© 2012 Amadeus IT Group SA Amadeus Hotels CTN Nordics, Stockholm 22.Oct 2013 Wolfram Schmidt linkedin.com/in/wolframschmidt
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Amadeus Hotels
CTN Nordics, Stockholm
22.Oct 2013
Wolfram Schmidt
linkedin.com/in/wolframschmidt
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Business Travellers , Corporate Travel Managers & Business Travel Agencies ’ needs for Hotel bookings
FULL CONTENT
All content – for me
Points of reference
My peers/colleagues/ reviews
My points (reward/loyalty)
Fitting my Agenda (E2E)
Best Rates/Channel Parity
Multi-channel distribution SBT & agency call center
REVENUE &COST CONTROL
Lowest Total Spend
Service fees
Hotel agreements& achievement of deals
High commissions
Preferencing & corporate programme compliance
Reduce squatters
PROCESS & SERVICE EFFICIENCY
Instantly
Mobile booking
Flexibility/ Modify
Duty of care/ Risk Mgt
Minimum average agent time
Best Customer service
Automated invoicing, payment & settlement
Expense handling 3
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Sources: Pegasus View Second Quarter 2013, GBTA, IMF
Forward Looking Industry Trends
Pegasus: Global GDS forward-looking data points to continued steady business travel.
Corporate caution will continue and restrain year-over-year booking gains, but volume and rates will remain healthy.
GBTA (Global Business Travel Association) reports also suggest sound corporate travel ahead. The association has upgraded the forecast of 2013 business travel spend to reach $273.3 billion (previously forecasted at $268.5 billion for the year), which represents a 4.3% increase in spend over 2012.
IMF corrected 2014 growth outlook upwards for several G9/G20 members (UK, DE, FR)
GDS & ADS Channel Performance by Region, Pegasus View
Solid business travel results were seen on a regional level, staying in close proximity to prior year for the month of June, as well as year-to-date through June for all regions except Africa/Asia/Oceania.
Even stronger global growth in Leisure Hotel stays
This growth rate supports that targeting markets with the most potential guests both domestically and internationally is key. Also, appealing to the right audience will enable rates to strengthen revenue even if booking growth wanes.
Global Hotel Industry view: healthy
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State of the industry
Travelclick/ Phoenix research 14/10/2013:
Usage by Agents of all 4 GDS for Hotel
reservation grew by + 14% since 2011
Only Hotel.com grew as well (+3%)
Usage of all other channels (other booking
tools, phone/fax/metasearches, OLTAS,
Aggregator direct) fell combined by 21%
5 http://www.travelclick.com/en/news-events/press-releases/travel-agent-use-gds-survey-results
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Amadeus Business Unit Operating Model
Distribution
b) Global Distribution System Air Travel Agency H1 2013 market share
Amadeus (b)
40%
Others
60%
Airline IT
a) Passenger Service System market share by passenger traffic in 2011
Others
70%
Amadeus (a)
30%
New Business
1. Hotel (Distribution +
IT)
2. Rail Distribution
3. Airport IT
4. New Media
5. Payments
6. BI & Data
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1 2 3
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Amadeus Hotels
Distribution Property Switch CRS
Load Rates
E-Commerce
GDSs
PMS Property Management System
RMS Revenue Management System
Hotel Chain
Rep Company
Amadeus Hotels
Sellers
Front Office
Consumer Web Sites
Corporate Bkg Tools
Mgmt Controls
Web Services
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THE CORE MUST-HAVE
HOTEL CONTENT.
292 hotel chains with the
98,000 + must-have top
hotels at your fingertips
With our broad and deep global hotel
content, you and your customers have
all you need, all in one place.
Chains
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Amadeus Hotels 500,000+ hotel options at your fingertips
and counting…
Implemented 12/2013 To come
Source Sept 1st 13
GDS Chains & rep companies
97,592
HRS 104,457
HOTELDE 97,155
ALBATRAVEL 70,134
DOTW 50,658
GTA 53,916
TRH 30,902
Total 504,873
Available Hotel properties in
Amadeus Marketplace
Aggregators
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Amadeus Hotel Shopping Options in Stockholm
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33
85 73
14 34
188
216
22
0
50
100
150
200
250
1&2 Stars 3 Stars 4 Stars 5 Stars
Chains Aggregators
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85
73
14
0
10
20
30
40
50
60
70
80
90
Tourism Standard First Luxury
Chains
404
68
207
0
100
200
300
400
500
Aggregators GDS
Duplicated Unique
Chains Aggregators
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Amadeus Hotel Content Marketplace
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Private
AMADEUS HOTEL CONTENT
Chains
Aggregators
Independent
TA’s own Hotel Chain in Hotel Agency CRS;
TMC’s POS only
LinkHotel (Amadeus Rep company; all POS;
referral bonus)
Big brands & chains, 100k +Hotels
8 aggs, 500 K Hotel Options (Sep 2013)
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Amadeus Hotel Content Marketplace evolution
Air Hotel
Chains
GDS
Hotel
Chains
GDS
Selling Platform
Hotel Content Marketplace
Air
AeTM
2005 2010 2012 2013
Webservices
Independent
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BACK-END INTEGRATION.
Seamless integration across
your business
Full active integration of all hotel booking data to
mid- and -back-office systems gives you better
visibility and tracking capabilities on true hotel
spend at agency, corporate client or individual
traveller level.
We join the dots for every partner on every trip
Aggregators
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COMPARE &
CONTRAST.
Identify the most competitive
hotel deals.
You can compare like-for-like hotel rooms and
rates on one single screen - further enhanced by
our best price package indicator.
You can see where hotels are located with street
view, close to the Corporate office locations
(Points of reference).
Once you’re done you can even send your
customer an email with a selection of the best
offers available.
