Samy_Harford_full_portfolio

samy harford / Graphic Designer

Boutique Coffee Brands LTDJan 2013-Present

Plymouth - devon - uk

As part of the creative team including a creative director, senior designer, web designer and myself

as a graphic designer, I have been a keystone of the creative process from concept right through to the

completion of a huge range of commerical projects.

Ba(hons) Graphic DesignPlymouth college of art

sept 2010 - may 2013

Emma Bartlett

CreAtIve dIreCtor - boutIque Coffee brAnds

RIChaRD Dow

senIor desIgner - st.Austell brewery

I have been a key role in the setup, project management and creative direction of new and

franchising brands including the Hyde Park Microbrewery, American fruity and barista

brothers. My specialties are branding and Corporate Identity, Motion graphics, Packaging

design and Print design.

what i do

Design history

Education

References

boutique coffee brands ltda selection of the brands i worked with

tHe CAffeIne Club24 hour boutique restaurant.

tHe AMerICAno Coffee Housesouth American inspired coffee house.

bArIstA brotHersItalian inspired coffee house.

CArPe dIeMChampagne & cocktail bar.

goodbodys CAfe24 hour all day breakfast restaurant.

tHe Hyde PArk MICrobrewerytraditionally inspired pub & microbrewery

AMerICAn fruItyAmerican inspired juices and milkshakes.eMMA CooPersinger & songwriter.

my skills

digital skills

find my motion graphics showreel at /samy harford

ConCePt CreAtIon

HIerArCHy

MotIon grAPHICstyPogrAPHystoryboArdIngIllustrAtIonPHotogrAPHy

PrInt desIgn

Content orgAnIsAtIonArtworkIng

samy harfordI create immersive visuals & great ideas

[email protected] Contact me 07592 538 978

[email protected]

[email protected]

07969 840 081

07795 600 939

This was the first project i worked on with the company & i was still studying, i quickly learned a lot they did not teach me in university. I worked on menus, layouts, house styles & branded material. It has now been open and flourishing with trade for more than two years, it’s an excellent place to visit.

The caffeine club is a 24 hour restaurant in the heart of the student hub in the city of plymouth, right between the city centre & the night life of north hill, this brand is vibrant, quirky & cheeky,

brand overviewthe caffeine club

winter day menu 2014the caffeine club

I collaborated with the senior designer, a director and a supplier to define the updates, style and new offerings for this seasonal menu, I then artworked the menu and had I printed on 300gsm semi gloss.

winter night menu 2014the caffeine club

As The Caffiene Club is open all day and night, the food menus change for the late and early hours. The typeface used to title the food items in much more legible to help the customers of the early hours.

wider marketingBaRISTa bRoThERS

I had the idea to use a high margin product for a buy one get one free promotion, so it would at least break even. I worked with the media company for The Herald to get this advert printed free. This was printed in the Plymouth Herald newspaper for four days. I created a simple map using local landmarks making directions as simple as possible. This promotion was hugely successful.

I was commissioned to create a booklet containing all the collected poetic works of my creative director’s departed grandmother, as she has always wanted it to be made into a book. This was on a very tight deadline and included vintage photos with a wealth of handwritten material. Producing such a personal piece was a challenge and a pleasure. I used a softly decorative and elegant serif to display the large body of information. I matched the subject matter of the photography with the poetry and organised it in chronological order where appropriate. The books were given out at the wake of the funeral.

DoRoThY a. STIMPSoNcollected works of poetry

Immersive and warming, this brand was conceived to be for the community and, somewhere to relax and lose yourself in. Rich textures, playful art style, and aspirational values are always a consideration of tone of voice when concepting and artworking for this brand.

This brand, born and grown in plymouth is an italian-american inspired boutique coffee shop, it has has expanded to new shop spaces and become franchise. I worked shop space proposals, wall graphics, seasonal promotions, branded material & menus.

brand overviewBaRISTa bRoThERS

wINTER promotions 2014BaRISTa bRoThERS

i created the season’s drinks, artworked them & lead them through to delivery. i used rich patterns & simple ribbon banners to push the playful, friendly & luxury style the brand is well recognised & loved for.

wall graphicsBaRISTa bRoThERS

wall graphicsBaRISTa bRoThERS

These wall graphics I conceived and produced in a set of four for the fifth outlet in the Barista brothers franchise. They are large scale 1000mm x 1200mm mixing the ideas of classic iconic imagery with aspirational typographical compositions. They are in the first shop space where the franchise is focusing on being a restaurant. Printed with a liquid lamination coating they are an easy wipe clean.

summer promotions 2014BaRISTa bRoThERS

i worked directly with the creative director on the concept for these drinks then designed and artworked them to completion & print.

