Top Banner
SOLUTIONS Sales Service p-Store Web to Print Kiosk Marketing Third Party Marketing Pre-Press Commercial Printing Finishing & Quality Control Fulfillment & Mailing Logistics, Warehousing & Shipping Premiums & Promotional Items Faster. Better. Smarter. 10% Cert no. SGSNA-COC-000029
20
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Sample Workv2-Eco

2 8 O 9 P O M O N A B O U L E V A R D • P O M O N A , C A 9 1 7 6 8

S O L U T I O N S

Sales Service

p-Store Web to Print

Kiosk Marketing

Third Party Marketing

Pre-Press

Commercial Printing

Finishing & Quality Control

Fulfillment & Mailing

Logistics, Warehousing & Shipping

Premiums & Promotional Items

Faster. Better. Smarter.

10%

Cert no. SGSNA-COC-000029

Page 2: Sample Workv2-Eco

Our Story of Successis Your Story of SuccessThe name Phoenix Marketing isn’t about a place – we’re headquartered in Claremont, California and have a fulfillment facility in Mexico – it’s about a philosophy. From the humblest of beginnings come grand successes; from the smallest of ideas come the biggest wins. We started in 1976 as a business forms manufacturer, and have continuously evolved since then. We’ve sensed market changes, heard client needs, and adopted the latest technology. Today, we are a complete sales solutions company, offering business development, branding, creative design, advertising and marketing campaigns, sales programs, traditional and electronic direct marketing, kiosk marketing, pre-press and complete printing and mailing services.

All this, from a company founded to supply business forms.

FAsTer. BeTTer. sMArTer.

Who We Are

Page 3: Sample Workv2-Eco

Since our founding in 1976, we’ve expanded to offer you more services, quicker turnaround and better quality.

Success Doesn’t Stop Here; We are Looking Toward the FutureGrowth. It’s a word – a process, a dream – we know something about. We’ve grown because of our need to serve our clients’ ever-evolving marketing needs and this has required us to stay ahead of technology. We are passionate about customer service and understand the ever-changing demands of business, and know that at the very foundation of a successful business is relationships.

We work Faster. Better. smarter. We invite you to take a look at our A to Z services, available all under one roof, and see if we can help you work faster, better and smarter, too.

Page 4: Sample Workv2-Eco

Teaming Up Works Our team of experienced marketers pride themselves in helping business grow and prosper; whether it is launching a new company, a new product or a new ship. Phoenix has experience in writing business plans, creating multi-channel marketing campaigns and establishing sales programs. As partners with you we work together to create, implement, track and measure an initiative’s success.

We always begin by talking with you to understand the background and scope of your business; its goals, objectives, philosophy, identifiers, audience, competition, strengths, weakness, opportunities and threats. This understanding helps to define the character of your enterprise and which we leverage in determining an initiative’s strategy and elements. Our goal is to establish and / or maintain a clear and differentiated position for your brand in this competitive marketplace.

FAsTer. BeTTer. sMArTer

Sales Service

Page 5: Sample Workv2-Eco

5

4

3 2

1response

TrackingDashboard

Direct sales Call

Alert e-mail to sales

responses saved in

Database

Personalized survey Page with Info Filled in

Catch the Customer and Get More Information

PrecisionTargeting

Grab Attention

Postcard or e-mail Campaign

Campaign Leads to response UrL (rUrL) www.domain.com/Johnsmith

IntegratedMarketingDatabase

FAsTer. BeTTer. sMArTer.

Multi-Media Marketing

Right Offer, Right Target, Right Time, Right Media Our Multi-Media Program utilizes data to reach out to your audience with a product or service they use, at a time they need it, in a media they use to buy. Understanding the buying traits and habits of your audience helps us to plan a campaign that is relevant.

We believe that direct mail drives response because everyone has a mailbox. And, if we create a direct mail device that presents your brand and the offer in a recognizable form, there is a 70% chance it will get opened. By using a Personal UrL or Quick response Code, the recipient can be driven to provide even more data: their product preferences, when and how they want to be contacted, and their personal email and mobile contacts. The goal is to turn your marketing communications into marketing conversations.

Page 6: Sample Workv2-Eco

Creative That Works An idea may be cool – hip, inventive, “wow” – but the question is, does it sell? Our team at Phoenix Creative has a finger on the pulse of the marketplace and an eye to the practicality of their ideas – do they make sense for traditional, electronic and mobile communications? sure, our designs win awards. We, and our clients, are always pleased about that. But even more thrilling is seeing consumer response spike. That’s when we know we have a winning idea.

