Sample Project Context INFO 330
Feb 23, 2016
Sample Project Context
INFO 330
The Deliverables
Analyze
Org• Project Scope• Stakeholder analysisUser• Usability• Surveys• PersonasInfo• Heuristics• Content analysis
Synthesis–Project Charter
Design
Info• Types• Taxonomy
Interaction• Flows
Presentation•Wireframes
The Analysis Phase
• Find out what the Org wants• Find out what users want• Find out what the info wants
• Create the best compromise between the three
Observation
The Organization
Project Scope
Start the project
Stakeholder Interviews
Gather goals
Focus groups
SurveysRequirements Gathering
What the Org wantsExecutive Fiat
Social/ info NetworkAnalysis
Document/ artifact analysis
ESD goals:• providing unemployment services
• building employment opportunities
• supporting businesses
Peer/Competitive analysis
Content Audit
The Info
HeuristicsWhat’s wrong and
what is right?
Content InventoryWhat content is
there?
Info flow analysis
Expert Opinion
Other pubs
What the Info wantsStandard sources
Flows Specs
Heuristics
involving or serving as an aid to learning, discovery, or problem-solving by
experimental and especially trial-and-error methods
http://www.merriam-webster.com/dictionary/heuristic
Heuristics
What the info wants• Done by experts• Lots of criteria• Scores and rankings• Can be horribly abused• No two are the same• Usually more pejorative and less heuristic
Usability Tour of Deliverable
The User
UsabilityHow does it work
now?
User SurveyWhat do they want?
What the User wants
PersonasWho are they? Observation
Focus groups
SurveysMarketing analysis
Scenarios
Social/ info NetworkAnalysis
Document/ artifact analysis
Use Cases
Analylitics
Project Charter
A simple statement of what we are doing
Project Charter Process
• What does the org want?• What issues/problems have we found• How will solving the issues get the org what it
wants?
• For example– Org wants to be the site for jobs seekers– Problems with labeling
The User Journey
I want something
KnowledgeAccomplish a task
I know something
Mental model of Knowledge space
Expectations about the task
I arrive
Where am i?Can it help me?
Don’t know
or
Can’t help
I look for it using what I know
SearchLink from siteAsk someoneHear about it
I apply what I know to move toward what I want
LabelsNavigationExplanationProcedures
Can’t
FAIL!
I try to understand what I encounter
WordsMedia
More navigation
And SoThen
Succ
eed! Might
helpCanI get what I
want
Can’t
Problems we found• Need more user focus
– Anticipating what the user want– Anticipating what the user knows
• Need better labeling and nav– Showing we have what you want– what is here– where you are– where to go
• Need better flow to content– Minimum clicks to success– Smell gets stronger along the path– Clear indication of when you arrive
ESD
goal
s • providing unemployment services– make site a great self service source for• What services and benefits we provide• Filing
• building employment opportunities – Make site a great source for• Skills and training• Job seeking • Job posting
• supporting business– Make site the most convenient way to• Understand regs• Comply with regs• Hire good candidates
And BTW SAVE MONEY!
Reduce support timeMore work with fewer staff
Reduce office costs
User focus Labeling and Nav Content flow
Provide services If we understand them, they will understand us and use us more
If we structure well, they will know what is here and be able to find it
Better flow will deliver more services by increasing the success rate
Employment opps If we understand them, we will know what jobs and training to present and how to present it
If we structure well we can show what jobs are here and assure that more people find them
Better flow will increase the success rate of finding jobs and training
Support biz If we understand them we will know better how to get them to use and comply
If we structure well, they will find and use more and we will need less support
Better flow will increase success in finding materials and good candidates
Charter statementThe ESD site will become THE self-service source for employment info and services for job seekers and employers. First, we will categorize and anticipate these users to decide how best to present our info to them. Second, we will organize and structure our information so that it is easiest to interpret and find. Finally, we will streamline the process of finding information so that users are most successful at completing the tasks they come to us to accomplish
Back to basics on the IA guide
• Don’t mind requiring you to – write– prepare for class– Organize your thinking– Prepare for the next phase of the class
• Busywork?• Most Americans are familiar with the
phenomena of "busywork" --time-consuming tasks of dubious meaning and value, which much be completed according to precise but arbitrary parameters.
• http://kitoba.com/pedia/Busywork.html
Wha
t do
we
know
pro
cess 1. 12 teams of 3
1. Teams 1-4 each own a slide2. Teams 5-12 are sources of input
2. Prep (5 min)1. Team 1-4 figure out a process to capture input from 6
people at a time2. Team 5-12 in pairs figure out best way to present your input
3. Do a session (5 min)1. 1, 5 and 6 slide 12. 2, 7 and 8 slide 2
4. Regroup (5 min)1. Change process as needed
5. Go to step 3
Content Inventory
• What constitutes a section?