eventGo to Landing Page


During the webinar or event you can make many types of offers


Web Driven-Proposal on Every Desk (PoED)–Contact Strategy

Touch 1: Web Driven- Proposal on Every Desk (PoED)• PoED mailer enhances the traditional passive mailer and takes the reader toward a real proposal

for the solution. It illustrates specific solution costs, specific benefits, and illustrates the Return on Investment (ROI).

• A Spotlight Video is offered as a very effective touch that will help condition and qualify prospects. The video is based on a demonstration of the tool. In addition the video will assist both partners and end users in understanding the solution.

• Does NOT include Self-assessment tool

Touch 2: Lead generation telemarketing• Skilled telemarketers make follow-up calls.

PoED Letter

Spotlight Video


Web Driven- Proposal on Every Desk (PoED) – Flow


MQLs generated MQLs generated (Marketing Qualified Leads)(Marketing Qualified Leads)


Touch 2Touch 2


Direct mail package“Proposal on Every Desk”

Touch 1Touch 1

Watch Spotlight VideoGo to Landing Page

Contact us (email or phone)

Watch Spotlight VideoGo to Landing Page


No Self Assessment

Tool

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Campaign Roll-out

IBM and SAP have created a world-wide program engaging the Global Project Office (KMA) to support country project managers in executing their campaigns.


Campaign Roll-out continued

Collaboration Team Spaces: Each member of the country team will have access to a confidential country collaboration space, as well as a shared country collaboration space containing information necessary to run campaigns locally.


Campaign Roll-out continued

Each country will execute their contact strategy of choice by using the 2008 marketing assets available via the A1DB2 shared country collaboration space.


Funding• 100% Global Funding (IBM/SAP). No local funding required. (If a country chooses

to implement Webinars or events – then local funding will be needed for these.)

• Global budget is allocated and managed in US$• Global Project Office will manage your budget. The GPO will assist you with

budget management in the following ways:• Post execution budget on your country collaboration space• Engage the execution agencies (nominated by the country team) to:

• Request proposals• Issue purchase orders• Process agency invoices (upon your certification and approval)• Pay agencies

Assumptions• Requires participation of 2 to 3 partners per country and global approval • Utilizes 2008 SAP Business All-in-One master assets• Execution agencies must be capable of managing project budget in US$

(includes submitting proposals and invoices in US$ and English language and receiving international payments in US$)

Campaign Funding


Campaign Budget Allocation Process


Global Project Office (GPO) Support

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Creative Asset Samples

Screen shots of all available master assets are compiled in a separate presentation. LINK to be provided

Proposal on Every Desk (PoED) letter

ROI Assessment Tool

Spotlight Video

Event Invite

Postcard


Adaptation Package Usage Guide

• The layouts contain certain elements set with a predefined color (blue) as a placeholder only (Bar & Logo) and must be edited to create the Channel Partner corporate color formula.

• The magenta marked areas in the layout master documents and in the Word documents are allocated to the SAP Channel Partners input.

• The Channel Partner logo must be 30% larger in area than the SAP Partner logo, with a total area of 428 mm.

• In the Word documents the yellow areas refer to industry-specific input.

• This Campaign Adaptation Package contains asset samples only, all source files can be found at the A1DB2 Shared Country collaboration space on https://a1db2.centraldesktop.com

• No SAP Corporate colours or SAP corporate fonts should be used. The complete Guidebook can be found by clicking on this picture:


Asset Localization Rules

• Your localized assets should be customized considering all local corporate guidelines, requirements and conditions. For example:

• Local targeting and segmentation priorities• Cultural suitability• Availability/relevance of offers• Specific industry needs/pain points• Legal and OneVoice requirements and approvals• Local postal regulations• Contact details• Available budget

• Country Project Managers are responsible for ensuring corporate standards are met.

• An enablement video has been produced by the Global Project Office to assist you in localizing your assets.

