The mission of Healthy Clinic is to become a primary provider of European integrative medicine in the United States. Through the Osteolitic Treatment Centers and the “Five Steps to Health” it will offer a combination of both alternative and western treatment modalities, providing patients with a unique and innovative approach to medicine. The company slogan is: “INNOVATION THRU INTEGRATION” Healthy Clinic Confidential Business Plan - Sample
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The mission of Healthy Clinic is to become a primary provider of European
integrative medicine in the United States. Through the Osteolitic Treatment
Centers and the “Five Steps to Health” it will offer a combination
of both alternative and western treatment modalities,
providing patients with a unique and innovative
approach to medicine. The company slogan is:
“INNOVATION THRU INTEGRATION”
Healthy Clinic
Confidential Business Plan - Sample
The following dashboard highlights the results of the financial analysis, expected company performance, and
summary of market break down. The reader may use this page as a quick reference visual aid to quickly understand
the expected financial performance of the company.
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1. Executive Summary
Healthy Clinic, LLC is affiliated with Healthy Clinic (also referred to as “HC”), a German-based entity that
utilizes a global network of doctors, practitioners, clinics, universities and hospitals to promote better health
and patient care through the integration of alternative and cutting edge modern medicine. The Osteolitic
treatment concept implements this integrative approach, offering patients treatment modalities that may not be
available in conventional medicine and integrates them into their current therapy. At the same time Osteolitic
patients also get access to a global network of treatment centers and medical professionals including a flagship
treatment facility in Frankfurt, Switzerland.
Healthy Clinic invested in the U.S. since a large proportion of its current client base originated in the United
States and there is increasing demand for local access to the innovative range of treatments the company offers
without having to travel abroad. Healthy Clinic, LLC will therefore do business in the United States and has
received around $2.1 million in funding to date, enabling it to acquire state-of-the-art medical equipment,
appoint a team of highly talented professionals and to engage in an exhaustive marketing campaign to promote
its services. As part of its overall growth strategy, the company has been constructing a 3,000 sq. ft. penthouse
facility in Beverly Hills. To help develop this new center and to fund the subsequent expansion of its U.S.
presence, the company has secured an additional $1.5 million in funding from its co-owners, with prospective
E-2 visa petitioner Mr. John Smith, who currently holds German citizenship contributing the significant sum
of $722,000 from his personal funds. Mr. Beyer, who is the founder and current CEO of German-based affiliate
Healthy Clinic Ltd., will further be installed as CEO of Healthy Clinic, LLC under the aforementioned E-2 visa
petition, using his considerable entrepreneurial, leadership and industry skills to successfully direct and develop
the growing U.S. operations.
Under the experience leadership of Mr. Beyer, the company plans to broaden its reach across the U.S.,
partnering with an increasing number of satellite centers as well as investing considerable resources in actively
promoting its services. Securing high-profile clients, including celebrities, will help generate consumer
awareness, as will the hosting of engaging events and launch shows. These marketing activities will be
underpinned by strong result driven approach to patient services, with clients benefitting from leading edge
holistic care delivered by highly credentialed industry professionals.
The chart to the right illustrates the growth potential of the company by highlighting key financial metrics –
annual sales, net profits, gross margin, and personnel headcount – over the next five years.
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In 2015 the company will achieve sales of $2.3 million, an increase on existing revenue levels, as a result of its
investment in marketing and on the strength of the services offered. The new flagship center in Beverly Hills
will help drive future revenue growth, with sales forecast to rise from $3.1 million in 2016 to over $9.2 million
by the end of 2019. Growth in net profits will eventually mirror this upward trend following a small profit of
around $5,500 in 2015 as the company absorbs expansion costs. Net profits for 2016, are expected to reach
$273,000. Improvements in the net
margin, as the business reaches optimal
efficiency, coupled with increasing
demand for services, to over $2.7 million
by 2019. The improvement in profits and
continual growth in market exposure and
sales revenues will naturally lead to a
growth in the net worth of the business,
which is expected to reach around $6.7
million by 2019.
1.1 Objectives
Strategic
Firmly establish Healthy Clinic, LLC as a leading provider of holistic, integrative medical treatments in
the U.S. developing a high profile medical practice.
To franchise the Osteolitic concept to 20 doctors’ offices throughout the United States in major
metropolitan areas in the next 2 years
To develop a broad network of satellite centers across the U.S. and North America.
