2010 ADVERTISING CAMPAIGN SAN DIEGO PADRES BY BENJAMIN MAYBERRY THE IDEA BEHIND THE SLOGAN AND CAMPAIGN, [OUR SAN DIEGO. OUR PADRES.] IS AN EFFORT TO MAKE MORE OF A CONNECTION WITH THE CITY OF SAN DIEGO. THIS IS REPRESENTED IN THE ART WORK BY THE SAN DIEGO SKYLINE. THE CAMPAIGN WOULD USE MANY DIFFERENT ELEMENTS FROM ALL AROUND THE CITY AND DRAW IN THE FEEL OF SAN DIEGO AND THE PADRES TEAM. THIS CAN HELP THE FANS TAKE MORE OWNERSHIP WITH THE PADRES AS THEY DO WITH THE CITY OF SAN DIEGO.