• Logon to the A1DB2 Shared Country collaboration space to access this short video as well as others (see next slide)

• https://a1db2.centraldesktop.com• Request logon and password by sending an email to [email protected]


Asset Localization Rules: GPO Enablement Videos

The Global Project Office has created a set of enablement videos to assist you in localizing and executing your campaigns. Access these videos by logging onto the A1DB2 Shared Country Collaboration space.


Proposal on Every Desk (PoED) Letter Localization

Master letter Master graphics Letter assets provided as follows: In US English and US$ Master letter file

Cover letter Two-page attachment

Separate graphics file For translating graphics before

inserting into translated letter

Localized letter ready for merging and mailing

Localization includes: Language translation

In letter text and graphics Conversion and adjustment of cost/benefit estimates

In letter text and graphics Adding local partner name/logo Adjustment for country legal/communications policy Adjustment of addressing:

Master uses unfolded letter in large window envelopeNeed to either:

Adjust for local postal window envelop regulationsAdjust for addressing directly on envelope


Web Driven PoED - Spotlight Video Localization

Master script Master slides Video assets provided as follows: In US English and US$ Master script PowerPoint slides as used in the video A sample video (the one that will be used in the US)


In script and slides Conversion and adjustment of cost/benefit estimates

In script and slides Adding local “contact us” information

Phone, email, landing page Adjustment for country legal/communications policy Sending the resulting files to the GPO

Sample video

Localize scriptLocalize script

Country.ppt

Localize slidesLocalize slides

Record local Record local narrationnarration

Country.wav

GPOGPOProduce video

Post on country micrositeSend link to country

Production by the GPO includes: Combining the localized narration and slides into a video Adjusting the timing to fit the narration Posting the video files on the country’s campaign microsite Providing the country with the link to the video


Direct Marketing PoED - Spotlight Video Localization

Master script Master slides Video assets provided as follows: In US English and US$ Master script PowerPoint slides as used in the video A sample video (the one that will be used in the US)

Including a demo of the tool


In script and slides Conversion and adjustment of cost/benefit estimates

In script and slidesEnsuring consistency with local interactive tool

Adding local “contact us” informationPhone, email, landing page

Adjustment for country legal/communications policy Sending the resulting files to the GPO[Note: the tool demo in the video will be simulated such that localizing it only

requires modifying PowerPoint slides.]

Sample video

Localize scriptLocalize script

Country.ppt

Localize slidesLocalize slides

Record local Record local narrationnarration

Country.wav

GPOGPOProduce video

Post on country micrositeSend link to country

Production by the GPO includes: Combining the localized narration and slides into a video Adjusting the timing to fit the narration Posting the video files on the country’s campaign microsite Providing the country with the link to the video


Direct Marketing PoED-Interactive Self Assessment Tool Localization

Localization tool Tool assets provided as follows: In US English and US$ A sample tool (one that will be used in the US by a

specific sales partner) A self-documenting localization tool:

Guides you through localizing each element

The localization tool guides the process, including: Localizing each element visible in the tool

Headings, paragraphs, disclaimers Currency symbol and each cost/benefit estimate

Localizing the hidden tables that drive the logic of the tool Cost/benefit estimates by size of customer

Providing name/logo of the specific sales partner The localization tool shows most changes in real time Final integration and testing is done by the GPO[Note: the tool is specific to each sales partner. If a country is using the tool-

based PoED approach with more than one sales partner firm, this process will be repeated for each.]

Sample tool

GPOGPOTest all localization changes

Adjust if neededPublish final tool

Final testing and production by the GPO includes: Testing the effect of each localization change Minor adjustments (such as headings that wrap) Removing the localization dialogs Publishing the final localized tool

Localize files

The tool is localized The tool is localized using a special version using a special version of the tool that prompts of the tool that prompts

for changes to each for changes to each element, one at a time.element, one at a time.

Localize toolLocalize tool


Landing Page Localization and Process

Two options for the A1DB2 2008 campaign landing page:

Option 1: Engage with Agencyteam Stuttgart (ATS) for online execution support

•Local team/execution agency will translate and localize the landing page copy deck.

