Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Samsung LEVEL With U Online Marketing/Social Media/Print Advertising/Street/Publicity School: University of Kansas, UNLV Project Manager: Sean Bello [email protected]
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Samsung LEVEL With U Online Marketing/Social Media/Print Advertising/Street/Publicity
School: University of Kansas, UNLV Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts to promote the SAMSUNG LEVEL WITH U campaign at University of Kansas (KU) and UNLV. Our outreach included the following:
1. PRINT AD CAMPAIGN IN THE COLLEGE NEWSPAPER (1) - KU
Total Enrollment – 28,000; Publication Circulation – 35,000 2. COLLEGE NEWSPAPER WEB CAMPAIGN - KU
Impressions – 50,000, Total Clicks – 88 3. GOOGLE DISPLAY NETWORK CAMPAIGN – Mobile/Desktop
Impressions – 1,306,396; Total clicks – 2,007
4. SOCIAL MEDIA CAMPAIGN – FB/Instagram, Twitter Impressions – 493,000; Total Clicks – 4,692
5. POSTERING/FLYERING 6. PUBLICITY
RSVP Page – KU ku.eventfarm.com
RSVP Page – UNLV ku.eventfarm.com
Print Ad – University of Kansas Daily Kansan
Banner Ad – Kansan.com
Google Display Banner Ads
Google Display Banner Stats
Facebook/Instagram Campaign - KU
Facebook Campaign - UNLV
Facebook Campaign Stats
Twitter - KU
Twitter - UNLV
Postering examples – KU
Postering examples – UNLV
Flyer Distribution – KU
Publicity examples #1 - KU
Publicity examples #2 - KU
Publicity examples #1 - UNLV
Publicity examples #2 - UNLV
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