Samsung Galaxy Note Eco Final (1)

8/3/2019 Samsung Galaxy Note Eco Final (1)

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5.3 large screen + light and thindesign The worlds FIRST HD superAMOLED display Instantly capture and annotateany screen Expressive personalisation ofphotos and videos Advanced 8 MP camera 2500mAh battery HSPA+21Mbps+1.4GHz Dual CoreProcessor Android 2.3 (Gingerbread) MULTIINPUT-Full Touch + S Pen(Advanced smart pen)


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Samsung have managed to ship over1 million of these devices in the twomonths since its launch.

Demand for the phone has beenhighest in France, Germany, HongKong and Taiwan and we can expectthis figure to increase further whenthe product is launched in the USlater in the year. The official release date for thedevice in the US is February 19.


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Samsung recently revisedupwards its 2011 smartphonesales estimates and at the timesaid that it was aiming to sell atleast 2 million of the phone/tablethybrid.

The demand has been steadilyincreasing since the launch Demand is relatively elastic


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Promoters recruited by various promotingagencies placed at different locations like

retailer shops, hang-outs such as McDonaldsetc. Been provided with a Samsung Galaxy Note

for a demonstration of its features and

specifications 65 promoters across Mumbai

Daily 40-50 inquiries(approx)


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Samsung has been hyping its campaign for

its Galaxy Note smartphone/tablet hybrid for the

past few weeks. In an ad aired in the US on 5thFebruary 2012, the ad mocks Apple (although it

never names the company) by portraying its

customers as bored hipsters waiting in line for the

next big thing. Various passers-by show off thesupposedly cutting-edge Galaxy Note, inspiring

the hipsters to leave the lineup in search for

freedom.
http://mashable.com/follow/topics/samsung/http://mashable.com/follow/topics/galaxy-note/http://mashable.com/follow/topics/apple/http://mashable.com/follow/topics/apple/http://mashable.com/follow/topics/galaxy-note/http://mashable.com/follow/topics/samsung/


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Info from Croma : 3 to 4 Samsung

Galaxy Note Phone-

blet sold daily-priceRs. 33,350.

Pouches for the note

made available after 25

days of launch

Demand

goes up

Highest demand

among all other

phones/tablets


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Info from other

retailers:

2 to 3 pieces solddaily-price Rs. 34,450

Steady demand since

launch

Info from Vijay Sales:

Price and

demand same as

Croma


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Price- Rs 31,036

Price- Rs 31710

Price- Rs 29999

Price- Rs 32700

Price- Rs 32700


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Smartphone market share by OEM

AppleSamsung

Nokia

RIM

Sony Erricsson

ZTEOther

HTC

Huawei

LG

20%

15%

12%

10%

19%


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Sep-11 Dec-11 Point changeTotal mobilesubscribers

100.0% 100.0% N/A

Samsung 25.3% 25.3% 0.0

LG 20.6% 20.0% -0.6

Motorola 13.8% 13.3% -0.5

Apple 10.2% 12.4% 2.2

RIM 7.1% 6.7% -0.4

Total mobile Subscribers: India

Share (%) of mobile subscribers


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After the research, we come to the conclusion that :

The Samsung Galaxy Note is a unique

smartphone/tablet hybrid having some outdated andsome latest attractive features.

Overall demand is impressive being a Phone-blet.

Demand tends to increase with the possibility of price

going down.Galaxy note has become a competition for its own

companys smartphone and tablet products.


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Samsung Galaxy Note Eco Final (1)

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