•The website hosting, subscriptions reporting and online tracking will be done by ATS including the distribution of responders to the telemarketing vendor for lead verification.

Option 2: Local online content integration and local online execution

•Local team/execution agency will integrate the campaign landing page into an existing country website and report responders to the telemarketing vendor for lead follow-up.

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Target Audience

Target Companies Approximate annual revenue between 50M and 500M EuroMid-size enterprises (figures to be defined locally)Between 250 – 1,000 employees (figures to be defined locally)

Target Industries Wholesale, Retail, Professional Services, Mill, Consumer Product Goods, Cross-Industry

Target Job Responsibilities

Priority 1: C-Level (CEO, COO, CFO, CIO, Managing Director)Priority 2: Line of Business (Sales & Marketing Executives, IT Executives, Chief Strategist, IT Architect, IT Manager)Priority 3: Application Manager

Account/Contact Size Depending on target market: minimum 150 to maximum 1,000 accounts per individual channel partner with a maximum of 3 channel partners per country.

• The target audience for your campaign should be defined locally, however here are some basic components/guidelines.

• Keep in mind that your country Key Performance Indicators (KPIs) have been created and agreed upon based on the total number of ACCOUNTS (not contacts) in your campaign audience.


Suggested Data Resources

Local SAP team to provide:• List of existing customers and prospects, blacklist and seed list

Local Channel Partner to provide:• List of existing customers and prospects, blacklist and seed list

Local IBM team to provide:• List of customers, blacklist and seed list

Local execution agency to provide• List from data broker (if needed) and seed list

Definition table

Blacklist Contacts that should be excluded from the campaign. For example, existing customers and contacts who have requested to be suppressed from marketing activity.

Seed list Local country and global stakeholders’ company addresses plus an additional 10 samples for the global marketing team.


GPO – Optional – Data Acquisition Support

In the unlikely event that a country cannot source its own data, the GPO will provide assistance with data acquisition as shown here

Note: This process is only for countries that are not self-sufficient in acquiring data

If this support is of interest to your country, ask for details in an early country/GPO review meeting.

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Telemarketing Agency Nomination and Requirements

Normal Telemarketing Agency nomination process:• SAP/IBM country team nominates the agency they want to use. • Telemarketing vendor should be able to:

• Make sophisticated outbound calls

• Provide inbound response handling

• Provide efficient fulfillment

• Manage the project in English and US$

• Recommend a dry run with stakeholders prior to launching of project

Recommendation: nominate a telemarketing center that is already trained in SAP solutions and is an approved vendor of IBM and/or SAP.

Project management in English and US$ includes: Provide proposals and invoices in English and US$ Accept international payment in US$.

Country

Nominate preferred agency.

GPO

Issue RFP to agency.

Receive proposal

Approve technical validity of proposal

Approve proposal including costs

Issue purchase order to approved agency


Telemarketing Call Guide

• The call guide:• Provides guidance in developing the local telemarketing script.

• Prepares the caller by: • Explaining the campaign• Showing creative assets

• Is not intended to be used as a verbatim script. Rather it illustrates possible approaches to handle inbound and outbound SAP and IBM Co-Marketing calls.

• There will be a link here for the KMA produced tele guide


The country SAP/IBM Project Team are responsible for directing the assigned agency to perform the following:

• Setting up a response mechanism for phone and email (toll-free phone and fax numbers and dedicated email box)

• Collecting contact information for responders:• Addresses, phone numbers, email addresses, etc

• Fulfilling the requests of each responder for the following:- SAP Financing Offer via e-mail- A1DB2 DVD- DB2 Try and Buy CD ROM by mail or link via e-mail- Solution information for SAP, IBM, or Channel Partner by mail and/or email- Self Assessment ROI tool, prospect accesses it via web link- Spotlight video

• Lead Qualification – using lead criteria provided by the global campaign• Collecting and communicating undeliverable mails to project team.• Part of the telemarketing agency’s role is to complete a profile for each lead

using a form (DET) provided by the GPO. This cost should be taken into consideration when providing their proposal.

