Individual Profiles Company Page Optimization LinkedIn Groups Awareness Engage Qualify Present Close Profile Optimization Prospecting Templates Target lead list Follow up tactics Status updates, Referrals, SEO Tactics, White Papers, Case Studies & Webinars Plan, Events, Ad strategy, Driving Demo Inbound Marketing Leads Sales Driven Leads No Viable Opportunity Hot Prospects $$$ Pre-Call Prep Strategy, Call & Email Scripts Lead does not meet our sales criteria Pre-Call Prep Strategy, Call & Email Scripts Marketing Nurture No Viable Opportunity Watchdog LinkedIn Marketing & Sales Strategy Flowchart Developed by Jeff Zelaya Strategy to leverage LinkedIn groups to drive awareness to profiles Strategy to leverage individual profiles to drive awareness to Company Page Leveraging Discussions Driving Traffic Networking Strategy Lead is sales ready Lead does not meet our marketing criteria Lead does not meet our sales criteria
Sample LinkedIn Marketing and Sales Flowchart
Jul 16, 2015
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Individual Profiles
Company Page Optimization
LinkedIn Groups
A w a r e n e s s Engage Qual i fy P r e s e n t Close
Profile Optimization!Prospecting Templates!Target lead list!Follow up tactics!
Status updates, Referrals, SEO Tactics, White Papers, Case Studies & Webinars Plan, Events, Ad strategy, Driving Demo Inbound
Marketing!Leads
Sales Driven!Leads
No Viable Opportunity
Hot Prospects!
$$$
Pre-Call Prep Strategy, !Call & Email Scripts!!!!
Lead does not !meet our sales criteria!
Pre-Call Prep Strategy, Call & Email Scripts!
Marketing Nurture
No Viable Opportunity
Watchdog LinkedIn Marketing & Sales Strategy Flowchart!Developed by Jeff Zelaya
Strategy to leverage LinkedIn groups to drive
awareness to profiles!!
Strategy to leverage individual profiles to drive awareness to
Company Page!!
Leveraging Discussions!Driving Traffic !Networking Strategy!
Lead is !sales ready!
Lead does not !meet our marketing criteria!
Lead does not meet our sales criteria!
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