Samsung

SWOT analysis of Samsung

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Samsung

History•From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specialising in digital appliances and media,semiconductors,memory,and system integration.•Today Samsung's innovative and top quality products and processes are world recognised

Management

• Vision 2020• As stated in its new motto, Samsung Electronics' vision for the

new decade is, "Inspire the World, Create the Future."• This new vision reflects Samsung Electronics’ commitment to

inspiring its communities by leveraging Samsung's three key strengths:

Mission

Digital-e company Samsung aims to become India’s leading

volume retailer in the consumer electronics segment

Achieving its aim by focusing on its Core Strategy

Work on strengthening its unique Brand Image Gaining Customer Satisfaction

values• Our Values• People• Excellence• Change• Integrity• Co-prosperity

Principles

Samsung business in India• Samsung India is the hub for Samsung's South West Asia Regional

operations after the Samsung business being in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan.

• The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Mobile phones, Refrigerators and Washing Machines is located at Noida, near Delhi.

• Samsung 'Made in India' products like Colour Televisions, Mobile phones and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. In November 2007,

• Samsung commenced the manufacture of Colour televisions and LCD televisions at its state–of-the-art manufacturing facility at Sriperumbudur, Tamil Nadu. The Company is also manufacturing fully automatic front loading washing machines at its Sriperumbudur facility.

SWOT ANALYSIS- SamsungSWOT analysis is the tool which helps the organization to understand where it

stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market.

• Strengths

• Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products.

• Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use.

• innovative design

• It heavily invest in technology, product design and human resource

• Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share.

Weaknesses• Although Samsung focuses innovation but it is not proactive to

introducing new products, it waits to attack the competitors. It also lacks in product differentiation.

• Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products.

• Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader.

THREATS

• Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, LG etc in home appliances and Nokia, rim, 3G, etc in mobile phones market so it has to struggle a lot to be the market leader.

• Telecommunication industry is growing day by day so the no. competitors also increasing so it is difficult for Samsung to establish in that industry, it is more behind in this industry as compared to other electronic items.

• Samsung advertisement is not excessive while the competitors advertise their products excessively which can take away the existing customers of Samsung.

SWOT ANALYSIS- OPPORTUNITIES

• Through make itself distinctive from competitors, it can gain more market share. By providing distinguish services it can increase its customer base.

• Another opportunity is product variation, by introducing unique products and existing products with variety; it can attract its target market and can get more market share.

• Due to the demand for the cell phone is increasing Samsung has the great chance to introduce user friendly mobile phones at affordable price.

• Strategies like-dream road show

• Samsung has various SBU’s:• Samsung mobile phones• Samsung home appliances• Samsung TV• Samsung cameras• Samsung tablets

Samsung mobile

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SWOT analysis of Samsung mobile

strengths

• New product concept to rollout in five months

• Catching the pulse of the consumer, offering good designs and understanding emotions

• Heavy investment in technology , product design, and human resources

• Focus on innovative products for the high-end market

weakness• The phones with BADA-OS are not user

friendly.• The BADA-OS is also not very open to different

applications.• Not providing extra features like USB• No messenger system

opportunities

• Distinguish its service from competitors• Offer product variations• Tie up with service providers• Lowering the price of a phone will help to

capture mass population• Provide with latest OS to gain market share

Threats• Samsung competitors in electronic market are

more dominant • Difficult for Samsung to establish in that indus

Samsung Galaxy Tab

Vision and mission statement

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Vision and mission statement

• Vision: broaden the horizon of mobile life.

• Mission: by launching 3 tablets in the market Samsung wants to give customer a choice. they want to capture 40% to 50% of market share.

SWOT analysis

Strengths:• Applications• Price factor• After sales service• Its own app store• Some innovative features: flash support• Its hardware• OS

Weakness:• No usb port to insert pendrives• Not supported with expandable memory• Size may be a negative factor• Cannot replace cell phones• Honeycomb app selection still trails iOS

Opportunities:

• Potential to replace notebook• Can give a great hit to other tablets

Threats

• The major threats to Samsung galaxy tab are their competitors:

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Samsung _ Smart tv.

• A breakthrough in the technology of television samsung launched samsung smart tv in early this year Samsung’s product, the 9000 series TV, is incomparable to competitionwith its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with afull color spectrum that makes for an incredible viewing experience

cont

• It is a totally different digital experience- it gives a whole lot of applications that we would imagine in a phone or a tablet.

• Features like – social networking on TV, videos, 3d sound technology, optimized for use with Samsungs BD- HT series Blu– Ray player

SWOT ANALYSIS.

• STRENGTH : • 1) Brand Prestige• 2) High Quality• 3)Innovative Products• ‡4)Availability of Resources• ‡5)Constant Focus on R&D

SWOT ANALYSIS

weakness• High prices

SWOT ANALYSIS

• OPPORTUNIES- • 3-D gaming bringing the new era of television

gives them pioneership• Customer service.

SWOT ANALYSIS

• THREATS• COMPETITION ANALYSIS- SONY, LG,

PANASONIC.• Price Factor• Orthodox and unwilling to shift mentality of

people.