• Sending the DET to IBM, SAP and GPO within 2 days of generating each lead• Complete GPO reporting weekly to provide status and quantity of responses

Response Management Process


Response Management - Process Flow

Response methods – landing page, fax, Response methods – landing page, fax, phonephone

Execution agency – telemarketing call centerExecution agency – telemarketing call center

-Collects all responsesCollects all responses

-Collects undeliverable emailsCollects undeliverable emails

-Sends out fulfillment via post or eMailSends out fulfillment via post or eMail

-Identifies Marketing Qualified Leads (MQLs)Identifies Marketing Qualified Leads (MQLs)

-Adds MQLs to DET; sends to IBM, SAP and GPOAdds MQLs to DET; sends to IBM, SAP and GPO

-Completes GPO reporting weeklyCompletes GPO reporting weekly

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Lead Qualification: Definition

Qualification Level

Criteria fulfilled?

1 2 3 4

Does your company have commitment at an executive level for this project?

Is there adequate budget identified?

When does your company plan to purchase products/services?

Does a project already exist?

Cold 1 of 4 Yes Budget approved < 12 months Project identified

Identified budget amount

12 – 18 months

Team formed> 18 months

Warm 2 of 4 Yes Budget approved < 12 months Project identified


12 – 18 months Team formed

> 18 months

Hot 3 of 4

OR

4 of 4

Yes Budget approved < 12 months Project identified


12 – 18 months Team formed

> 18 months

Explanation:Cold Lead: 1 of the 4 questions in columns 1 to 4 is metWarm Lead: 2 of the 4 questions in columns 1 to 4 are metHot Lead: 3 or 4 of the 4 questions in columns 1 to 4 are met


Lead Management – Big Picture Process

Tele agency

MQLMQL

MQLMQL

SAP & IBM Channel Manager

Sales Partner

Firm

SQLSQL

SQL

WinsWins

Report results to all stakeholders

at all stages


Lead Transfer and Tracking Process – Part 1

Tele agency

MQL

SAP Channel Manager

Sales Partner

Firm

SAP Country Manager

IBM Country Manager

Global Project Office


Lead Transfer and Tracking Process – Part 2

SAP Channel Manager

Sales Partner

Firm



Dashboard Reporting – Global Status

You will have access to a dashboard to see your results as well as how your country is performing versus other countries. The results you share with us are critical and needed in order to populate this dashboard.


Dashboard Reporting – Country Status

Your country results will be reported and shared with the global steering committee.


SAP CRM Reporting Information

Step-by-step instructions on how to manage your leads and opportunities:

Step 1: Campaign creation Step 2: Campaign creation – Assign Global Marketing Element to your

campaign Step 3: Creation of Lead/Opportunity – through Channel Partner in the

Channel Partner Portal

Please assign this Global Marketing Element to your KOBI campaign on individual Channel

Partner level (one unique code by channel partner):

Details and screenshots in back-up slides In depth SAP CRM guidelines/user guide on the SAP corporate portal

CRM-xxxxxxxxxxxxx

Introduction

Campaign Overview



Data

Telemarketing


Contacts


Contacts – Global Stakeholders

SAP

Dr. Werner EberhardtDirector Partner [email protected]

IBM

Tammy TovalSAP Global Marketing Manager+1-713-940-1585 t/l 345 [email protected]

Giovanni Vorstenbosch Global Ecosystem and Partner Marketing+49-6227 [email protected]

John WoodDirector IBM [email protected]


Lisa Keeler +1-770-886-4014

Kimberly Landerfelt+1-770-886-4015

[email protected]

6815 Meadowridge CourtAlpharetta, GA 30005USA

SAP Business All-in-One and IBM DB2 Co-Marketing Program 2008 Campaign Adaptation Package

Documents

ibm db2 comarketing

enablementthe campaign

business kpis

business objectives

marketing assets available

sap sme industry solutions

solution bundle

integrated product