Same same but different final

Same, same but different Same, same but different

Retargeting Digital transformation Start up BIG data Gamification Disruptive Business Minimum viable product (MVP) Joachim Löw

Vad vi inte kommer att tala om:

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Welcome to the Spotify handbookEverything you wanted to know about Spotify but were afraid to ask

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HomeDesktop

HomeDesktop

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Nya <Bilmodellen>

Nu med <ny frän feature med nytt fräsigt namn>

21 %

!

47 %

"

5 %

#

ca 50 %

🎓

46 %

🤔

400 timmar

150 miljoner

2.4 miljoner

20.8 miljoner

347222

38194

3.3 miljoner

1 internetminut

527000

2016

B2C

BB2

BC2

C2C

Reklam är kundupplevelse.

Reklam är kundupplevelse. Och bra kundupplevelser är den nya reklamen.

Analys

UX/ID

Tech

Visual DesignAD/Copy

Framtiden?

Invisible services

Artificial Intelligence

Chat bots

DEMO

Google Photos "In the long run, I think in we will evolve in computing from a mobile-

first to an AI-first world,"

– Sundar Pichai CEO (Google)

Hade Sci-Fi-filmerna rätt?

Touchscreens/gesture based interface??

Wearables?

Body scanning?

Self driving cars?

Personal Assistant?

Keith takeaways; • Var inte som alla andra • Utnyttja mediet • Framtiden är här men ibland tar det

lite längre tid än vi tror och ibland går det  betydligt snabbare

Same, same but different

Tack!