I designed and artworked this promotion that was printed in The Herald newspaper in Plymouth, this one was in conjunction with Coffee Week. It worked on the idea that ‘buy one get one free’ on regular drinks is a break-even cost so would reach a wider audience, get them to recognise and experience the expanding franchise, and the advertising space was free as it was exclusive for The Herald newspaper.

wider marketingBaRISTa bRoThERS

The americano coffee house is in plymouth city centre, it is a plush & classy feeling boutique coffee shop in a large comfortable premice. Located opposite the drake circus shopping centre &, marks & spencer supermarket it is a premium location for a coffee shop.

I was the creative direction and artworker for this project. which included a food menu, three drinks POS and Labels for fridges on the counter.

I used the texture of marble over firey warm gradient, coupled with simple calligraphic parcel tags and ribbon to make the drinks look like a gift. I framed the space with elegant lines and balanced the primary content under a Christmassy splash.

The food menu was designed to slip inside & follow the formatting of the existing menu and the style of the season.

winter promotions 2014the americano coffee house

winter promotions 2014the americano coffee house

winter poS 2013the americano coffee house

i designed this work for a tight deadline. i composed the type to focus to be secondary to the imagery and with red stroke to be festive and high contrast.

winter promotions 2013the americano coffee house

i designed this work for a tight deadline. i composed the type to focus to be secondary to the imagery and with red stroke to be festive and high contrast.

wider marketingThe americano coffee house

I designed and artworked this promotion that was printed in The Herald newspaper in Plymouth, this followed the same idea that had worked for Barista Brothers. I used a similar interpretation for the map as i produced for The Caffiene Club but with the artistic style of The Americano. This promotion was hugely popular and effective.

STEVE & EMMAinvite you

to join them

Their commitments to each other

18.10.2014

5PM RECEPTION18.10.2014

[email protected]

1 Clarham court, Seymour RdMannamead, PL3 5AU

or by phone on 01752 668888Please inform us of your company a.s.a.p

R.s.v.p by email @

Modern commitmentContemporary celebration of love

I was commissioned to produce two invitations and cocktail menu for a contemporary wedding for directors in the company.

I designed the invitations to be DL letter scale easy posting to guests. Stylistically I designed the invite for the ceremony to be simple, elegant and subtly ornate. For the invite for the reception was to be referencing the art deco style and a lot more decorative.

I created the cocktail menu as a bespoke laser-cut wooden menu for the tables and bar. I wanted to create an item that would be a memento of the occasion. I gave the wood a soft stain finish.

bRaND oVERViewaMERICaN FRUITY

in the food court of drake circus in plymouth, american fruity is a playful & refreshing re-branding & shopfitting specialising in natural juices & smoothies, luxury shakes, healthy snacks & american style sweets.

I project lead the re-branding of this outlet, working on & presenting the proposal to the representatives of drake circus shopping centre. i lead the artwork & design of the project, producing a logo, signage, menus, packaging, promotions, branded material and motion graphics. I moved this project forward, i made this happen, i gained mountains of experience.

sIGNaGEaMERICaN FRUITY

I created the design for the signage, communicated with our contractor & made this idea a mammoth bespoke piece of signage that not only contends with, but overshadows the international brands in direct competition IN ThE FooD CoURT.

mENU LIGhTBoXSaMERICaN FRUITY

Here are the menu boards for smoothies and juices at American Fruity in Drake Circus. I worked into the American varsity style by displaying the information in a scoreboard format. The boards themselves are light-boxes, I made sure light was used through the surface effectively. The printing process was that the top layer of colour vinyl was all applied to the semi opaque film. The process amplified the light of the white type.

mENU LIGhTBoXSaMERICaN FRUITY

Above is the super juices and power shakes board.

These premium products are juices with supplement shots and milkshakes with protein powder.

I developed the varsity style established from the smoothies and juices boards with the contemporary styles of HUD’s with a rich black background to give higher contrast and vibrancy to the light coming through the type and set it apart form the other menus as a premium product range.

mENU LIGhTBoXSaMERICaN FRUITY

This is the United Shakes of America menu. This is a sub-brand at American Fruity and is sold in its own branded take away cup that I designed and developed with my creative director.

