Sanjan Sabherwal Portfolio 2013

SanjanSabherwal

portfolio

Design for Industry, Year 3

Head of Sales

6 Month Placement Student

Hello!

Temporary Work at Kinneir Dufort

Bowers & WilkinsDesign three wireless portable speakers for a new target market

Our InspirationJambox

Our Market Competition

Chris, 29Single

Owns an Audi A3Reads GQ

Senior PR Agent

Enjoys Soft Rock

Bose Soundlink

Arcam Rcube

nice detailing, long battery life. £250

Great sound but too clunky. £350

Portable, simple, multifunctional just right. £150

PERSONA

The BlackbirdThe volume and music is all controlled from its source device.

For the man on the move.

We wanted to create an elegant range of products with simple controls. The Blackbird and Nest is a ‘What if’ concept.

Bass resonance technology is placed in the wingsamplifying the music using the surface it’s placed upon.

The NestThe Nest is a wireless charging dock for the Blackbird and its hollow shape optimises sound quality for home listening.

By sliding open the speaker cover, both power and Bluetooth are switched on.

For entertaining at home. Place the blackbird onto the Nest

The Boson

The Volume is adjusted by a touch sensitive slider on the top of the Boson.

For entertaining at home.

We simplified the form factors of the Boson and Apollo to fit with B&W current consumer speaker range.

We included a volume control on the Boson because in the home, the user is more likely to be away from their phone.

Inspiration - The PM1 by B&W

The Apollo

ON

For the man on the move.Inspiration - The MM1 by B&W

Current Packaging Inconsistent

Our Packaging

B&Ws A7

Bowers & Wilkins’ own wireless portable speaker £700

The Accidental Hero

READY TO GO

Design a post-operation product that would improve the recovery of a patient.

THE BRIEF

Post-operative depression can be caused by medication, isolation, lack of information and disorientation. It affects over 50% of all patients.

POST-OPERATIVE DEPRESSION

Character inspiration

Ade is a soft toy that children recieve when they visit hospital for an operation. He is a tool to allow nursing staff and parents to identify anxiety before and after the procedure.

Children project their emotions onto soft toys. Ade can indicate how the child is feeling and prevent depressions onset.

WHO IS ADE?

CHARACTER DEVELOPMENTFriendly, Child-like, Vibrant

Ade’s suit is orange to stimulate & energize the child. His high visiblity will remind nursing staff to check on the patient’s mood in hospital.

I’m Ready

I Don't stop for anyone. Especially not little super 'heroes' HAHA

STOPPP! Not so fast you thief!

This isn't the last you'll see of me BOY. Just you wait!!I've stopped you once and I'll stop

you again Sprinter and next time I wont be injured... hopefully.

A comic-strip designed to entertain the injured child as well as tell Ade’s story.

He has the power of flight but no speed or agility. His weight causes him to be clumsy. He stops the villain from robbing the bank by knocking into him. The inad-vertent saviour injures himself. The wrong-doer does time, whilst Ade is treated in the City Hospital for his injuries.

The message: you can’t be super all the time.

ADE’S STORY: A COMIC BOOK INSERT

ADE is heavy, which has a calming effect on young people.

His cape can be flipped over his head and become a hospital robe.

INTERACTION

The packaging was inspired by a first aid box. Itscontents, Ade, a comic and fact-file containing small pieces of information about bones in the body, differentmachines and injections.

The box allows the patient to read the comic with one hand.

Non Literal FormExploring product semantics and detailing

Concept 1 A form that can be cradled in the hands and looked into.A hybrid of digital interaction and sculptural aesthetics.

Concept 2 A form inspired by the spinning top and the telescope. An exploration of opening mechanisms with the aim of delighting.

The telescopic feature was suggested by the series of rings when the object is seen from above.

The eye piece’s lip indicated it needed to be pulled upwards. The hole is concave, guiding the user to look in.

By seeing their surroundings through an orange filter, I wanted the viewer to experience something new!

The New Everyday

Designing for a future of ambient technology with Rhydian Lewis

The new personal bookmarking experience

KEY INSIGHT

People have replaced private bookmarking with sharing content on social media profiles because it is nicely presented and convenientto access.

People should enjoy collecting digital media without being concerned about a public audience.

vs

Pinboard encourages you to ‘Keep’ media true to your interests.

When you ‘Keep’ videos, photos, articles, notes etc. on your devices every day, they are automatically added to your Pinboard at home.

Pinboard is an interactive display that beautifully presents digital media you’ve collected.

A smartphone application allows users to easily personalise their Pinboard background.

Companies like Groupon and Odeon could offercoupons and e-tickets that users keep. HSBC could send e-receipts and statements directly to your Pinboard.

Features

Pinboard also connects to your computer and creates a folder – similar to Dropbox. Users can choose to save valuable files permanently.

Two black stripes indicate video thumbnails. Double-tap to play the file.

Single-tapping an item reveals additional information and gives users the option to save media.

Music files are shown as greyscale album art. Double-tapping plays the song. When active, the image switches to full colour.

Pinboard wirelessly connects to speaker systems instead of having an audio output inbuilt.

Media will fade unless interacted with or ‘pinned’ over a week. This reassures users that media can be discarded and conversely engages users to celebrate their memories by revisiting them.

Media added to Pinboard is not permanent.

InteractionTo see our interaction video please visit: http://vimeo.com/40872222

Day 1

Day 7

Pinching Rotating Pushing

Arrange by...

tell

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Stuff.ms www.shift.msResearch.ms Blog.ms

A social network for young peoplewith Multiple Sclerosis.