From wonton soup to nuts, we conceive, research, design and produce marketing pieces that make your brand stand out, including:

An intricately designed brochure involving die cut tabs and hand folding and gathering was delivered for Impac Companies in time for a trade show in Chicago.

• Annual Reports• Direct Mail• Point-of-Purchase• Drip Campaigns

• Publications• Menus• Marketing/Collateral• Product Launches

• Packaging• Logos/Branding• Trade Shows• Brochures…like this one!

FAsTer. BeTTer. sMArTer.

Creative

Page 7: Sample Workv2-Eco

Direct Mail Menus Packaging

Publications Annual reports Logos/Branding

Ideas That Win Awards – and Brand Loyalty Our clients vary from financial services to cruise lines, but the creative challenge is always the same: Talk to the consumer in a memorable and actionable way. Creative thinking. Practical solutions. You’ll get them both at Phoenix Creative.

Examples of Our Award-winning Work

Page 8: Sample Workv2-Eco

FAsTer. BeTTer. sMArTer

Kiosk Marketing

Hitting Them Where You Ain’t Imagine promoting and selling your product and / or services in high traffic areas through a kiosk with a live customer service representative who has access to all of your product information. Our kiosks present your brand identity in a very distinctive and compelling style that creates curiosity and draws passersby to investigate. They are greeted by a presentable customer service representative in a nice setting who can answer questions, request personal data for follow up, take orders and hand out supporting collateral.

Think about the possibilities! A visitor to a mall, store, trade show or event can be drawn to your kiosk by the creative, view a product catalog, have questions cleared up by the Csr, place an order and have a bounce back coupon handed to them by a robot. And, if they have visited before, our facial recognition software will welcome them by name.

And, once you have the visitor’s personal data, you can stay in touch forever.

Images to Follow

Page 9: Sample Workv2-Eco

For You and Your Team: p-Store Online Ordering/Web to PrintYou have a brand you want to protect, yet you have numerous people – perhaps thousands – who need quick access to your company’s marketing materials for personalization and ordering.

enter p-store. An online store – branded just for you – where your team can enter, browse, and select the promotional material they need, then purchase directly from the site.

Your materials can be personalized, proofed, merged with a mailing list, shipped in bulk and more, all while your logos stay intact and your messaging remains consistent.

All customized preferences are embedded into the live document. Users may opt to print proofs for immediate review before placing their final order. Once it gets the user’s approval, the document moves into p-store’s printing queue for production, finishing and distribution. For easy tracking, users can receive e-mail notifications at any stage of the process: When orders are placed, when an order is about to print, when an order has finished printing and when it has been mailed or shipped. Tech support is available 24 hours a day, seven days a week.

All this, for a normal turnaround time of under 72 hours.

Branded p-Store sites for clients such as Arthritis Foundation, Employers Direct Insurance Company and LPL Financial give thousands of users access while maintaining brand integrity.

Page 10: Sample Workv2-Eco

FAsTer. BeTTer. sMArTer

Third Party Marketing

It’s a Simply Simple SolutionIf you are a third party marketer, our simply simple Program is for you. Create an offer announcing a product, service, sale or event for your sales enterprise: agents, distributors, advisors. We create a compelling direct mail template to promote the offer and post it online. It can be personalized and customized by the sales enterprise; they proof their changes, upload a mailing list and send the template on to production. Oh, and they pay for the mailing at a nominal, consolidated price.

[1] SIMPLY FLOAT AN OFFER Inform the sales enterprise via a webinar, direct mail, email or text of upcoming offers that will increase their sales and promote brand loyalty. Once the offer commences, we notify you daily of who has opted in, so others can be prompted to join.

[2] SIMPLY ONLINE DIRECT MARKETING EFFORTS

Create a multi-media program that begins with direct mail that drives the recipient to a landing page where they are queried as to their product and communication preferences so that follow-up contacts are about what interests them in a media they prefer. The collateral piece, while branded for you, allows the enterprise to add their identity, message and visuals.

POSTCARDFLYER INVITATIONBROCHURE

luxury awaitsluxury awaitsDear INSERT NAME,

Customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message customized message.

Truly yours,INSERT NAMEINSERT AGENCYINSERT DIRECT LINE

company name • company address • company phone • company fax • company web address

YOUR LOGO HERE

New!Veggie Spring Rolls

Buy One Get OneBuy one delicious

case of our new

Veggie Spring Rolls

and get another

case for FREE!* see back for details

ABC123 Cuisine

”The BesT Things in Life Are not things.”

