Samsung TV - Amazon Web Services Samsung TV + Tizen 2.4 Then Live TV + OTT 2016: SmartHub Preview Bar 2016: SmartHub In-App Purchases 2016: Checkout Mobile SDK 2016: SmartView Goal

Samsung TV Leading the Tizen Ecosystem

Adam Tom

Senior Vice President & Chief Technical Officer,

Samsung Electronics

Samsung TV

Samsung TV #1 TV

for 11 years

Video Industry Shifts

Video Now measured in Billions

Samsung TV + Tizen Leading the TV Industry

Samsung TV + Tizen Leading the TV Industry

Apps Users

Goal - Level the Playing Field

2016 Samsung TV + Tizen 2.4 Then

Live TV + OTT

2016: SmartHub

Preview Bar

2016: SmartHub

In-App Purchases

2016: Checkout

Mobile SDK

2016: SmartView

Goal – Maximize Engagement

2017 Samsung TV + Tizen 3.0 Now

Opportunities

To Promote

Your App

2017: Discovery

Opportunities

To Promote

Your App

2017: Discovery

Fully Customized

2017: Sports

Advanced

Integrations

2017: Music

World’s First:

Always On

Motion Sensing

Art Ecosystem

2017: The Frame

developer.samsung.com/tv

Come Join Us

Reinventing TV

Samsung + You