Top Quality Consumer Region: San Diego, CA Trade Channel: Grocery/Supermarkets Prepared By commonSENSE™ on April 26, 2010 www.ineedcommonsense.com
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Top Quality Consumer
Region: San Diego, CA
Trade Channel: Grocery/Supermarkets
Prepared By commonSENSE™ on April 26, 2010
www.ineedcommonsense.com
Top Quality Consumer
Country: USA
State: California
Region: San Diego
COUNTRY USA
How do you find your consumers? Start by
looking at a nation-wide perspective to identify
areas of greatest opportunity to place your product
or advertise your services.
The following map compares the opportunity for
each state and clearly identifies the opportunities
you may wish to explore. Use the country level
statistics to gain a general understanding of the
average American consumer described by your
consumer profile. Socio-economic demographics
are also provided to give you a greater
understanding of the underlying population.
Demographic Variables Country
Worth Paying Extra for Quality Goods 21.22%
Total Population 306,007,316
# Households 113,876,879
Avg. Household Income $66,533
% Caucasian 73.7%
% African American 13.8%
% Asian 3.8%
% Other 8.7%
% Hispanic Heritage 14.1%
% Non-Hispanic Heritage 85.9%
United States Of America
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CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY www.ineedcommonsense.com
Top Quality Consumer
Country: USA
State: California
Region: San Diego
STATE California
Refer to the following map to quickly identify the
city regions in the state that have the greatest
opportunities. The custom demographic variables
section illustrates each of their contributions to the
state level opportunity.
Use page 3 to compare these statistics at the
country, state and regional levels to enable you to
see how strong the consumer potential is in your
selected region.
Demographic Variables State
Worth Paying Extra for Quality Goods 24.34%
Total Population 36,744,541
# Households 12,299,559
Avg. Household Income $80,847
% Caucasian 62.7%
% African American 6.2%
% Asian 11.7%
% Other 19.4%
% Hispanic Heritage 35.1%
% Non-Hispanic Heritage 64.9%
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CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY www.ineedcommonsense.com
Top Quality Consumer
Country: USA
State: California
Region: San Diego
CONSUMER PROFILE SAN DIEGO
Demographic Variables USA California
San Diego, CA
Worth Paying Extra for Quality
Goods
21.22% 24.34% 24.37%
Total Population306,007,316 36,744,541 3,040,407
# Households113,876,879 12,299,559 1,055,548
Avg. Household Income$66,533 $80,847 $80,604
% Caucasian73.67% 62.73% 71.22%
% African American13.77% 6.18% 4.94%
% Asian3.82% 11.69% 9.30%
% Other8.73% 19.40% 14.54%
% Hispanic Heritage14.11% 35.10% 30.27%
% Non-Hispanic Heritage85.89% 64.90% 69.73%
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CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY www.ineedcommonsense.com
Top Quality Consumer
Country: USA
State: California
Region: San Diego
REGION SAN DIEGO
The above map illustrates the hottest and coldest areas of opportunity
when comparing them against all other areas within the United States.
This allows you to target your product or service into the individual
neighborhoods with the highest potential.
Use Google™ Earth to further investigate the neighborhoods and business
locations with the highest sales opportunity defined by your consumer
profile.
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CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY www.ineedcommonsense.com
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