The sailing life has long exposed a philosophy that’s becoming increasingly popular on land as well: The well lived life is more about the experiences we have than the things we own.

On a ship, the material world is necessarily and elegantly refined to those things we consider essential; and the focus – the lure – is the experience of living each day to the fullest.

That’s why, for many, sailing Windstar is one of the best investments they make. Many people are taking this timely opportunity to simplify and sail through life more freely, discovering new places, new people and new possibilities.

more cruising/sailing, more life Sailings and Savingsmore alluring than ever!

2010 SailingS

St. Thomas St. Thomas August 30th from $2,399ppRome Nice September 20th from $2,399ppRome Barcelona October 11th from $2,399ppRome Nice October 18th from $2,399ppBarcelona Lisbon November 2nd from $2,399ppBarbados Barbados December 13th from $2,399pp

7-day

2010 SailingS

St. Martin St. Martin August 30th from $2,399ppSt. Martin St. Martin September 20th from $2,399ppLisbon Barcelona October 11th from $2,399ppVenice Venice October 18th from $2,399ppIstanbul Athens November 2nd from $2,399ppSt. Martin St. Martin December 13th from $2,399pp

7-day

2010 SailingS

St. Martin St. Martin Janurary 9th from $2,399ppSt. Martin St. Martin March 13th from $2,399ppBarcelona Lisbon May 1st from $2,399ppBarcelona Lisbon July 10th from $2,399ppBarcelona Lisbon August 14th from $2,399ppSt. Martin St. Martin October 30th from $2,399pp

7-day

COMPANY LOGO HERE

Address line 1Address Line 2City, State, Zip

Call your travel professionalinseRT YOUR nAMe/nUMBeR heRe

John DoeAddress Line 1Address Line 2City, State, Zip

Finally,Unique

a vacation experience as

as you are

Best of the CariBBeanFeaturing:• Special Offer • Special Offer

• Special Offer • Special Offer

• Special Offer • Special Offer

YOUR LOGO HERE

COMPANY LOGO HERE

E-MAIL BLAST

Dear April Hunter,

Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here.

Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here. Insert Custom Message Here.

Truly yours,

INSERT NAMEINSERT COMPANY TITLEINSERT NUMBERINSERT EMAIL

View this email as a web page

Invest in your future TODAY

• Special Offer details details details details details details details details details details details.

• Special Offer details details details details details details details details details details details.

• Special Offer details details details details details details details details details details details.

• Special Offer details details details details details details details details details details details.

YOUR LOGO HERE

COMPANY LOGO HERE

YOUR LOGO HERE

For a BRIGHTER TOMORROW

COMPANY LOGO HERE

You’re InvitedYou’re Invited

COMPANY LOGO

Page 11: Sample Workv2-Eco

POSTAGEUS/CANADIAN/BULKMAILING LIST – CASS AND NCOA CERTIFIED

[3] SIMPLY SIMPLE CONSOLIDATION

Combine many small orders into a master run that reduces the cost to create, print and mail to a manageable cost that is paid by credit card or PayPal Checkout. Co-op programs are available.

[4] SIMPLY EFFECTIVE ASSET MANAGEMENT

Mailing lists are easily uploaded, certified and archived for future use, along with copy, logos and visuals. The latter are pre-populated in the next initiative.

XYZ Investmentsfinancial industry institution

Large Master Run

MY OFFER

My offer presented by . . .

Page 12: Sample Workv2-Eco

Before

After

FAsTer. BeTTer. sMArTer.

Pre-Press

Technology, Upgraded by Our PeopleOur sophisticated equipment has a long list of technical attributes. But what makes the technology really hum is the expert team at Phoenix who takes the time to get familiar with you and your company’s brand personality. They ask the right questions and ferret out your sense of style and how you perceive color. That way, we can respond to your individual color needs. Add our mathematical knowledge of color, and you have minimal color corrections, saving you time and keeping you on budget.

To ensure that your personalized preferences are available for future use, your final corrected files are archived, giving you a head start on your next marketing project.

Raw images for clients such as Princess Cruises are painstakingly color corrected before the client sees the first round of proofs.

Page 13: Sample Workv2-Eco

Mitsubishi Diamond 3000TP Tandem Perfector.

FAsTer. BeTTer. sMArTer.

Commercial Printing

Conventional Printing That’s Not So Conventional.