This is a playful brand that applies classic American themes for names and classic American flavours to premium milkshakes.

Since launching in summer 2013 this sub brand alone has sold nearly 23,000 units at American Fruity in Drake Circus, Plymouth.

BRaNDED CUPSaMERICaN FRUITY

This is the plastic disposable take-away cup design for American Fruity. There are two sizes, 16oz and 20oz.

The logo is bolder and simpler than for the main brand icon and signage for better legibility. The colour is simplified to have a high contrast against the strong outline and reduce the printing cost.

I designed this bold logo to go on the packaging to be recognisable at distance and maintain the brand recognition that will have been established at the point of purchase.

BRaNDED CUPSaMERICaN FRUITY

I designed this cup from a brief by the creative director. Inspired by the American flag and dollar bill I artworked it to be playful, fun and memorable for the bold colour and illustration of George Washington happily enjoying a milkshake.

This was the first packaging project that I had taken artistic lead, I learnt about the variance of price against quality, lead times, bleed and trim on this style of product.

Being the integral part of this project on all aspects gave me vast responsibility in the delivery of the whole project, I grew as a designer.

PoS motion graphicsaMERICaN FRUITY

i woRKED INTo ThE IDEa displaying animations with aSPIRaTIoNaL TaG LINES oN oF ThE TV SCREENS oF ThE oUTLET, CoMMUNICaTING ThE EXPLoSIVE ENERGY oF ThE hEaLThY aLTERNaTIVE ThaT ThEY oFFER,

waTCh ThE VIDEoS hERE

/samy harford

EMMa CooPER FT. MoXX

i CREaTED INTRo & oUTRo TITLES FoR a DUo oF aCoUSTIC VIDEoS wITh FILM aRTIST BRENT ZILLwooD SET IN ThE INDEPENDeNT RECoRD SToRE LaST ShoP STaNDING.

waTCh ThE VIDEo hERE

Working with all the people in this collaborative process was fascinating and really enjoyable. I wanted to play with the simplicity of lines in the transitions between information, and balancing the legibility with time with the transitions of line and type.

EMMa CooPER FT. MoXX

waTCh ThE VIDEo hERE

GooDBoDYS CaFE

thIS woRK waS IN CoNNECTIoN To PITChING FoR a UNIT SPaCE oPENING IN DErRIFoRD hoSPITaL IN PLYMoUTh. I REDESIGNED ThE UNIFoRM & LoYaLTY CaRD aS wELL aS VISUaL INTERPRITaTIoNS oF SToRE LaYoUT to support the administrative work the directors wanted to present.

Concept artworkjUICE MooSE

a microbrewery was built on site in the cellar, it was a key USP for the pub, as well as locally sourced produce and historical photography of the area, This pub celebrated the local area’s quality.

This historic Plymouth pub was saved as a community asset by Boutique Coffee Brands. The senior designer & myself were briefed by the directors to create an identity that echoed the authenticity of the heritage and to launch the brand.

i worked on the branding, signage, sourcing & producing food & wine menus, branded glassware, PoS, beer fonts for the microbrewery and invites for the opening night. i Balanced my time to work on multiple elements to tight deadlines.

brand overviewthe hyde Park Microbrewery

GRENACHE BLANC LES TERRASSES, 2011/12, FRANCE

WHITE FLOWERS, LEMON CAKE WITH INTENSELY RICH FLAVOURS.

175ML £3.95 250ML £4.95 BOTTLE £11.95

GRENACHE BLANC LES TERRASSES, 2011/12, FRANCE

WHITE FLOWERS, LEMON CAKE WITH INTENSELY RICH FLAVOURS.

175ML £3.95 250ML £4.95 BOTTLE £11.95

PINOT GRIGIO WATERS EDGE, 2012/13, AUSTRALIA

CRISP CITRUS FLAVOURS BURSTING ON THE TONGUE & A TANGY FINISH.

175ML £3.95 250ML £4.95 BOTTLE £11.95

PLENO BLANCO PRINCIPE DE VIANA, 2012/13. NAVARRABRIGHT STRAW YELLOW. IT IS SMOOTH, FRESH, DRY AND WELL BALENCED WITH DELICATE FRUITY NOTES.

Bottle £14.95CHENIN BLANC FALSE BAY. 2011/12. SOUTH AFRICAGENTLE RIPE APPLE AND HONEY AROMAS, FOLLOWED BY DELICIOUS GREENGAGE AND CITRUS LEMON ACIDITY ON THE LONG FINISH.

