Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries San Jose Public Library, July 15, 2010 Future Ready
Dec 14, 2014
Leah KrevitRice University
The Rest of Us
Stephen Abram, MLS, Gale Cengage LearningStrategic Planning for LibrariesSan Jose Public Library, July 15, 2010
Future Ready
A longer version of these slides is available at Stephen’s Lighthouse blog
Change and Challenges
We Only Get So Many Once-in-a-Lifetime Chances
To Do Great Things
What Would You Attempt If You
Knew You Would Not Fail?
What Are Libraries Really For?
• Economic Impact • Equity • Student Performance • Competitive Advantage• Municipal Efficiency• Non-partisan, non-commercial• Social Glue• Community• Learning• Interaction
20th Century Strategies
• Inventory and Collections• Buildings• Reading is Fundamental• Cardholders• Outreach• Circulation• Privacy
21st Century Strategies
• Content Access• Bricks and Clicks• Tricks• Communities• Impact• Reach• Programs• Social links
Bricks, Clicks and Tricks
Social Glue and Libraries
ASK YOURSELF
• What is more important for value based funding? What measurements?
• 6% annual increases in circulation?• 100% increases in ILL?• 500% increases in website hits?• 1000% increases in database results?• 50% increases in customer satisfaction?
6 Tricks You Can Do Right Away
• Number One:
• What are your top reference questions?
6 Tricks You Can Do Right Away
• Number Two:
• Promote your staff – FB, Tweets, web pages, photos
6 Tricks You Can Do Right Away
• Number Three:
• Do a Signage Audit
6 Tricks You Can Do Right Away
• Number Four:
• Get Some Widgets (Hint: API)
6 Tricks You Can Do Right Away
• Number Five:
• Get Jiggy with GIS.
6 Tricks You Can Do Right Away
• Number Six:
• Go Beyond Statistics• Google Analytics• Foresee
What We Never Knew Before
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the
first time. 29% found our products via the library website. 59% found what they were looking for on their first
search. 72% trusted the content more than what they found
on Google. But, 81% still use Google.
Driving User to the Library
• Encyclopedia.com
• HighBeam
• WorldCat
• iPhone App
• Questia
• Geo-IP measures
• Etc.
• Watch for more . . .?
http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits
What does your best borrowed report look like?
BiblioCommons
Is your Community different?
http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits
How do your community contentreviews do?
Who is your best reviewer, teen reviewer?
Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams.
Help them build it.
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
The hardest question?
What will the future be like?
OK – Is stuff happening that
will change everything?
“The Internet has now progressed to its infancy”
Google Books
Settlement
The Article Economy++
Format Agnosticism
Google Editions:
Bookstore
SEO: Search Engine
Optimization
SMO: Social Media Optimization
I my customers
Geo-IP
Broadband
The Cloud…printing…software…storage
Social Literacy
Learning
Support Trans-LiteracyMove beyond reading & PC skills
• Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy
• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Privacy, Reputation,
Etc.
The Yahoo!/BingiPhone,
FacebookMigration
TransmogrifyingContainers
Devices like iPads,
Kobo, Kindles,
eDGe, and Mobile
Supporting the 21st Century book experience?
Kobo, Amazon, Apple, iPDF, etc. . . .
What about censorship?Freedom of expression?Freedom….in general
Mobile
The Experience
A Third Path
NextGen Differences
Increase in IQ - 15-20 PointsBrain Changes
Eye Movement Changes
Massive Behavioural ChangesBut still a 70% overlap with
Boomers
NextGen Differences
Brain Developmental ChangesUnderstanding Puberty &
Differences between Boys & GirlsGenomic Learning Styles
15 Years of Change in Canadian Curricula
Standardized Testing ProgressInternational Comparisons
Crime Rates down an average of 65%
OK – Now let’s ask ourselves what our
members/users really, REALLY
want?
Observe Your Users
Context is King,Contact trumps Culture Content is a Foundation
Community
Conversations
Relationships
Community Networks
The Social Life of Information
Life
Comfort
Progress
These are exciting times.
Choose between great and being The Greatest.
Can you be the LJ Library of the Year?
The power of libraries
Speak Out!
Trust Experiments!
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Gale Cengage LearningCel: 416-669-4855
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com