Deadlines. They’re the way business is run. And they’re stressful, especially when the due date –

which felt so distant just weeks ago – is looming. With the help of Phoenix, deadlines, while still a reality,

are easier to deal with – and meet. All of our departments meet daily to provide job status updates to ensure

all jobs are on schedule. We have the technology and the know-how to hit the presses running, and keep

them running smoothly and quickly until your project is out the door.

A few features of our iGen3 4-color digital press: Up to four different paper stocks; 14.3-inch by 20.5-inch sheet size; gripperless transport mechanism; image transfer with speeds up to 6,000 impressions per hour.

Page 14: Sample Workv2-Eco

The Perfect FinishYour printing project is looking great. The concept connects with your target audience, the design is compelling, the color is perfect, and your print run was done in record time.

Now – just as you’re reaching the finish line – is not the time to come up short on quality.

Our finishing department will take care of perfing, scoring, trimming, stitching, punching, shrink-wrapping, folding and more. We’ll inspect for quality every step of the way to ensure that your finished project looks polished and professional. And since it’s all done in-house, you’ll save time, increase job accountability and minimize the chance for errors – an unbeatable combination.

Premier Print Award Winner This project is a single-source product. We provided creative services, photography, copywriting, customized sound chip, printing, bindery, fulfillment and shipping of 30,000 units.

FAsTer. BeTTer. sMArTer.

Finishing & Quality Control

Page 15: Sample Workv2-Eco

Fulfilling All Your Project’s NeedsYou can print and finish your project with Phoenix and have someone else handle fulfillment and mailing . . . or you can maintain continuity and quality by letting Phoenix take care of fulfillment and mailing for you as well, either in our Claremont or rosarito Beach, Baja Mexico facilities. All the nitty gritty of getting that great marketing idea into your customers’ hands is second nature to us; what can be a complicated and time-consuming process becomes one more well-executed step in your sprint to the finish.

Fulfillment Capabilities• Catalog Distribution• Customized Fulfillment Projects• Kitting & Assembly• Matched Mailings• Sales & Promotion Support• Poly Bagging• Trade Show Fulfillment & Management• Pick & Pack (Accessible Through Web Portal)

FAsTer. BeTTer. sMArTer.

Fulfillment & Mailing

For Arbonne International, we poly bagged assorted cosmetic boxes and brochures and inserted them into an outer shipper. This is just one example of the fulfillment projects we handle for Arbonne every day.

Mailing services• List Procurement• List Management & Maintenance• Data Processing• First Class, Presort,

Standard & Bound Matter• Response Analysis• Statistical Reporting• Variable Data Insertion

Page 16: Sample Workv2-Eco

Inventory Management Solutions We are committed to helping you maximize the efficiency of your business operations. For many of you, this involves creating new – or improving existing – inventory management systems, while simultaneously controlling costs.

In today’s economy, business needs are continually changing and evolving. This is why we specialize in maintaining a strategically focused supply chain that efficiently controls the flow of goods. Our myriad of inventory management solutions include:

• Inventory Visibility• Real-time Inventory Management & Control• Cross Docking• Pick & Pack (High Volume/Small Orders)• Radio Frequency (RF) Functionality• Proactive Cycle Counts• Physical Inventory

Our team members work both independently and collaboratively to address your specific needs. The Manhattan Associates’ Integrated Logistics solutions (ILs) – a best-of-breed system – complements your plans for automating processes with speed and accuracy, while subsequently leveraging operating expenses.

In addition to this powerful software, we have a 100,000-square-foot facility with flow-through racking, fulfillment and distribution, along with a fleet of vehicles ready to load and ship your materials from and to the right places, at the right time.

Allow us to usher your business into a new, dynamic era. Please call today for a consultation.

FAsTer. BeTTer. sMArTer.

Logistics, Warehousing & Shipping

We maximize inventory/order accuracy by using wireless data communications.

Page 17: Sample Workv2-Eco

Greystone Specialties: Another Gem of Phoenix MarketingWhen you tap the resources of Phoenix Marketing, you also get the chance to mine the talents at Greystone specialties, a division of Phoenix specializing in promotional items. A member of AsI, PPAI and sACC, Greystone will create unique gifts and premiums for any occasion. Whether it’s for a sales meeting, golf tournament, corporate off-site meeting, leadership conference or an employee seminar, Greystone will envision and execute a memorable and cohesive promotion that is appreciated and remembered.

