Samsung

SamsungSamsungCompany

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Table of ContentsComapny Research ......................................................................4

Overview ....................................................................................................... 6

Philosophy ..................................................................................................... 6

Values ..............................................................................................................7

Style Guide ...................................................................................10

Logo ..............................................................................................................12

Logo Variations.............................................................................................13

Incorrect Logo Usage....................................................................................14

Logo Sizes .....................................................................................................15

Color ..............................................................................................................16

Text ...............................................................................................................17

Imagery .........................................................................................................18

Company ID ................................................................................ 20

Letterhead .................................................................................................... 22

Envelope ...................................................................................................... 23

Business Cards ............................................................................................. 23

Packaging .....................................................................................24

Users Manual ..................................................................................26

Website ........................................................................................ 28

Company Research

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Company Research

Overiew Samsung has been dedicated to making the world better for over 70 years. They have done this through diverse businesses that span advanced technology fashion, medicine, finance, hotels, and more. They have been the fore-front of innovation for years. Their inventions and break-through have helped shaped the digital resolution. Samsung is dedicated to developing innovative technologies and efficient processes that create next market, enrich peoples’ lives, and continue to make Samsung a digital leader.

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Philosophy A simple philosophy, strong values, and high ethical standards guide Samsung. With everything they do, Samsung strives to help people live better lives. They live by the philosophy to devote their talent and technology to creating superior products and services that contribute to a better global society.

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Values Samung believes that living by strong values is the key to a good business.

People: A Company is its people. They give their employees a wealth of opportunity to reach their full potential.

Excellence Everything they do at Samsung is driven by excellence and an unwavering

commitment to develop the best products and services on the market.

Change: Change is constant and innovation is critical for a company’s

survival. Samsung sets its sights on the future. They anticipate the markets needs

and demands so they can keep the company headed toward long-term success.

Integrity: The foundation of the company is to operate in an ethical way. Everything they do is

guided by their moral compass. This ensures fairness and respect for all stakeholders.

Co-Prosperity: A business cannot be successful unless it creates prosperity and opportunity for others. Samsung dedicates themselves to being a socially and environmentally responsible corporate citizen in every community that they operate around the globe.

Logo since 2004-2009

Samsung Electronics Logo since 1980-1992

Used from 1969 to 1979

Samsung Group Logo from 1969 to 1979

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Company Research

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Style Guide

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Style Guide

Logo Logo Variations

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SAMSUNG

SAMSUNG

SAMSUNG

SAMSUNG

SAMSUNG SAMSUNG

SAMSUNGSAMSUNG

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Style Guide

Incorrect Logo Usage

All 3 circles must be present The type on the logo must either be one of the three specified fonts

Do not change the colors in the logo

The logo is either all color or all black and white

Logo Sizes

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Samsung Samsung

SAMSUNG

SAMSUNG

SAMSUNG

SAMSUNG

The logo can be as big as it needs to be.

The smallest the logo can it can be before the text becomes unreadable is 1x1

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Style Guide

Color Text

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C: 7M: 35Y: 100K: 0

C: 75M: 4Y: 100K: 0

C: 36M: 24Y: 11K: 0

C: 100M: 0Y: 83K: 0

C: 100M: 98Y: 2K: 3

C: 46M: 0Y: 100K: 0

R: 237G: 169B: 0

R: 63G: 174B: 41

R: 162G: 177B: 20

R: oG: 172B: 104

R: 5G: 13B: 158

R: 148G: 213B: 0

Britannic BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

GeorgiaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

TungaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Style Guide

Imagery

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Company ID

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Company ID

Letterhead Business Card

Envelope

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The Company ID consist of the company letterhead, business card and envelope. I tried to keep the consistantcy of the the circles and overlain lines. Email Signature

Packaging

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Packaging

Packaging

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Website

Packaging

Website

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