University of Santo Tomas College of Education In partial fulfillment of the requirements in Math Ed104 An Assessment on the Effect of Brand Name and the Types of Market to the Prices of Various Goods Dairo, Roeder G. Magbitang, John Ildefonso V. Mendoza, Warren I. Sajise, Maria Antonette L. Tse, Zharina T.
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University of Santo Tomas
College of Education
In partial fulfillment of the requirements in Math Ed104
An Assessment on the Effect of Brand Name and the Types of
Market to the Prices of Various Goods
Dairo, Roeder G.
Magbitang, John Ildefonso V.
Mendoza, Warren I.
Sajise, Maria Antonette L.
Tse, Zharina T.
I. INTRODUCTION
Global crisis is a widely felt phenomenon that most Filipinos are experiencing
today. The principle of practicality, wise spending and thriftiness is indeed in full
effect. The wise use of resources serves as the primordial response of the Filipinos
to this crisis. The fluctuating costs of commodities make it harder even to decide
which ones to choose from the wide array on the market’s shelves. Hence, the
question of what to buy and where to buy continues to become a dilemma in the
consumer’s mind. In this study, the prices of various goods sold in both public
market and wet market are being compared.
A. Statement of the Problem
This study deals with the following questions:
Is there a significant difference between the price of each of the goods sold
in public markets and the prices of the same products sold in supermarkets?
Between the public market and supermarket, which can give a practical
realization of the prices of the various goods?
Do the kinds of market and product brands have any effect on the prices of
the given goods in both types of markets?
B. Significance of the Study
To address the financial crisis that rages around the globe, especially in the
Philippines, this study aims to provide adequate information about the difference of
the prices of the products they buy in both public markets and supermarkets.
This study is targeted to help the Filipinos in choosing which market to go to and
which product brands can give them the most realized and practical prices in line
with the continuous increase of these goods.
C. Scope and Limitation
This study includes the following:
1. 100 randomly selected students of the University of Santo Tomas
2. Three public markets namely Trabaho Public Market located in
Sampaloc, Manila; Central Market located in Quiapo, Manila and
Blumentrit Market located in Blumentrit, Manila.
3. Three supermarkets namely SM San Lazaro Supermarket , Puregold
Supermarket in Pasig and Ever Gotesco supermarket in Sampaloc.
4. The products that both markets are selling
5. The prices of the two preferred brands of good of the respondents
6. Same net weight of the brands
The study will not include the following:
1. Other public markets and supermarkets in Manila other than stated
above.
2. Products that are not present in both markets other than stated above.
D. Assumptions of the Study
The researchers assume that:
1. There is no significant difference between the prices of goods sold in
both public markets and supermarkets.
2. The brand name and the kind of market have an effect on the prices
of various goods.
II. Method
A. Subjects
This study focuses on the students from the University of Santo Tomas. A
random sample of 100 people was chosen as the group gave out pieces of the
survey around campus.
B. Instruments
This study will be using a survey concerning some consumable or common
products being used in a daily basis. These products have been chosen to make
sure that in both types of market, they are being sold. Each good will have its top
two mostly liked brands, which will then be chosen by the subjects.
C. Research design
This study is composed of a set of randomized, single-blind controlled trials. This
type of study was chosen because it would be best not to let the locus know about
what was being studied. Otherwise, this might have an effect on the results of the
surveys. It aims to show which types of market people prefer to go to and which
brands of goods majority of the students of the University of Santo Tomas chooses.
D. Data collection procedure
This part of the paper will discuss about the processes the research went through,
how it came about and other factors that affected the process itself. The steps will
be called the phases. A short description of what transpired will be included.
Phase I
The researchers brainstormed on a certain topic that would be of great benefit to
the public with regards to the continuous fluctuating prices of commodities thus,
arriving at the topic to check whether the types of market affect the product’s
prices.
Phase II
A survey questionnaire was produced containing questions that will state the
necessary goods to be observed. The questions were about certain goods which
were used almost in the daily life. Food and toiletries were included. Each good
was evaluated by the researchers by choosing for the mostly bought brand in
the market. Each good had two alternative brands for the correspondents to
choose from. Otherwise, there was a blank provided for other brands preferred
by each individual. Three public markets and supermarkets were chosen within
the walls of Metro Manila.
