SAMS Technology™ The company was incorporated with the vision to investigate and commercialise scientifically based solutions to reduce the risk of shark attack. SAMS Technology™ SMS in collaboration with the University of Western Australia’s Oceans Institute and School of Animal Biology, has developed new patent-protected technology enabling the manufacture of marine apparel which can reduce the risk of shark attack. The technology is based on recently developed science that involves shark vision, neurology and behavioral effects. Breakthrough science in determining what predatory sharks can see, at certain depths and distances and under certain light and water conditions has been incorporated into marine materials and commercial water apparel products such as Wetsuits. This commercialisation of the science is called Shark Attack Mitigation Technology or SAMS Technology™. The resulting interpretation of the science has produced designs for two strategies to offer protection for the wearer: The first is to hide the wearer in the water column (or distort the shape of the wearer to appear more cryptic). This is achieved by using disruptive colouration and shaping from the perspective of a predatory shark. The second is to overtly present the wearer as unlike any shark prey (such as a seal) or even as an unpalatable or dangerous food option. The Science The key to SAMS Technology™ lies in the development of the design which uses specific contrast, colour, size and shape which takes into account the position of the user in the water column and the distance that a shark is likely to perceive the user. Independent preliminary testing by the University of Western Australia with large wild predatory sharks off the coast of Western Australia in January 2013 yielded very positive early results. Both the research science and the field testing of the technology will be an ongoing process with the latest tests conducted off the coast of South Africa in June 2016. Shark Mitigation Systems Ltd (SMS) is an Australian biotechnology company based in Perth, Western Australia. Perth is located on a stretch of coastline that has recently experienced the highest incidence of fatal shark attacks in the world. PRODUCT INFORMATION SHEET
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SAMS Technology™
The company was incorporated with the vision to investigate and commercialise scientifically based solutions to reduce the risk of shark attack.
SAMS Technology™SMS in collaboration with the University of Western Australia’s Oceans Institute and School of Animal Biology, has developed new patent-protected technology enabling the manufacture of marine apparel which can reduce the risk of shark attack. The technology is based on recently developed science that involves shark vision, neurology and behavioral effects.
Breakthrough science in determining what predatory sharks can see, at certain depths and distances and under certain light and water conditions has been incorporated into marine materials and commercial water apparel products such as Wetsuits. This commercialisation of the science is called Shark Attack Mitigation Technology or SAMS Technology™.
The resulting interpretation of the science has produced designs for two strategies to offer protection for the wearer:
The first is to hide the wearer in the water column (or distort the shape of the wearer to appear more cryptic). This is achieved by using disruptive colouration and shaping from the perspective of a predatory shark.
The second is to overtly present the wearer as unlike any shark prey (such as a seal) or even as an unpalatable or dangerous food option.
The ScienceThe key to SAMS Technology™ lies in the development of the design which uses specific contrast, colour, size and shape which takes into account the position of the user in the water column and the distance that a shark is likely to perceive the user.
Independent preliminary testing by the University of Western Australia with large wild predatory sharks off the coast of Western Australia in January 2013 yielded very positive early results. Both the research science and the field testing of the technology will be an ongoing process with the latest tests conducted off the coast of South Africa in June 2016.
Shark Mitigation Systems Ltd (SMS) is an Australian biotechnology company based in Perth, Western Australia. Perth is located on a stretch of coastline that has recently experienced the highest incidence of fatal shark attacks in the world.
PRODUCT INFORMATION SHEET
The team at SMS has successfully translated the scientific findings into specific designs that can be applied to a range of materials and apparel. These designs not only incorporate the science but they maintain high consumer appeal and fashion in the swimming, water sports, surfing and diving markets.
They can also be applied to skins and stickers for diving air tanks, surfboards, kayaks, skis and most watercraft.
Rising Incidence of Shark AttacksSince the early 1990’s the incidence of shark attacks has been on the rise, with the USA (in particular the state of Florida) recording the largest number of shark attacks globally. This rising incidence has a profound impact on Coastal Communities, many of whom are reliant on the tourism contribution to sustain the local economy. While the total number of shark attacks is still relatively low, the impact felt by communities is significant.
Technology LicensingSMS is a biotechnology company that specialises in the research and development of mitigation solutions for shark attacks. The SAMS™ patented technology is available for licensing to approved manufacturers and distributors of marine applications.
Licenses will be issued to specific licensees according to industry segment (swimwear, surf, dive, watercraft) with geographies/territories defined according to the interest and capability of the licensee on a case-by-case basis.
SMS has established license agreements with a number of global manufacturers, including Arena Swimwear.
Opportunity for LicenseesConsumers are now able to reduce their personal risk of shark attack by choosing SAMS Technology™ over normal marine apparel. Available at a comparable price point and without the need for any extra equipment, SAMS brings an exciting and potentially game-changing new technology to the marine apparel market.
An upstream opportunity exists for new Licensees to expand their current range of swimming and marine applications by incorporating SAMS Technology™ through a licensing agreement with SMS.
The early-mover opportunity is enhanced by the global market awareness of SAMS Technology™ coupled with the heightened concern of ocean based water activities as a result of unprecedented increases in shark attacks globally.
Contact DetailsShark Mitigation Systems LtdLevel 2, 55 Carrington StreetNedlands Western Australia 6009
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