Samsung case study - Gamification in customer engagement - Manu Melwin Joy

SAMSUNG CASE STUDYGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – [email protected]

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ALL EYES ON S4• “Pranksvertising” is a

promotional method that

is growing as a marketing

trend for major

enterprises. One example

is “All eyes on S4.”

ALL EYES ON S4• As you can see from the

video, players are

challenged to win a new

generation mobile phone

simply by keeping their eyes

on it for a certain period of

time.

ALL EYES ON S4• They are challenged to avoid

all types of outrageous

distractions such as barking

dogs, bickering couples and

motorcycles as a crowd

gathers around the

contestant.

ALL EYES ON S4

• The question that

everyone is asking, after

a level is passed is: what

will happen now?

ALL EYES ON S4• Here Samsung tests the

will and resilience of the

players, challenging

them to overcome the

“levels” of the game.

ALL EYES ON S4• Samsung created an

experience that increases

its brand awareness on

more than one level.

ALL EYES ON S4• Not only does this involve

the contestants themselves,

but also the secondary

audience of spectators at

the scene and online as

well.

ALL EYES ON S4• This is a great example of

where gamification is used

to create an extremely

entertaining and immersive

social experience.