San Joaquin’s REACH Project “Healthy by Default” January – August 2014
Dec 15, 2015
Promote the establishment of public health policy at both the
state and local levels
Childhood Obesity School Nutrition Standards Physical Education Funding Menu labeling in Chain Restaurants Soda and other Sugary Drinks
Overview• REACH is a national program that is an important component of
CDC's efforts to eliminate racial and ethnic health disparities
• Established in 1999
• REACH partners use community-based, participatory approaches to identify, develop, and disseminate effective strategies for addressing health disparities across a wide range of health priority areas
• REACH communities and partners engage a variety of strategies in their work, from counseling and education to systems and environmental changes
The project will focus on San Joaquin County’s
African American residents and organizations serving
them
Working with . . .
Health Promotion and Chronic Disease Prevention
African
American Churches
NAACP – Stockton Branch
African American Chamber of Commerce
CORE STRATEGY: PHYSICAL ACTIVITY
Physical Activity: Community Level(City and County Government)Comprehensive approaches to improve community design to enhance walking and bicycling and active transportationCommunity design standards to make streets safe for all users, including pedestrians, bicyclists, and users of public transits.Increasing mixed use land use and transit-oriented development
Community-wide campaigns promoting physical activity
Access to facilities and places
Use of public transportation
CORE STRATEGY: PHYSICAL ACTIVITY
Physical Activity: Sector Level(Coalition Member)Post stair prompts and ask managers/organization leaders to take the lead in using stairs instead of elevators
Provide additional opportunities to transform organizational culture by promoting lifestyle activities
Integrate short bouts of physical activity during non-discretionary time (Instant Recess)
Core Strategy: Nutrition
Nutrition: Community Level(City and County Government)Carry more low-sodium and no sodium options
Promote healthy food and beverage availability and identification
Placement and promotion strategies
Incentivize new grocery store development
Promote purchase of fruits, vegetables and other healthy foods through incentives associated with food assistance programsIncrease access to food retail outlets offering healthier choices; encourages retail venues to provide access and availability to healthier foodsProvide incentives to encourage existing stores or restaurants to provide healthier food options or to encourage the development of new retail venues that offer healthier foods.
Core Strategy: Nutrition
Nutrition: Sector Level(Coalition Members)Provide healthy snacks such as fresh fruit or nuts in the reception and /or central congregating area.Include at least 50% healthy and competitively priced food choices in vending machines, cafeterias, and on-site food vendor offerings.Establish healthy food fundraising policies when selling foods/snacks as a way to raise money for organizationIncrease accessibility and awareness of available healthy foods in the community by identifying retailers of healthy foodsEnsure that appealing, healthy options are accessible anytime that food is served.
Charlotte DicksonSenior Policy DirectorNorthern [email protected]
LaCresia HawkinsREACH [email protected]
NAACP Stockton Branch401 N. San Joaquin Street Suite 107
Stockton 95202209-466-7000