Sandra Camacho - Prepare, Assemble, Hack. (Attributions) MKTFEST 2014

http://goo.gl/9cjqrx

http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/#custom

http://goo.gl/heS4zv

http://www.optimizesmart.com/8-super-awesome-google-analytics-conversions-segments/

http://services.google.com/fh/gumdrop/preview/misc/defshop-case-study-gdn.pdf

http://services.google.com/fh/files/blogs/final_lastminute.com_case_study.pdf

https://www.google.com/analytics/customers/pdfs/home-away.pdf

www.google.com/analytics/customers/pdfs/tech-smith.pdf

https://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/mass-media.pdf

http://www.google.com/analytics/customers/pdfs/on-the-beach.pdf

http://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/sellpoints.pdf

http://www.lunametrics.com/blog/2014/03/04/tracking-offline-transactions-universal-analytics

https://developers.google.com/analytics/devguides/collection/protocol/v1/

http://www.whymeasurethat.com/2013/09/26/measure-offline-impact-from-online-effort-with-universal-analytics/

http://cutroni.com/blog/2014/04/10/understanding-cross-device-measurement-and-the-user-id/

https://developers.google.com/analytics/devguides/collection/analyticsjs/user-id

https://www.thinkwithgoogle.com/case-studies/westwing-uses-universal-analytics-to-better-understand-customer-purchase-path.html

http://www.adometry.com/resources/

http://www.adometry.com/media/Success-Story-Big-Box-Retailer.pdf

http://www.adometry.com/media/Success-Story-Ideeli.pdf

Sandra Camacho - Prepare, Assemble, Hack. (Attributions) MKTFEST 2014

Marketing

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