Think about putting Greystone to work for you to create and oversee:

• Corporate Gifts, Awards & Premiums• Event Signage & Banners• Imprint Products• Online Product Catalog• Premium-based Loyalty Programs• Promotional Items• Trade Show Fulfillment & Management

A logo on your letterhead is a part of your corporate identity; a logo on shirts, hats, wine bottles and Frisbees is a part of people’s lives.

FAsTer. BeTTer. sMArTer.

Premiums & Promotional Items

Page 18: Sample Workv2-Eco

FAsTer. BeTTer. sMArTer.

You + Phoenix Marketing

What Can Happen . . .. . . when you join your passions for your business and visions for the future with the creative, quality-obsessed, technically savvy team at Phoenix Marketing?

Magic.

suddenly, your daily stress dissipates. One client says that in this crazy world of business, Phoenix helps keep her sane. “What would I do without Phoenix?” she says. “My customer service rep never gets stressed, even when I am down to my last form due to some unforeseen fiasco.”

suddenly, you have someone to count on not only for creative and tactical know-how, but also for technical – and even emotional – support. Another client says, “Thank you for your patience, vision and overall assistance.”

suddenly, things are getting done faster, with better oversight and fewer errors. “You guys do an awesome job,” raves another client. “Fast turnarounds on revisions to flyers, proofs, theme kits and getting back to everyone in regards to anything . . . you are our No. 1 vendor.”

suddenly, your product is looking better, more polished, a cut above. “I just got a copy of our project,” says another client. “Unbelievable . . . absolutely phenomenal. I’m not the kind of guy to judge this kind of stuff, but even I noticed how bright, clear and crisp it was.”

suddenly, you have not just a marketing resource, but a marketing partner.

Next time you want to get to market quickly, on budget, with less stress and with better results, give Phoenix a call. Put the faster, better, smarter marketing team to work for you.

Page 19: Sample Workv2-Eco

Awards & AccoladesPrinting Industries Association Premier Print AwardsAward of Recognition:Pacific Life Insurance Co. Flexible Lifetime Income CampaignCertificates of Merit:Pacific Life Insurance Co. Pacific Voyages CampaignImpac Companies Impac Corporate BrochureCity of Hope Celebration of Life JournalCrystal Cruises CrystalCruisesAcademy.com sales Binder

American Graphic Design AwardsAramark/Honda Center Luxury suite MenuPacific Life Insurance Co. Flexible Lifetime Income CampaignPacific Life Insurance Co. Pacific Funds Campaignemployers Direct Insurance Co. Financial strength Annual reportMarway Power solutions, Inc. Corporate BrochureWindsor Foods Year of the Boar Promotion

American Graphic Design AwardsCrystal Cruises Passport MagazineKu Soju – Brand Identity, Packaging and CollateralP&O Cruises Beverage MenuCity of Hope Celebration of Life JournalCity of Hope Invitation PackagePacific Life Insurance Co. Pacific Quarterly Magazine

GAMA Membership recognition – Five-Year AwardPhoenix Marketing services Printing Industries Association of southern California and Graphic Arts Management Association

Outstanding Achievement Using Topkote Oji PaperCrystal Cruises Crystal serenity Inaugural Book

American Graphic Design Awardsequitable Distributors, Inc. Crossroads rollover TsA Brochureequitable Distributors, Inc. Fish stories Campaign

spicers Paper storaenso Award – excellence in PrintGroucho Marx Productions Groucho: A Photographic Journey (Coffee Table Book)

Printing Industries Association Premier Print AwardsAward of Recognition:Beckman-Coulter – Paris Opening InvitationCertificates of Merit:Crystal Cruises – World Cruise 2000 stationery PackageCrystal Cruises – Millennium stationery Package

PIA/GAMA Self-Promotion & Marketing AwardsGold Award:Phoenix Marketing services Business CardSilver Award:Phoenix Marketing services stationery Package

American Graphic Design AwardsPrincess Cruises Island Princess World Cruise Journal

Page 20: Sample Workv2-Eco

651 Wharton Dr ive, Claremont, CA 91711

Tel : (909) 399-4000 Fax: (909) 445-0404

www.phoenixmarket ing.net

Design Phoenix Creative Printer Phoenix Marketing Press Xerox iGen3 Stock Finch 80# Uncoated Cover

Other Phoenix Services Pre-Press, Finishing, Fulfillment, Mailing

2 8 O 9 P O M O N A B O U L E V A R D • P O M O N A , C A 9 1 7 6 8

S O L U T I O N S

b y