Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
HistoryThe first car ran on India's
roads in 1897. Until the 1930s, cars were
imported directly, but in very small numbers.
* 1897 First Person to own a car in India - Mr. Foster of
M/s Crompton Greaves Company, Mumbai
* 1901 First Indian to own a car in India - Jamshedji Tata* 1905 First Woman to drive
a car in India - Mrs. Suzanne RD Tata
The Growth JourneyPre 1983 1983-1993 1993-2007 2007-Pre
Era of globalisation andevolution of India as a globalmanufacturing hub
Closed market
• Growth of market limited by supply• Outdated modelsPlayers• Hindustan Motors• Premier• Telco• Ashok Leyland• Mahindra & Mahindra
Japanisation - GOI- Suzuki joint venture to form Maruti Udyog• Joint ventures with companies in commercial vehicles and componentsPlayers• Maruti Udyog• Hindustan Motors• Premier• Telco• Ashok Leyland• Mahindra & Mahindra
Delicensing of sector in 1993• Global major OEMs start assembly in India (Toyota, GM, Ford, Honda, Hyundai)• Imports allowed from April 2001; alignment of duty on components and parts to ASEAN levels• Implementation of VAT
About Automobile Industry
In recent years the automobile industry in India has grown by leaps
and bounds.In India it is one of the largest in the world and one of the fastest
growing globally.The Indian Automobile Industry is
manufacturing over 11 million vehicles and exporting about 1.5
million every year.
Automotive Companies in India Major Multi-national companiesMajor Indian Companies
Top Automobile Players in IndiaMaruti Suzuki India
LimitedHyundai Motor India
LimitedTata Motors
Mahindra & Mahindra Limited
General Motors India Private Limited
Honda Siel Cars Inia Limited
Toyota Kirloskar Motor Private Limited
Hindustan Motors
Analysis Of The Car Industry
PEST ANALYSIS
POLTICAL ENVIRONMENT ECONOMIC ENVIRONMENT
SOCIAL ENVIRONMENTTECHNICAL ENVIRONMENT
PEST Analysis
• POLITICAL– Legislation
• Environment• Company Cars• Competition
– Taxes and Duty– Subsidies
PEST Analysis
PEST Analysis
• POLITICAL– Legislation
• Environment• Company Cars• Competition
– Taxes and Duty– Subsidies
PEST Analysis
• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances
PEST Analysis
PEST Analysis
• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances
PEST Analysis
• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies
PEST Analysis
PEST Analysis
• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies
PEST Analysis
• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos
PEST Analysis
PEST Analysis
• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos
Five Forces Analysis
• THREAT OF ENTRY– East Asian companies - Globalisation– Quotas reduced or abolished– Labour
Five Forces Analysis
• BUYER POWER– High– Imports By Individuals– Distribution Channels– Large Number Of Substitutes– Second Hand Market– Over Capacity– Large purchase
Five Forces Analysis
• SUPPLIER POWER– New Registrations– Just In Time– Brands– Dealerships
Five Forces Analysis
• SUBSTITUTES– Public Transport– Other Segments Of The Market– Similarity Of Product– Alternative Fuels
Five Forces Analysis
• COMPETITIVE RIVALRY– Mature Market– Price Wars– Ease Of Access– Large Number Of Competitors
