Samsung Semiconductor, Inc. Power Green Lunchoriginus.samsung.com/us/business/semiconductor/news/...Samsung “Power Green” Luncheon OLEDs only consume power for active pixels OLED

Samsung “Power Green” Luncheon

Samsung Semiconductor, Inc. Power Green LunchLunch

March 26, 2009March 26, 2009

Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon

Tomorrow’s Magic Window Is HereLeading Green LCD Leading Green LCD ““VIDificationVIDification””

Scott BirnbaumVice President,Samsung LCD Division,Samsung Semiconductor, Inc.


AGENDA

VIDification

Enabling Technologies• New PenTile Technology

LCD and OLED • New Panel Structures

L/C, Aperture• New Backlighting Structures

CCFL, LED, Dimming

Travel Less – Experience More• 3D, Ultra Definition


VIDificationExtending the movie experience, everywhere


Where Do Consumers Get Video Content?

““1 million Xbox members use 1 million Xbox members use movie servicemovie service””

““..watched 1.5 billion minutes ..watched 1.5 billion minutes of movies and TV through its of movies and TV through its Watch Instantly video serviceWatch Instantly video service””


Smart Phone Monitor Notebook

VIDification TrendWide Aspect Ratio 16:9Higher Resolution 1080pContent Online, Real-Time, PersonalScreen Size Wider and Bigger

Green Needed More Than EverGreen Needed More Than Ever


GREEN Enabler: PenTile


Mobile Megatrend: More Content, Richer Experience


PenTile Technologies

LCD PenTile Matrix™

Conventional RGB

OLED PenTile Matrix™


LCD PenTile RGBWLCD PenTile RGBW

How It Works Benefits

Red, Green, Blue+ White sub-pixel1/3 larger sub-pixelDriver IC renders same input signal

2x2 pixels

PenTile RGBWPenTile RGBWTMTM

Conventional RGBConventional RGB

High Resolution & Lower Cost- a-Si High Resolution ( > 200ppi)- 5~10% Cost saving ( vs LTPS)

Better Light Efficiency (up to 2X)- Less # of LEDs or Higher Brightness

Simple Panel Structure- One-third fewer pixels- 1 Chip Driver IC- Lower Power Consumption

1. RGB RGBW2. Sub Pixel Rendering

White Is the New Green

How It Works


OLEDs only consume power for active pixelsOLED lifetime tied to current density– Excessive current density, shorter lifetime

PenTile can increase pixel size by 33%– reduces current density – dramatically increases lifetime

PenTile technology enabler hi-res OLED smartphones

For high resolution OLED applications

RGB Stripe Conventional

4 pixels 4 pixels (33% fewer subpixels)

PenTile Matrix™

PenTile Matrix™ offers 30% less current density - larger aperture

OLED PenTile Matrix™


GREEN Enabler: Panel Structure


Lower Power Panels

New Panel Structure

’08 ’09

Logic

100% 88%12%↓

BLU

. Aperture ratio improved

. Logic power lowered via lower panel load

Low Voltage Liquid Crystal (L/C)

Logic PowerLogic Power High Aperture Ratio StructureHigh Aperture Ratio Structure


GREEN Enabler: Backlight Structure


Non Dimming

1-D Dimming(53.3%)

5W5W 3.5~4W3.5~4W 2~3W2~3W

1D Local Dimming

NOTEBOOK:NOTEBOOK: Power Savings with LEDPower Savings with LED


MONITOR: Slim & Low Power CCFLSlim & Low Power CCFLLamp ReductionLamp Reduction

W-LED

BenefitsBenefits

Energy SavingEnergy Saving

2 CCFL4 CCFL6 CCFL(U-Type)

Direct 6U Lamp

Edge 4 Lamp

Edge 2 Lamp

35%↓

60%↓

Ref.


Increasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical SheetsIncreasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical Sheets

GreenerGreener TV Panels TV Panels –– Efficient CCFLEfficient CCFL

52” FHD120Hz

52” FHD120Hz

20082008 20092009 20102010

Ref.Low Power

Low Power

50% ↓30%↓

Technologies for low power

- High Transmittance Panel

- Less CCFLs Lamp

- New Diffusion Plate

- New Optical SheetConventional

PrismPrism

Diffuser

New design

New SheetPrism

Diffuser

Patterned Diffusion

Plate


L D

• Thinner• Less Power

GreenerGreener TV Panels TV Panels –– EdgeEdge--litlit

Direct-lit Edge-lit

Resolution 1080p 1080p

Thickness 49.5mm 10.8mm

Weight 25kg 15.5kg

Brightness 450nit 450nit

Power30% ↓

(Less than CCFL)50% ↓

(Less than CCFL)


GREEN Enabler: Travel Less Experience More


EXPERIENCE BEING THERE without traveling


3D TelePresence between Hong Kong and London

LCD Displays Truly Come to LifeLCD Displays Truly Come to Life


DonDon’’t Just Watch itt Just Watch it…………Be Part of the ExperienceBe Part of the Experience


Ultra DefinitionUltra Definition

Looking Through a WindowLooking Through a Window


GREEN VIDification Enablers Power Reduction - Mobile, Notebook, Monitor and TVs

PenTile – Up to 50%• White is the New Green In Mobility

New Panel Structures – 10%+• Integration, Materials, Engineering

New Backlighting Structures – Up to 60%• Efficient CCFL • LED - Dimming

QQueuestistions?ons?


Storage Hard Disk DrivesF2EG 1.5 Terabyte EcoGreen HDDS1 Mini External HDD

Solid Disk DrivesEnterprise Class: 50GB and 100GB Notebook/PC: Up to 256GB

LCD DID40” Edge-Lit LED Ultra-Slim LCD TV Panel

Mobile Displays3.1” wVGA PenTile™ OLED

3.16” wVGA PenTile™ LCD

DRAM Samsung DDR3 2Gb Component Based SolutionsDDR3 Modules16GB QR DDR3-1066 RDIMM 8GB DR DDR3-1333 RDIMM 4GB DR DDR3-1333 UDIMM 4GB DR DDR3-1333 SoDIMM

Product ShowcaseProduct Showcase


Power Green Lunch

Media Center on Website for presentations and press releases

www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html

Thank You!

Samsung Semiconductor, Inc. Power Green Lunchoriginus.samsung.com/us/business/semiconductor/news/...Samsung “Power Green” Luncheon OLEDs only consume power for active pixels OLED

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