Santa Barbara County Tobacco Prevention Programcadasb.org/wp...Hall-E-Cigarette-presentation-2019.pdf · E-cigarettes are now the most popular tobacco product among youth. Within

Santa Barbara County Tobacco Prevention Program

&

the Coalition of Young Adult Advocates

What do we do?Education, advocacy, and

community outreach efforts

● Educate coalition members on tobacco consumption and usage

● Explore marketing techniques regarding tobacco sales

● Understand how vaping works and the statistics surrounding e-cigarettes

● Examine how flavored products affects smokers

How do companies target

vaping and vape products to

youth and young adults?

• Fun colors

• Youthful-looking models

• Graphic designs

• Flavors that children would

recognize, such as “Fruity

Pebbles” or “Ice Cream

Sunday”

Today there are 68%

more electronic

cigarettes available

in the county of

Santa Barbara than

in 2013.

#protectyourfamily

SHS Policy Work

➔ The City of Solvang is now a smoke-free city as of Dec. 2018

The Flavor Trap

How Tobacco Companies are

Luring Kids with Candy-Flavored

E-cigarettes

Flavored

Tobacco Products

New Tobacco Products

&

Dangers of Youth Nicotine Use

JUUL

● Released in June 2015 by PAX Labs

● Very high nicotine content:59 mg/mL vs. 25 mg/mL in other e-cigs

○ 1 pod = 2 packs of cigarettes

● Salt-based nicotine unique to JUUL

○ Benzoic acid added to nicotine = more comfortable to inhale higher concentrations

○ Faster absorption of nicotine into the body

SALT BASED NICOTINE

=20 CIGARETTES

=20 CIGARETTES

≈41 CIGARETTES

≈75 CIGARETTES

≈90 CIGARETTES

1 Pack of Cigarettes≈20 mg of nicotine

1 Pack of Cigarettes≈20 mg of nicotine

1 JUUL pod≈41.3 mg of nicotine

1 JUUL pod≈41.3 mg of nicotine

1 PHIX pod≈75 mg of nicotine

1 PHIX pod≈75 mg of nicotine

1 Suorin pod≈90 mg of nicotine

1 Suorin pod≈90 mg of nicotine

Cigs in a Podtobaccopreventiontoolkit.stanford.edu

Rising JUUL Popularity

• JUUL’s popularity has grown dramatically, representing 72% of the current electronic smoking device (ESD) market share

• Initially heavily marketed towards youth on social media

Advertising

Increased Popularity

E-cigarettes are now the most popular tobacco product

among youth.

Within Santa Barbara County:

•The the local California Healthy Kids Survey (CHKS) shows that between 2016

and 2018 the use of electronic smoking devices almost doubled from 6% to 10%

in 9th graders and in 11th graders from 8% to 15%.

(California Healthy Kids Survey, Santa Barbara County 2014-2015 Main Report, Module A: Core , page 28)

Cool Mint Crème Brulee Fruit MedleyStrawberryMango

JUUL Pod

How does it compare?

JUUL

MOD

NEW LITERATURE

National Academy of Sciences issued a report in January 2018: Public Health Consequences of E-Cigarettes

FINDINGS

• E-cigarette use increases chances of youth ever using combustible tobacco

• Youth that smoke cigarettes and e-cigarettes end up smoking more cigarettes rather than less

• Insufficient evidence that e-cigarettes are an efficient catalyst for cessation

Dangers of Youth Nicotine Use

Health Effects:

• Key brain receptors impacted: can alter brain development & lead to impaired cognitive functioning later in life

• Higher chance of nicotine addiction

• Greater vulnerability to addiction to other drugs

• Damages lung & heart tissues

Chemicals

• 60 chemicals have been found in e-liquids • Can cause upper respiratory infections

• E-cigarette flavors — even those approved for ingestion — have not been studied for toxicity if inhaled over long periods of time

• Popcorn lung

Questions about emerging products?

Contact Us!Paige Farrenkopf

Santa Barbara County Tobacco Prevention Program

[email protected]

Information and Resources

https://www.juulvapor.com/https://www.cdc.gov/tobacco/basic_information/e-cigarettes/pdfs/parent-teacher-ecig-508.pdfhttps://truthinitiative.org/news/what-are-heat-not-burn-cigaretteshttps://www.reuters.com/investigates/special-report/tobacco-iqos-science/https://tobacco.ucsf.edu/pmis-iqos-heat-not-burn-tobacco-products-just-bad-cigarettes-terms-adverse-effects-blood-vessel-functionhttp://tobaccofreeca.com/http://flavorshookids.org