To market and introduce German Aminopeptide and Thymus products to the U.S. doctors.
Operational
Successfully launch 3,000 sq. ft. penthouse treatment center in Beverly Hills.
To expand its current staff to 15 full-time U.S. professionals by the end of 2019.
To install John Smith from Healthy Clinic Switzerland office as CEO to oversee the corporate
administration operations in the United States.
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2015 2016 2017 2018 2019
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Synergy Health 5-Year Highlights
Sales Gross Margin Net Profit Personnel
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2 Company Summary
Healthy Clinic Ltd. was established by Mr. John Smith in 2009. The
company is based in Switzerland and operates a medical tourism business
facilitating travel and medical care for patients by matching them
throughout a global network of healthcare professionals and institutions.
The company opened in the United States (California) in November 2010
installing Mr. Mark Knight as the President of Healthy Clinic. In 2011 the
Osteolitic Treatment Center was opened in Frankfurt, Switzerland with Philip Battiade joining Healthy Clinic
Ltd. as its Medical Director. From this point on Healthy Clinic Ltd. offered in-house treatments as well as
referring patients to partner clinics.
In late 2011 the Osteolitic concept was introduced to the U.S. through a temporary partnership with Dr. Leigh
Erin Conneally; this was carried out in a specially designed three-room treatment facility at the Center for New
Medicine in Irvine, CA. During the same period a similar partnership was developed with the Sanoniv Medical
Institute in Rosarito, Mexico. In December 2013 Healthy Clinic, LLC opened a small one-room treatment
center in Greater Los Angeles, before identifying a premium location in Beverly Hills as an ideal position to
develop a permanent treatment facility with work commencing on the new 3,000 sq. ft. facility in 2014 with
completion due in early 2015.
The Osteolitic Treatment Center’s are managed by Healthy Clinic, implementing and promoting integrative
medicine, who’s holistic approach addresses the full range of physical, emotional, mental, social, spiritual and
environmental influences in the diagnostic and treatment of a patient. It is not a new form of alternative
medicine, but the integration of proven scientific medicine with safe supportive methods, while putting
emphasis on patient education regarding treatment options, lifestyle and nutrition. The guiding principle for
the choice of treatment is to be: as non-invasive as possible and as non-toxic as possible. The Osteolitic
Treatment Centers are designed and managed to create a healing atmosphere in a luxury “spa-like” environment
with the goal to set itself apart from conventional doctor´s offices.
With the Five Steps to Health treatment approach developed by Philip Battiade, Osteolitic provides patients
with a roadmap for optimal health and rejuvenation. It consists of immune modulation therapies, vitalizing
infusions of vitamins, minerals, amino acids, and trace elements, bodywork, massage, aromatherapy, osteopathy,
homeopathic supplements and herbal treatments as well as cutting edge modern treatment modalities such as
regional hyperthermia, genetic testing and whole body thermography. This complex rehabilitation program has
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3 Services
Healthy Clinic offers seven (7) different services in the United States. If the
company is successful in achieving the desired market penetration, then it
plans to introduce further services, including:
Amino peptide Therapy
Biological Cancer Program
Stem Cell Therapy
Autoimmune Program
Bodywork
IV therapies
Lyme Program
The table below summarizes the most popular services offered by the company, highlighting key characteristics
– typical margins, average profit per development etc. – associated with each type.
3.1 Service Description
Amino peptide Therapy includes 30 minutes of consultation with an Osteolitic practitioner HC health coach at
a partner facility before going through the procedure. The therapy consumes 15 vials of nutritional supplements
imported from Switzerland. Follow-up consultation is scheduled normally after three (3) to six (6) weeks of the
therapy. The complete therapy including the initial consultation costs $3,750 when done in-house. If sold to
other practitioners Healthy Clinic charges $1,550. If sold as a product directly to a consumer the cost is $1,275.
The Lyme Program is also offered in two variations, either the Lyme Support Program or the Lyme Treatment
Program. The Lyme Support Program can be performed at any of the Osteolitic Treatment Centers or satellite
offices in the United States. This consists of a series of IV treatments performed within a 4-6 week period. The
ServicesAverage Unit Sales
per Month in Year 1Price Direct Unit Cost Contrib. Margin %