Bottle £14.95SAUVIGNON BLANC SPRING CREEK ESTATE. 2011/12. NZCRISP, FRESH AND LIVELY, WITH RIPE PASSION FRUIT, GOOSEBERRY, AND LIME FLAVOURS THAT FLOW WELL TO A DRY LINGERING FINISH.

Bottle £18.95

CHABLIS DOMAINE SEGUINOT-BORDET. 2011/12. FRANCECLEAN CHARDONNAY CHARACTERISTICS WITH FLORAL, HONEY FLAVOURS. STEELY DRY. ONE OF CHABLIS’ OLDEST ESTATES. AN OUTSTANDING EXAMPLE OF THIS APPELLATION.

Bottle £24.95

CHARDONNAY MOSCATO

MERLOT/GRENACHE LES TERRASSES, 2011/12, FRANCE

SOFT & RIPE RED FRUITS WITH A TOUCH OF SPICE & A SMOOTH FINISH.

175ML £3.95 250ML £4.95 BOTTLE £11.95

FILL YOUR GLASS WITHOUT EMPTYING

YOUR POCKET

ALL THE FLAVOUR LESS ALCOHOL

SHIRAZ WATERS EDGE, 2011/12, AUSTRALIA

SOFT & ROUND RIPE BERRY FRUIT FLAVOURS & A LIGHT SPICY FINISH.

175ML £3.95 250ML £4.95 BOTTLE £11.95

PINOT NOIR LOS GANSOS, 2012/13, CHILEAROMAS OF BERRIES, BLACK CHERRIES AND SWEET FRUITS MIX WITH HINTS OF TOASTY OAK. FINE TANNINS GIVE A RICH TEXTURE IN THE MOUTH.

BOTTLE £14.95RIOJA VEGA 2010/11, SEMI-CRIANZA, SPAIN

A CAREFUL BLEND OF EQUAL PARTS OF GARNACHA AND GRACIANO PRODUCES THIS FLAVOURSOME BALANCED WINE. SMOOTH, DELICIOUS AND STYLISH.

BOTTLE £14.95COTES DU RHONE DOMAINE BERTHET-RAYNE, 2010/11, FRANCEA VERY FINE DARK RED WINE WITH A FRUITY NOSE REMINISCENT OF RIPE FRUIT. SMOOTH PALATE, SPICY FINISH WITH A HINT OF VANILLA. ORGANIC PRODUCTION.

BOTTLE £18.95FLEURIE DOMAINE DE LA PRESLE. 2011/12. FRANCEELEGANT, FULL BODIED AND VELVETY SMOOTH. DELIGHTFULLY FRAGRANT AND FRUITY, WITH AROMAS OF VIOLETS, ROSES AND IRIS, TOGETHER WITH A GARNET COLOUR.

BOTTLE £24.95

CABERNET SAUVIGNON

PIER 42 MERLOT PIER 42 SAUVIGNON BLANC

CABERNET SHIRAZ

"Enough Of This and You 'll Become Attractive"

"The Lady in Red, Full Bodied and Smooth" "Given Enough, I Could Rule the World"

"Some People Name Their Children After This Stuff"

GRENACHE/SYRAH ROSE LES TERRASSES. 2011/12. FRANCE

FRESH, DELICIOUSLY DRY BERRY FRUITS.175ML £3.95 250ML £4.95 BOTTLE £11.95

"Perfectly Matched with our Goats Cheese Salad"

"Delightfully Paired with our Wholetail Scampi"

HOUSE RECOMMENDSHOUSE RECOMMENDS

175ML £3.50 250ML £4.50 BOTTLE £9.95 175ML £3.50 250ML £4.50 BOTTLE £9.95

CLASSIC FAVOURITES

175ML £4.25 250ML £5.25 BOTTLE £14.95 175ML £4.25 250ML £5.25 BOTTLE £14.95

CLASSIC FAVOURITES CLASSIC FAVOURITES

UNDER £10 UNDER £10

175ML £2.50 250ML £3.50 BOTTLE £7.95 175ML £2.50 250ML £3.50 BOTTLE £7.95LIGHT CHOICE - 3 MILLS RED 8% LIGHT CHOICE - 3 MILLS WHITE 8% 8%8%

PROSÉCCO DOC TREVISO. LA PIEVE. ITALY.LIGHT STYLE WITH A GENTLY AROMATIC NOSE, AND CRISP, DELICATE FRESH APPLE FLAVOURS.

