Samsung TV Screens October 2010
Apr 01, 2015
Samsung TV Screens
October 2010
Samsung TV Screens
• Fieldwork conducted at Heathrow Airport– T1: 34 resps
– T3: 43 resps
– T5: 21 resps
• Face-to-face questionnaire• 7th – 22nd October 2010 • Measurement and Recall of:-
– TV Screens Awareness
– Samsung Brand attribution
– Samsung Brand Values Test
“The screens are sponsored by an electronics company.
Do you know which company sponsors them?”
Prompt: “The screens were sponsored by Samsung, do you remember now?”Base: Those who recalled the screens
“What would you like to watch on the plasma/LCD screens?”
75% wanted to watch BBC News 24
Prompted show-cardBase: Those who recalled the screens
%
“Do you think it is a good idea to have a plasma/LCD screen to watch TV programmes on in this area?”
%
68
21
2 1
89% of all respondents think the screens a good idea
“If you were buying a TV, how likely would you be to consider Samsung having seen the TV screens?”
%
27
40
27
“Here are some comments made about the Samsung TV screens. Do you agree or disagree?”
Agree%
This type of sponsorship gives Samsung more prestige 93%
The sponsorship indicates they are market leaders 53%
The sponsorship indicates they care about their customers 33%
I feel closer to Samsung as they are spending money providing entertainment for travellers
20%