Phase III
The said set of questionnaires was given out to the students of the University of
Santo Tomas. The study was chosen to be random. Having different students
from the different colleges of the university to answer was the researchers’
choice to see how various students will respond.
Phase IV
After giving out the questionnaires, the researchers went to the two types of
markets, choosing three markets for each type. Prices were gathered in the
markets and the weight or amount of each product was controlled to make sure
a clear result is given out.
Phase V
After gathering all needed data, a two way ANOVA (Analysis of Variance) test
was used to determine the relationship of the goods’ prices, place they are
bought and if there is an effect on each other.
Phase VI
All gathered data was analyzed and placed in tables and graphs to make the
presentation of data clearer.
III. Data Analysis
A. Presentation of Data
This section presents the data as collected from the survey questionnaires
answered by 100 randomly selected students of the University of Santo Tomas. The
succeeding presentations deal with the findings of the study.
Distribution of the Respondents according to the Monthly Income of the
Family
Chart 1
Chart 1 shows that majority of the respondents have family monthly income of P30, 001 and above or 64% of the total responses.
Distribution of the Respondents according to the kind of market
where goods are being bought
Chart 2
Chart 2 shows that majority of the families of Thomasian students buy the follwing goods in
super markets rather than pucligaining a percentage of 93%.
BRAND OF GOODS
Distribution of the Respondents According to the Preferred Brand of
Chicken
Chart 3.1
Chart 3.1 shows that Magnolia is the preferred brand of chicken of Thomasian students with
47% of the total responses and followed by ordinary chicken with 38%.
Distribution of the Respondents According to the Preferred Brand of
Hotdog
Chart 3.2
Chart 3.2 shows that the two preferred hotdog brands of Thomasian students are Tender
Juicy with percentage of 76% and CDO Bibbo with 19%.
Distribution of the Respondents According to the Preferred Brand of
Noodles
Chart 3.3
Chart 3.3 shows that Lucky Me is the most popular choice among the brands of noodles
gaining a percentage of 82% followed by Payless with 14%.
Distribution of the Respondents According to the Preferred Brand of
Laundry Powders
Chart 3.4
Chart 3.4 shows that Tide with 66% and Surf with 22% of the total percentage are the two
leading choices among the brands of laundry powders.
Distribution of the Respondents According to the Preferred Brand of
Chocolate Drink
Chart 3.5
Chart 3.5 shows that Milo and Ovaltine are the two preferred brands of chocolate drink with
a percentage of 80% and 19% respectively.
Distribution of the Respondents According to the Preferred Brand of Soy
Sauce
Chart 3.6
Chart 3.6 shows that Datu Puti gained the highest percentage of 49% followed by Silver
Swan with 43%.
Distribution of the Respondents According to the Preferred Brand of
Toothpaste
Chart 3.7
Chart 3.7 shows that Colgate is the preferred brand of toothpaste among Thomasian
students with 73% of the total responses and followed by Close up with 19%.
Distribution of the Respondents According to the Preferred Brand of
Shampoo
Chart 3.8
Chart 3.8 shows that the two preferred brands of shampoo of Thomasian students are Head
& Shoulders (35%) and Clear (32%).
Distribution of the Respondents According to the Preferred Brand of Rice
Chart 3.9
Chart 3.9 shows that Sinandomeng and Dinorado are the preferred brands of rice of
Thomasian students with percentage of 45% and 34% respectively.
Distribution of the Respondents According to the Preferred Brand of Body
Soa
Chart 3.10
Chart 3.10 shows that Safeguard is the preferred brand of chicken of Thomasian students
(69%) followed by Palmolive (26%).
From the result of the survey, the two brands of goods that gained the
highest response from the respondents were used as the actual brands to be
compared and tested. Three public markets in Manila namely Trabajo Market in
Sampaloc, Central Market in Quiapo and Blumentritt Market and three supermarkets
specifically SM San Lazaro Supermarket, Ever Gotesco Supermarket in Sampaloc
and Puregold in Pasig were chosen. The prices of these two brands were taken from
these two types of markets. The net weight of these brands of goods was controlled
all throughout the testing. For public markets, the prices of goods taken in different
stores were computed to yield the mean price. The tables below present the two
brands of goods brands in two markets.
Table 1Prices of Goods in Three Public Markets
Items Net Weight Public MarketsTrabajo Central Blumentritt
Chicken I kgOrdinary P135 P130 P110Magnolia P135 P130 126