125ML £3.50 175ML £4.50BOTTLE £16.95

BABYCHAM IT’S TIME TO GET IN THE GROOVE WITH A FUNKY BLAST

FROM THE PAST BECAUSE BABYCHAM, THE ORIGINAL GIRLIE DRINK IS READY TO PARTY.

BABY BOTTLE £1.95 BIG BOTTLE £7.95

MIONETTO VIVO ROSE ITALY.REFRESHINGLY LIGHT CHARACTERS OF WILD STRAWBERRIES. WELL BALANCED, LONG FINISH.

BOTTLE £18.95

PROSÉCCO EMOTIVO ITALY.THIS HAS A BRIGHT SHIMMERING COLOUR WITH LIVELY AROMAS OF INTENSE VINE FRUITS.

BOTTLE £18.95

HOUSE CHAMPAGNE N.V. BRUT. FRANCE.THIS STYLISH HOUSE CHAMPAGNE OFFERS EXCELLENT QUALITY AND CHARACTER.

BOTTLE £29.95

MOET ET CHANDON BRUT IMPERIAL.DISTINGUISHED BY ITS BRIGHT FRUITINESS, ITS SEDUCTIVE PALATE AND ITS ELEGANT MATURITY.

BOTTLE £44.95

LOUIS ROEDERER BRUT PREMIER. FRANCE.A CHAMPAGNE OF OUTSTANDING QUALITY, THE LIGHT, FIRM AND ABUNDANT MOUSSE REVEALS LASTING STREAMS OF SMALL LIGHT BUBBLES.

BOTTLE £49.95

WIN

E M

EN

U

GRENACHE/SYRAH ROSE LES TERRASSES. 2011/12. FRANCE

FRESH, DELICIOUSLY DRY BERRY FRUITS.

175ML £3.95 250ML £4.95 BOTTLE £11.95

WHITE ZINFANDEL WATERS EDGE, 2012/13, CALIFORNIA

STRAWBERRIES, POMEGRANATE, FLOWERS AND A HINT OF SWEETNESS.

175ML £3.95 250ML £4.95 BOTTLE £11.95

ALL OUR HOUSE WINE IS EXPERTLY SELECTED BY OUR

LOCAL SUPPLIERS

HOUSE RECOMMENDS

175ML £3.50 250ML £4.50 BOTTLE £9.95

175ML £2.50 250ML £3.50 BOTTLE £7.95

WHITE GRENACHEMERLOT ROSE

PIER 42 PINOT GRIGIO ROSE

LIGHT CHOICE - 3 MILLS ROSE 8%

"Summer in a Bottle ,Sunshine in a Glass"

"Birthday ,Anniversary or Divorce ,Celebrate in Style"

"Pop the Cork on Your Special Occasion , Ask At the Bar For Our Landlords Specials"

"The Wine for Cheeky and Lighthearted People"

175ML £4.25 250ML £5.25 BOTTLE £14.95

CLASSIC FAVOURITES

UNDER £10

8%

wine MenuThe hyde Park Microbrewery

i broke ThE BLoCK CoNTENT down IN DECoRaTIVE STRUCTURE, this was fun. Decoding how products should be communicated in hiearchy, that was fascinating.

I sourced the wine from a variety of suppliers, both locally and nationally. I then interpreted the information with a decorative tone of voice to make the quantity of content feel palletable. I added illustrations and tasting pairs with the food menu. I collaborated with the senior designer to match styles with the food menu and brand we had created.

I created concecpts for the onsite microbrewery, artworked them, made them print ready, organised them with the printers and implemetned them on site. i really enjoyed creating these products.

Beer Fontsthe hyde Park Microbrewery

MANNAMEADMANNAMEAD

i designed this menu with elements of the house styles with a decorative christmas twist and scaled to sit cosy inside the existing food menu.

Christmas 2014 MenuThe hyde Park Microbrewery

Carpe Diem is a premium cocktail and champagne bar on north hill, the heart of student night life in plymouth.

I designed this print promotion to be distributed at the freshers fair of the university & at key footfall points in the student populated areas. I kept the information simple, so it could be easily retained.

I created the map with the simplest points of reference for the area & kept it in line with the style of lines in the rest of the print.

Print promotionCarpe diem

[email protected] / 07592 538 978