San Mateo County Fair Overview

2010 EVENT OVERVIEW2010 EVENT OVERVIEW

Confidential. Do not copy and/or distribute. All rights reserved.

Confidential. Do not copy and/or distribute. All rights reserved.2

OverviewOverview

We invite you to participate in the 76th

annual San Mateo County Fair! This nine

day family oriented, community festival is

the perfect opportunity to showcase your

products, services to 140,000 consumers.

And, be a part of your community.

Sponsoring the fair, not only promotes your

brand over nine days, it promotes your

company on a year-round basis in the

community that you serve.

All of our partners are unique; therefore we

will work with you to create a sponsorship

package that suits your needs.

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What: Celebrating 76th anniversary

$2 million, nine-day, multi-event fairMore than 100-entertainers performing on three stagesCommercial exhibits, Art and craft exhibitsGourmet and favorite fair foodsTrapeze acts, pig racing, fire-art, petting zoos, livestock exhibitsFloral and fine art exhibitsCarnival games and ridesChildren’s area

Attendance: 140,000

Where: San Mateo County Event Center

When: Saturday, June 12 through Sunday, June 20, 2010

Tickets: $10.00 adults, $7.00 children & seniors

Sponsors: AAA, Bud Light, San Mateo Credit Union, Comcast, Ford, Health Plan of San Mateo, Ben & Jerry’s, T-Mobile, DirecTV, The Examiner, Kitchen Craft, Coca-Cola

FactsFacts

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► Median age is 42 and 56 percent are female

► 54% of attendees are families of “3” to “5” people

► $100K-$125K is the predominant income range of San Mateo County Fair attendees, with 52% of attendees income over $65,000

► 53% percent have attended college

► 78% of attendees are likely to purchase sponsor products & services

► 76 percent of fairgoers stay on the grounds in excess of 4 hours per visit

Overview:

DemographicsDemographics

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Advertising Coverage Area

Advertising Coverage Area

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Sponsorship Levels

Sponsorship LevelsSponsorship Levels

► Presenting Sponsor

► Platinum Sponsor – main stage sponsor, price range = $30k-$50k

► Gold Sponsor – promotional day sponsor, price range = $15k-$25k

► Silver Sponsor – Attraction sponsor, price range = $10k-$15k

► Bronze Sponsor – Onsite sponsor, price range = $5k-$10k

► Mobile Tour Sponsor - price range = $2.5k-$15k

► Community Partner – Banner onsite, ad on website, coupon giveaway, price range = $500-$2.5k

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► Celebrity Stage

► Summer Concert Series

► Themed Days (Kids Day, Hispanic Day, Free ‘til Three, Seniors Day, create your own day!)

► Building Naming Rights

► Carnival

► Opening Day Fireworks Show

► Street Pole Banners

► Sweepstakes/Discount Promotions

► Community Stage

► Blues Stage

► Opening Night VIP Party

► Onsite Booth Sponsor

► Onsite signage, couponing at parking kiosks or gates, website banner ads,

Sample Sponsorship Opportunities

Sponsorship

Opportunities

Sponsorship

Opportunities

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FairgroundsFairgrounds

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2009 Participating Sponsors & Promotional Partners

SponsorsSponsors

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Contact ► Chris HillyardAction Marketing510-835-4295

[email protected]

Based on your goals and objectives, a customized sponsorship proposal will be developed for your business!

We invite you to participate in the premierSan Mateo County event!

Next StepsNext Steps