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Sanitation Marketing (SanMark) Introduction to Sanitation Concepts and Approaches within an

iWASH Framework

Mar Perez and Leo de Castro

May 11 to 13, 2016

Ninong’s Hotel, Old Albay, Legazpi City

Zero Open Defecation (Reaching the Last Mile)

Enabling Environment

Supply Strengthening

Demand Creation

• Ordinance on ZOD

• Institutional

Strengthening (WASH TWG & MIAC)

• Capacity Dev’t on

WASH

• Community-Led Total

Sanitation (CLTS)

• Behavior Change

Communication (Unli

Asenso)

• Consumer research

• Supply chain assessment

• Product development and

services

• Skills & Entrepreneurial

Training

Pantawid via

FDS: Proper

Sanitation

Behaviors

(M3T2S3)

KC – SP and other Fund

Sources

SLP – Enterprise Dev’t

MAT/MIAC

Synchronize

with LGU

3 Pillars in

Scaling Rural

Sanitation

DSWD WASH

Integration

Program

Demand and Supply Formative Research

(DOH, UNICEF & WSP, 2011-2012)

Drivers

“Health” messages not effective

anymore

It is about

Pride

Safety

Social mobility

Cleanliness

Children’s welfare

(benefits of having a toilet of their own)

Barriers

o Toilet perceived as expensive

o Not budget for toilet construction

o Competing priorities for allocating HH finances

o Difficulty or challenging environments and access to water

o Lack of suppliers offering complete sanitation package or solution

o No mechanisms for financing capital outlay, e.g. BUB, MFI, etc.

o Issue of land tenure; Informal settlers waiting to be relocated

What we learned from households on what drive and hinder them from

investing on toilets

In a bigger group, USE Large

Format Flipchart (tarpaulin)

which is the same as the

Handheld Flipchart

Poster for the community

The

Story of Mr. Budi

5

Sanitation

Marketing

Product

Pricing

Place

Promotion

4 Ps of Marketing

Complete toilet costing P5,000:

1. Sub-Structure:

A. Products That Are Affordable

To Construct

Concrete Ring

P1,800-P2,400

Ferrocement Ring

P1,700=P2,300

Plastic Drum

P1,500-P2,000

2. Mid-Structure:

Products That Are Affordable

To Construct

Arborloo

P775-P950

Pour Flush

P825-P1,200

Arborloo type

Toilet is transferred to a new pit when the old one

is full. A tree can be planted on the latter to take

advantage of the compost left in it.

Arbor = Tree

Loo = Toilet

3. Superstructure:

Products That Are Affordable

To Construct

Indigenous Materials

P1,500-P3,000

Marine Plywood

P2,400-P4,000 Ferrocement

P3,100-P4,500

B. Products That Are Easy To Install

• Pre – fabricated

• Manageable weight

• On-location construction

• Easy to maintain

C. Products Adaptable To Various

Living Conditions

Coastal or flood

Prone areas

Elevated for areas

where digging is not

allowed

Arborloo bowls for

Waterless areas

D. Products That Provide Pride

Of Ownership

Colored Pour Flush Bowls

Strong

Not Porous

In line with the Sanitation Code of the Philippines

E. Products That Meet Sanitary

Standards

Provision of baffles to ensure 24 to 48 hours retention time

Concrete

Ring

Plastic

Drum

Service Development

Malungon

Sarangani Province

April 30 – May 2, 2014

Calatrava

Negros Occ.

June 23-25, 2014

Gumaca

Quezon

Sept. 17-19, 2014

A. Skills Training Program

Equip masons/carpenters with additional skills to produce

quality and tested sanitation products as well as properly

install them. This training can launch skilled workers to

become rural sanitation entrepreneurs.

Training Modules:

1. Fabrication of:

a. Concrete rings for sub-structures –

Two types: 1 footer; 2 footer

b. Painted pour type seat bowl

c. Painted arborloo bowl

2. Preparation of plastic drums for use as

sub-structures;

3. Fabrication of molds for concrete

rings and concrete seat bowls;

4. Installation of concrete rings

and plastic drum sub-structures;

5. Forming and concreting of

toilet floor slab;

5. Proper installation of the cement bowl;

6. Installation of the Super Structure

7. Fabrication of Ferrocement Panels

8. Spray Painting

B. Prototype development for manual desludging

More poor households constructing their ownn toilets,

means the need for affordable desludging services provided

by the LGU or a local businessman.

Finished Products – Kabangkalan,

Dumaguete, Alabel, Glan, Mobo, Ferrol

Partnership Development

At a glance

Via DSWD Wash Integration

• Sustainable Livelihood Program (SLP)

• Kalahi – CIDDS

TESDA

Private Sector / NGO / CSO / Cooperatives

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DSWD:

Tie-Up With Pantawid /SLP/KALAHI NCDDP

1. Skills and Sanitation Entrepreneurship

Training for Masons and Carpenters

2. Utilized ABCDE Foundation

as the training provider

in coordination with TESDA

TESDA

Private Sector: Stakeholders Meeting

Alabel, Sarangani Province

Maitum, Sarangani Province

Employee Cooperative sponsoring a

Barangay until it becomes ZOD

The Evolving Models to Strengthen

Rural Sanitation Product Supplies

Municipal Enterprise

Malungon Sanitation Soldiers

San Mark

Sanitation

Ent. Head

Admin and

Marketing

Malungon

Sanitaion

Soldiers

Organization Structure for

Malungon Sanitation Enterprise

Mainly strategic responsibilities

And general supervision

Leg Person: • Sales Presentations

• Follow-ups

• Documentation

• Sales Reports

Production and

Delivery

Suppliers of

Construction

Materials

Mun.

Treas.

Headed

by MHO

Trained

Skilled

Workers

Entrepreneur-Led Model

ABCDE Foundation now selling concrete bowls to Dipolog &

Polanco Hardware Stores, competing with commercial brands

Micro Finance Institution-Led Model

Negros Women For Tomorrow Foundation

(Project Dungganon) Skills Training – June,

2014

Negros Women for Tomorrow Foundation

(Dungganon)

TOTAL WASH PRODUCT = combination of:

WASH Product (Toilet, Water Facility, etc.)

and

Credit Product

WASH Product – accredit local masons to build & install

sanitary latrines. Water filters for drinking water. Generally

delivered by WASH Team

Credit Product – eligibility, credit availment process, terms

& conditions, etc. are generally the same as usual

microfinance loan. Serviced by Operations/Credit Staff

Now offering Toilet loans to their members

WATER & SANITATION PRODUCTS

LOAN RANGE –PHP5,000- PHP20,000

Water Connection

New Toilet Water Tank

Tube Well

New Water & Sanitation Facilities or Improvement

Electric pump

Water pump Toilet

• Toilet Models

• Sanitation Products

One Stop Shop

ABCDE Foundation in Dipolog City

Potential Market for Sanitation Products and Services

Regional Households Sanitation Data, FIES 2012

Provinces Open

Defecation Unimproved Improved Total

Albay 17,599 5,958 159,430 182,987

Camarines

Norte 2,954 399 99,190 102,543

Camarines

Sur 11,900 4,062 333,609 349,571

Catanduanes 3,445 1,160 46,766 51,371

Masbate 70,390 11,754 97,576 179,720

Sorsogon 9,758 8,045 134,607 152,410

Total 116,046 31,378 871,178 1,018,602

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Unli Asenso pag may Negosyo!

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Thank You