Marketing Presentation Instructor: Dr. MAK Chishty
Nov 10, 2014
Marketing Presentation
Instructor: Dr. MAK Chishty
Group Members Nasir Ali – 20414 Suhail Ahmed - 20646
Introduction The company was incorporated in 1967 as
Hoechst Pakistan Limited. Manufacture of pharmaceuticals and specialty chemicals began in 1973. In 1977 the company went public and was listed on the Karachi Stock Exchange.
By virtue of several mergers, acquisitions and divestitures the company underwent several reincarnations over the years. Today, the company is sanofi-aventis Pakistan limited while the corporate identity is simply Sanofi.
VALUES At sanofi-aventis, our values define our ethics
and serve as the moral compass of the company. They are the DNA of the company and distinguish us from other companies.
Innovation Confidence Respect Solidarity Integrity
Flagyl® Review
Flagyl is use for the treatment of infections of anaerobic bacteria or are suspected to be the cause.
Flagyl is active against a wide range of pathogenic micro-organisms notably species of Bacteroides, Fusobacteria, Clostridia, Eubacteria, anaerobic cocci and Gardnerella
Vaginalis.
Flagyl® (Metronidazole)
Flagyl 200mg Tablet: Each film coated tablet contains 200mg of Metronidazole B.P.
Flagyl 400mg Tablet: Each film coated tablet contains 400mg of Metronidazole B.P.
Flagyl Suspension: Each 5ml of suspension contains Metronidazole Benzoate equivalent to 200mg of Metronidazole B.P.
Flagyl Infusion: Each 100ml bottle contains 500mg of Metronidazole B.P. (0.5%W/V).
Alternates
Gramex By Platinum Pharmaceuticals
Entamizole By Abbot
Klint By Sami Pharmaceuticals
Metodine By Searle Pharmaceuticals
Distribution Channel Direct Authorized distributors Whole Sellers.
Market Segmentation Pathogenic micro-organisms notably species
of Bacteroides Fusobacteria Clostridia Eubacteria Anaerobic cocci Gardnerella vaginalis
Target Marketing
The reason that pharmaceutical is fragmented market so we use target marketing techniques.
To those specialized physicians that are particularly practice in the segmented areas. General physician , surgeons etc.
SWOT AnalysisStrengths: Available in 4 variants Low Operating Overhead means High
Manageability Skills Research product. Market Leader State-of-the-art laboratory equipment and an
experienced research staff High Branding, they are at grass root level.
SWOT AnalysisWeaknesses: High-Risk Business Modeling means if a new
research is there in market that reject the on going research, the whole business model goes down.
Outdated medical equipment.
SWOT AnalysisOpportunities: Health-conscious consumers Recently published research Increased demand for pharmaceutical
products. Changes in Food and Drug Administration
standards.
SWOT AnalysisThreats: Increased government regulation Rivals A declining economy Increasing research and development (R&D)
costs A decrease in the global population. Political conditions
Marketing MixProduct (Pricing)
Flagyl has maximum market coverage pricing objectives.
Product 200mgPer Tablet
Price (PKR)
400mgPer Tablet
Price (PKR)
Injection (PKR)
Syrup100ml Price
(PKR)
Flagyl 1 1.5 78 32
Klint 1 1.5 N/A 35
Gramex N/A 2 N/A N/A
Metodine N/A 2 N/A N/A
Product Entamizole DS
(PKR)
Entamizole Tablet (PKR)
Entamizole Suspension
(PKR)
Entamizole
3 5 32
Marketing MixPlacement
Their Head office is at Karachi, at Korangi Industrial Area.
Marketing MixPlacement Sanofi-Aventis is present all over Pakistan comprising of 15 Distribution Centers at: Karachi Lahore Hyderabad Sukkur Bahawalpur Multan Quetta Faisalabad Sargodha Rawalpindi Gujranwala Peshawar Mardan Swat Gilgit
Regional Sales Office Sanofi-Aventis has 3 regional sales offices at: Karachi Lahore Rawalpindi
Marketing MixPlacement
Their Manufacturing and Industrial affairs are at Wah Cantt.
Marketing MixPositioning
Antiamoebic Anti-infective Generally Positioned use as anti-mycotic
(Antifungus) . Use for stomach disorder.
Promotional Strategy Medical Campaigns Chemist Trainings Doctors Presentation Promotions Samples Give-Aways Volume discounts (for distributors)
Differentiation High quality Packaging Market Leader Specific Composition of Metronidazole only Other Competitors like: Entamizole Tablet contains Diloxanide furoate 250mg
Metronidazole 200mg Entamizole DS contains Diloxanide furoate 500mg
Metronidazole 400mg Entamizole Suspension contains Diloxanide furoate
250mgMetronidazole benzoate 320mg equiv to metronidazole 200mg
Proven Results
Market ShareData By IMS
Product Value Unit Sales Growth Market Share
Flagyl 1428626606 21294917 0.74% 17.17%
Entamizole 427335442 9815194 0.22% 15.72%
Klint 47928616 906151 0.22% 301.64%
Metodine 18102115 480985 0.01% -89.14%
Gramex 9579406 74144 0.00% -13.03%
Value: Total Value in Pharmaceutical Market.Unit Sale: Number of Units Sold.Growth: Growth Rate in Pharmaceutical Market.Market Share: Total Share of Product in Pharmaceutical Market.
Recommendations Sustain better relationship with stake holders. Increase market coverage. Add more distribution channels. Sales promotions. Relationship with doctors.