Sample 1

Take TwoPerfume & Deodorant

By: Joanna Tsaprounis & April Brady

What Is Take Two?

Take Two is a duo of perfume & deodorant, which provides the same effect of deodorant with an added perfume fragrance

Market Segmentation

The market for perfume & deodorant is multiply segmented

Take Two is aimed at young girls between the ages for 14-25

Busy women who are image & body conscious

Survey ResultsHow often do you use deodrent?

10

6

4

Once Daily

Twice Daily

After Exercises

The majority use deodorant once daily

How often do you use perfume?

6

9

5

always

sometimes

never

The majority of people said they use perfume sometimes

Would you buy a perfume and deodrent that is in one?

17

3

Yes

No

Our product could be successful as majority said they would buy it

What is your favourtie scent of perfume?

1

9

3

3

3

2

Musk

Tropical

Citrus

Plain

Strong scented

Other

The majority of people liked tropical scented perfume

What would yoou prefer your perfume in?

16

4

0

Glass bottle

Can

Other

The majority of people said that would like their perfume in a glass bottle

Where do you usually buy your deodrent?

7

9

2

3

1

Priceline

Supermarket

Corner Store

Chemist

Other

The majority of people buy their deodorant from the supermarket

Where do you usually buy your perfume?

11

5

1

1

2

Department Stores

Perfume Stores

Chemist

Priceline

other

The majority of people buy their perfume in department stores

What would you usually pay for deodrent?

4

12

4

0

0-5 dollars

5-10 dollars

10-15 dollars

15-20 dollars

Majority of people would pay 5 to 10 dollars on deodorant

What would you normally pay for perfume?

3

2

3

4

9

0

20-30 dollars

30-40 dollars

40-50 dollars

50-70 dollars

70-100 dollars

over 100 dollars

The majority of people would pay 70 to 100 dollars on perfume

The majority of people like fantasy advertising

What sort of advertising do you like the most?

7

8

3

2 0

Slice of life

Fantasy

Spokesperson

Jingles

Demonstration

What TV shows do you watch?

8

16

7

1

31

Drama

Comedy

Soap Operas

Documentaries

Action

Other

The majority of people watch comedy on T.V

Marketing Mix

Product: Is a perfume deodorant duo scented tropical in glass bottle

Place: It would be sold at supermarkets & department stores

Promotion: It would be fantasy advertising promoted on T.V during most comedies

Price: It will be priced at $15

Strategies Used

Primary resources were used to gather information

Why?Straight from the consumerProper informationEasier to promote product

Promotion Strategies

Advertising on:T.V ,Radio & MagazinesSelling in priceline & some department stores

Fantasy Advertising with a famous celebrity

Marketing MixThe promotion strategy fits in with

Product: The product would be successfully sold as noted in survey results

Place: The place fits in because priceline is the best place to sell

Price: Price fits because it is a suitable price for what it is & where it’s sold

Take TwoPerfume & Deodorant

Thank You