Chains Aggregators
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Chains Aggregators
Hotels Plus. New- Merged Display, Available
Nov 13
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Amadeus Hotel Marketplace
Any provider/content Leading hotel chains, thousands of independents, ‘private’ content
and now, your favorite aggregator partners – GTA, Albatravel, HRS,
hotel.de, Transhotel, Destinations of the World …. And more to
come
Any Business Model We support multiple rate types and payment models:
Commissionable, net-rates/mark-up, service fee models.
Prepayment/postpayment; TA or traveler credit cards, credit lines…
Any point of sale Ready-to-use agency desktop (Amadeus Selling Platform/Hotels
Plus); Online and customised shopping interfaces (Amadeus Web
services; e Power);
Corporate self booking tools (Amadeus e-Travel Management)…
Private
Chains
Aggregators
Independent
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Amadeus LinkHotel and Amadeus Hotel
Agency CRS are solutions to bring private and
independent hotel content into the GDS and make the
booking process seamless for you.
Tell us which hotel you’re missing, and we go
get it !
From Transaction Fee …
Loose Hotels Amadeus Hotel Platform
Identify AHP High Priority
Hotels
Full Incentive, revenue share bonus for TMC
Amadeus Hotel Platform (Private CRS) LinkHotel Lead Generator
… to Revenue Source.
Benefits to TA exclusively available on Amadeus:
• Increase travel consultant productivity
• 8% Commission guaranteed by Amadeus: Amadeus
LinkHotel collects and pays on all the 5500+ hotels it
represents in the GDS.
• Automated private content: Agency CRS turn-key solution
to efficiently manage private content
Independent
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Hotel Map Shopping- AeTM
Book hotel directly from map
Increased visibility, convenience
and policy compliance
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Short term tentative product roadmap Amadeus Hotels
Content
HRS in Cryptic: up to 50 k new Hotels starting 17.10.13
7 additional Multi-source Aggregators until YE 14 (Total then = 15 aggs) Dec 14
AeTM
More Aggregators - GTA, Bedsonline, Albatravel: 17.1 April 2014
Transhotel & others 17.1 SP1 -candidates June 2014
Core GDS:
Prepayment handling H2 2014
Children handling H2 2014
Search : Associate hotel property with several IATA codes H2 2014
24 =High Corporate/ e-travel relevance
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Hotels Plus:
Merged Display (GDS & AGGs) & Usability Nov. 2013
Usability facelift Apr. 2014
Mark-up Management tool Apr. 2014
Web Services:
Search by Best price Sept. 2013
Max. # of Hotels in Shopping response Nov. 2013
UGC new web service May 2014
Hotel Search Engine Search by Lowest Rate Sept. 2013
Transhotel & GTA push Oct. /Dec 13
7 additional aggs All year 14
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Short term tentative product roadmap Amadeus Hotels
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Content
coverage
Pushed
recos
Big data technologies enable
explosive growth of search
scope, with reduced cost
and response time
Recommendations are
pushed (e.g., in contexts),
proposing relevant options
From a rigid search funnel to a
flexible, mobile-friendly search,
gathering search inputs in
conversational mode through
semantics-based voice control
From generic, mostly price-
based search to intelligent,
personalized recommendations
considering traveler tastes,
habits, recent activity, and social
graph
Towards a more integrated
travel experience, with a one-
stop tool to cover everything
from inspiration to servicing
Search
trends
core search
user
experience
Towards multi-component
search including global &
local transportation,
mainstream and niche
accommodation, and
activities
Search – where is it heading to Current Trends
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Amadeus Featured Results TM
Travel Innovation Award at PhoCusWright 2012
Price below shown for illustration only
1 transaction returning 4 instant results
Fastest and Cheapest recommendations
Most popular itinerary (Wisdom of Crowd)
Recommended deal promoted TA / Corporation
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Amadeus Hotel Search Engine
Web services based on the OTA xml standards
Search Engine caching technology
Enabling a MultiSingleAvailability search
Includes GDS, Aggregator & Linkhotel hotels
Includes descriptive content, rich media & UGC
http://
hotelsearchengine.
amadeus.com
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Amadeus Cross-Sell Notifier
Make the most out of every sale
For Travel Agencies:
Fully automated notifications
Enforce Travel Agency brand with customised emails
Seamless integration
Increase non-air bookings
Increase traveller loyalty
For Travellers:
24/7 service
Enriched and targeted services
Designed to target the traveller through email and SMS with additional cross-sell content (hotels, cars, ancillary services, etc.) based on eligible PNRs (i.e. where the related segment is missing).
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Purchase of Air
segment
20 days before
departure
PNR
created
Logic
engine
Mode of
Delivery
Air booking + overnight
stay but no hotel
booking…
3 days before
departure
Air booking + airline
support ancillary
services…
Departure Arrival
Upon arrival on
destination we send
information on
activities, concerts…
Propose activities
(bookable) through
SMS/handheld device
Trigger
Propose the available
ancillary/car services
(bookable) through
email or SMS
Send Hotel
recommendations
(bookable) through
email or SMS
Amadeus Cross-Sell Notifier
Here’s how it works
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Amadeus Cross-Sell Notifier
What’s next in Scandinavia
Pilots ongoing
Integration with Travel Preferences
Manager
Extended Pilot
Full Market launch Q2/2014
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Corporate Travel -Hotel
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At rate parity
At lowest total cost
To Location &
Preferences
Process cost
Servicing time
Service fees
Selling Platform
E-Travel Management
E-Power
Webservices
NEED for CONTENT
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Corporate Travel -Hotel
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Relevant
Compliant
Fast
To Location &
Preferences
To Policy
POR across channels
Reviews
AeTM
Travel Preferences
Manager
Search Engine
Cross-Sell Notifier
NEED for CONTENT