A Six Month Placement at

To see my workflow please visit: http://sanjansabherwal.tumblr.com

tell

us

what

you

Think

Stuff.ms www.shift.msResearch.ms Blog.ms

A community of people with multiple sclerosiswww.shift.ms

Devrim CelalUltra -Trail du Mont Blanc 2012

A community of people with multiple sclerosiswww.shift.ms

Devrim CelalRacing the Planet, Jordan 2012

Devrim Celal did an ultra run for Shift.ms. I designed two flags for him to raise awareness for the charity. Each flag was specific to the places Devrim ran across.

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Currently being used on the website

I designed numerous icons and holding images for the launch of Shift.ms’ Beta site.

I designed the facebook cover photo and profile picture!

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Shiftms_Poster_print.pdf

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My first work for Shift.ms was to brand Project Awesome in time for MS Life 2012. Our aim was to make the Shift.ms Stand engaging for visitors and hopefully get lots of new users signed up to our online support community!

See our stand at: http://www.youtube.com/watch?v=LoNe3SiU9_Y

A video backdrop for interviews with Project Awesome participants.

EXHIBITION STAND for MS Life 2012

The Magazine was poorly organised

The categorization was unclear

Incorporating Blogs in to the magazine confused its purpose

It had a blog roll layout making browsing slow

Text wrapped unattractively around images

Too much copy

Repeated content

What needed to change

The original Shift.ms Magazine landing page

SHIFT.MS MAGAZINE

Annotated news websites and articles for layout and content research

RESEARCHINGLAYOUT & CONTENT

Issues Page

Landing Page

Creating a hierarchy of articles on the magazine-landing page makes it easier for visitors to identify the most valuable/ latest articles.

We integrated a newsletter sign up widget into the side bar to encourage more visitors to engage with Shift.ms and keep up-to-date with the MS world.

We split content into seasonal issues because we were reducing the number of articles published and improving their quality.

Article descriptions should be succinct. Ensuring the title and description come to under 140 characters make the copy twitter friendly and de-clutter the magazine front page.

Regulars Page

FINAL MAGAZINE REDESIGN

PERSONALINSIGHTS

I made the pages visually engaging

I split content into seasonal issues

I created a hierarchy of articles

I designed a seperate blog for time sensitive posts

I advised the editor to keep descriptions snappy

I promoted the newsletter sign-up widget

I made the interface clear and accessible

I added a ‘This Helped’ feedback tool

I integrated the magazine with other sections of the site

I considered interacting with the site on tablet devices

What changed

Article Page

Increasing audience feed-back with articles tells us what information MSers find most useful. So I designed a ‘This Helped’ rating system.

The ‘Sex, Drugs and Rock & Roll’ forum is the most popular page on Shift.ms. To increase traffic between both sections I added a recommended discussion widget for each article.

I designed a dedicated Shift.ms Blog for time sen-sative posts and charity updates. This was accessi-ble through ‘the Day-to-day’ widget in the side bar.

Recommending articles on the site shows our belief in the magazine’s contents and helps visi-tors find something new.

Shift Blog

2 Students

24 Hours

19th

Mar

ch

21st March

Privatised Roads?

How would Newcastle react to Privatised

Pavements?

Disruptive Design

https://www.youtube.com/watch?v=-rGOzEMtwls

A project aiming to change peoplesbehaviour in a public place.

My Role: Sales

Studio 104 is a fundraising enterprise set up by our year group to raise money for our stand at New Designers in 2014.

My main contribution was to design our sales stand, packaging and user experience. I also contribute to the 104 social media channels to increase our audience and sell outside the local design community.

Several of my photographs were used in t-shirt designs.

Non-Disclosure Agreement

We often undertake live projects with industry collaborators, this

year is no exception. Such things can be a double-edged-sword,

in that the things we do are often restricted by terms of an NDA.

We always try to balance the educational benefit of the

experiences the projects provide with such restrictions.

The Design for Industry course has a 30+ year proven track

record in working closely with industry, one that we are proud of.

We firmly believe that this helps to train design graduates that

have real world experience of working with clients to innovate

and add value to their business.

We get some great feedback from those we work with – students

are lauded for their ability to quickly understand the values of a

brand and translate that into new offerings and opportunities.

We would therefore like to beg your indulgence and perhaps to

look beyond the veneer of ‘sketches’ and ‘renderings’ to their

skills in defining the context of the design opportunity and their

appreciation of the key design criteria – ones that we feel set us

apart from other courses. Our aim is for our students to be able

to add value and gain valuable insights that can allow you to

innovate.

If you would like to know more about any particular student then

please don’t hesitate to contact us (details to the right), we would

be more than happy to talk about what you’re looking for.

We wish you all the very best for a prosperous 2013 and beyond.

David O’Leary on behalf of the DFI teaching team.

DESIGN FORINDUSTRYHelloContacts;

For any third year students;

David O’Leary,

Third year tutor

[email protected]

0191 243 7224

Second year students, contact;

Simon Scott-Harden

Second year tutor

[email protected]

0191 227 3157

General Placement Enquries;

Lee Sweeney

Placement Co-ordinator

[email protected]

0191 227 4893

Faculty of Arts, Design and

Social Sciences

Northumbria University

Ellison Place,

Newcastle upon Tyne,

NE1 8ST. UK

Tel:+44 (0) 191 243 7224

Mamas & PapasCommended for “A different approach with an aethetic to fit with the home interior.”Louise Bontfort, NPD Design Manager, M&P

I focused on designing the product experience for the parents as well as the child.

Still from our packaging inspiration video

Still from our television advert

We delivered two concepts that communicated a new disruptive technology for a Unilever brand. Our designs are being used internally – at Board level - to illustrate possible future advertising direction and packaging executions.

The Golden TicketThe complete guide to increasing footfall down the confectionary aisle in your supermarket

sponsored by 2ndplace

One ConfectionThe Brief was to increase shopper footfall down the

confectionary aisle.

Thank you

[email protected] 743 039