© Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2
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METHODOLOGY (1 OF 2)
The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
Cross referencing of data is conducted in order to ensure validity and reliability.
The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.
The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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METHODOLOGY (2 OF 2)
This report covers the B2C E-Commerce delivery market.
It starts with a global chapter, featuring global trends and developments, as well as country and regional comparisons.
The rest of the report covers the relevant region.
First, regional information is presented, such as country comparisons.
The countries in the region are ranked by B2C E-Commerce sales. All major countries are covered, though data availability varied across the markets.
Depending on data availability, the following types of market information are included for the countries: the importance of various delivery services to online
shoppers such as free delivery and same day delivery; delivery methods used and preferred by online shoppers, such as delivery by post, pick-up from store
and courier delivery to home and work; delivery options offered by online retailers; and information about delivery times. Furthermore, for selected markets a
qualitative overview of B2C E-Commerce delivery trends and news about players was included in a text chart.
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DEFINITIONS
B2C E-Commerce the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers.
Cross-Border B2C E-Commerce Delivery: delivery of goods directly to consumers in other countries, with goods being ordered online through
foreign online shops and delivered from the country where the foreign shop is based or from a central
logistics facility, i.e. across the country borders.
B2C E-Commerce Delivery: delivery of physical goods ordered by customers online. It can be carried out by the online merchant or
a delivery service provider.
B2C E-Commerce Delivery Methods: the options offered by an online retailer to customers with regard to how the order can be delivered.
B2C E-Commerce Delivery Costs/Fees: fees charged by the online retailer and/or delivery provider for delivering the goods to the customer.
B2C E-Commerce Delivery Time: the time required for shipping the goods ordered online to the customer’s home, office or other
designated delivery location
Click and Collect: a delivery method in which a consumer purchases goods online and collects them from a physical
location
Online Shoppers: consumers who participate in B2C E-Commerce, i.e. purchase products (and services) online via any
device.
Omnichannel an approach to retail that strives to provide the customer with the seamless shopping experience across
all retail channels, such as in-store, online and mobile.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts
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TABLE OF CONTENTS (1 OF 3)
1. Management Summary
2. Global Developments
• Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
• Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
• Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected Countries, in %, Q1 2015 & Q4
2014
• Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
• Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online Retailers, in % of Online
Shoppers, by Selected Countries, November 2014
• Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions, October 2014
• Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
• Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %, November 2014
• Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014
3. Asia-Pacific Regional
• Action Taken to Qualify for Free Shipping, by China, Hong Kong, Japan, Singapore, South Korea and Asia (Total), October 2014
4. China
• Overview of B2C E-Commerce Delivery, September 2015
• Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
• Interest in Omnichannel Services, incl. Delivery, in % of Online Shoppers, 2014
• Overview of Delivery Methods Offered by Top 5 B2C E-Commerce Companies by Market Share, October 2015
5. Japan
• Overview of B2C E-Commerce Delivery, October 2015
• Share of Online Shoppers Believing that Delivery Speed is Important, Compared to Global Average, in %, November 2014
• Share of Online Shoppers Willing to Wait for Free Delivery, in %, November 2014
• Breakdown of Usage of Same Day Delivery, in % of Online Shoppers, By Age and Gender, January 2015
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TABLE OF CONTENTS (2 OF 3)
6. South Korea
• Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
• Delivery Services Most Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, November 2014
7. Australia
• Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
8. Taiwan
• Overview of B2C E-Commerce Delivery, October 2015
9. India
• Overview of B2C E-Commerce Delivery, September 2015
• Reasons to Choose an Online Shopping Brand, incl. Delivery, in % of Online Shoppers, August 2015
10. New Zealand
• Reasons for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August 2015
11. Singapore
• Share of Online Shoppers Who Believe that Free Shipping is Critical in Online Purchase Decision, in %, October 2014
12. Indonesia
• Concerns Related to Online Shopping, incl. Shipping Costs, in % of Internet Users, Q1 2014
• Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
13. Malaysia
• Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online,
2013
14. Thailand
• Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
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TABLE OF CONTENTS (3 OF 3)
15. Philippines
• Overview of B2C E-Commerce Delivery, August 2015
16. Vietnam
• Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
17. Pakistan
• Overview of B2C E-Commerce Delivery, September 2015
1. Management Summary
11 – 14
2. Global Developments
15 – 25
3. Asia-Pacific Regional
26 – 27
4. China
28 – 32
5. Japan
33 – 37
6. South Korea
38 – 40
7. Australia
41 – 42
8. Taiwan
43 – 44
9. India 45 – 47
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10. New Zealand
48 – 49
11. Singapore
50 – 51
12. Indonesia
52 – 54
13. Malaysia
55 – 56
14. Thailand
57 – 58
15. Philippines
59 – 60
16. Vietnam
61 – 62
17. Pakistan 63 – 64
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Believe that Delivery Speed is
Important 56%
Others 44%
Global Average Japan
Believe that Delivery Speed is
Important 64%
Others 36%
56% of online shoppers in Japan believed that delivery speed is
important, compared to the global average of 64%, as of Nov. 2014. Japan: Share of Online Shoppers Believing that Delivery Speed is Important, Compared to Global Average,
in %, November 2014
Survey: based on a survey of 10,000 adult consumers in 13 countries: Brazil, Canada, China, France, Germany, Italy, japan, Mexico, South Africa, Spain, Sweden, the UK and the
USA, conducted in November 2014
Source: Accenture, June 2015
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As of May 2015, “Postal Delivery” (87.4%) was the most used delivery
method for online shoppers in Thailand.
Thailand: Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.8%
12.4%
30.7%
87.4%
0% 20% 40% 60% 80% 100%
Other
Self Pick-Up
Courier Delivery
Postal Delivery
in % Online Shoppers
Note: does not add up to 100% due to multiple answers possible
Survey: based on an online survey of 10,434 Internet users, conducted in the period March – May 2015
Source: Electronic Transactions Development Agency (ETDA), Ministry of Information and Communication Technology, July 2015
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